Soap Opera Ratings: All Soaps Up From Last Week in Women 18-49

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December 7th, 2012


via Soap Opera Network:


November 26 – November 30, 2012

Numbers are based on Live+Same Day ratings

Note: Due to the Thanksgiving holiday, soaps only aired Monday-Wednesday

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,376,000 (-2,000/-47,000)
2. B&B 3,280,000 (+74,000/+197,000)
3. GH 2,751,000 (-8,000/+447,000)
4. DAYS 2,337,000 (-10,000/-122,000)

1. Y&R 3.3/11 (+.1/same)
2. B&B 2.5/8 (+.1/+.1)
3. GH 2.0/6 (same/+.2)
4. DAYS 1.8/6 (same/-.1)

Women 18-49 Viewers
1. Y&R 762,000 (+24,000/-41,000)
2. GH 641,000 (+23,000/-10,000)
3. B&B 621,000 (+3,000/+81,000)
4. DAYS 584,000 (+51,000/-3,000)

Women 18-49 Rating
1. Y&R 1.2/7 (same/-.1)
2. B&B 1.0/6 (same/+.2)
2. GH 1.0/6 (same/same)
4. DAYS 0.9/6 (+.1/same)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Pinkle

    People still do not understand the business aspects of television.

    Do any of you have the $50 million+ that it costs to keep shows like AMC and OLTL on the air? Well apparently, ABC didn’t, or otherwise they would have left these shows on the air. They simply weren’t making enough money from ad revenue because the ratings dropped so low.

    The talk shows are cheaper than the soaps, and therefore, don’t need as much ad revenue to make a profit or break even. Since the talk shows don’t need as much ad revenue, they can get away with lower ratings. That is why The Talk, The Chew, and Let’s Make a Deal have been successful, even with slightly lower ratings.

    If The Talk and The Chew cost as much as AMC and OLTL did, with their current ratings, they’d be cancelled.

    As far as the whole boycott thing, you can make it a personal thing, but except in the very few rare cases, don’t expect it to do much. ABC’s primetime lineup has been going down from before AMC and OLTL were cancelled, so soap fans didn’t do anything there. I have even seen people just boycott the entire Walt Disney Company because of AMC and OLTL. I have seen people block their families from watching the Disney Channel, ESPN, ABC Family, etc., as well as people cancel their Disney trips. Disney is too big for that, all you’re doing is coming off as incredibly selfish.

    I did not boycott ABC because they have too many other shows that I like. I miss OLTL, too, but I have accepted that it is NEVER COMING BACK. It’s time that others did the same, too.

  • Chrisann D

    Pinkie, I’m not boycotting ABC because I think they will bring back OLTL. I am doing it because I believe ABC dosen’t give a rats behind what kind of crap they put on the air as long as the executives can buy one more vacation home. I get the whole have to make a profit mentality but honestly I can’t say for sure if they were losing money on the canceled soaps or not. Just like you don’t know for sure they were losing money. All I know is they could care less about the viewers and quality programming as long as they can line their pockets with cash.

  • Pinkle


    You are right about ABC not caring about what is on the air. However, if it is making money for them, than it will probably stay. Something had to have been up or they wouldn’t bother replacing them.

    I read an Wall Street Journal article a while back that said that CBS Daytime was apparently losing money, about $25 million a year, when it had ATWT and GL on the air. Apparently, the lineup has now turned a $100 million profit with The Talk and Let’s Make a Deal (plus Y&R and B&B). It makes sense to me, as they haven’t changed their lineup since ATWT ended. I couldn’t find the article, but there’s a blurb about it here: http://www.welovesoaps.net/2012/01/daytime-tv-ratings-week-of-january-9-13.html

    I would imagine that ABC is in the same boat that CBS is in – trying to make money/more money off of daytime. I don’t buy the whole “networks are cancelling the soaps because they are soaps” argument. I DO buy the “networks are cancelling high-cost, low-rated programming” argument, and unfortunately many soaps fit that. I don’t blame the networks AT ALL for doing that. If the soaps had higher ratings, they’d be able to justify their costs.

  • TimsDale4ever

    These figures for all the shows are horrible imo. GH is way up in total viewers but is still lower in the 18-49 category from last year. Y&R is lower in both categories which is COMPLETElY understandable to me as this show has given the word snoozefest and entirely new meaning. Here’s the 3 main plot lines going on now and the past couple of months: l) Chelsea cooking a gourmet meal in every scene she is in, 2)Adam and Chelsea arguing about Sharon in every scene for the 10,000th time, and 3) Neil’s son Devon introducing casual day at whatever company he and his father are working at. Can you believe it? It just blows my mind at the new level of how un-entertaining this show has sunk.

  • TimsDale4ever

    My previous post should have said Avery cooking in every episode — not Chelsea — not that it really matters as either scenario would be boring…. Why can’t this or any show find an EP and head writer that understands how to put on an entertaining soap day in and day out? I know that every show has it’s weak moments, but the entire show shouldn’t ALL be weak which is basically what Y&R is. As the numbers continue to fall, how long does it take for them to realize what they are currently doing IS NOT WORKING and viewers are tuning out?

  • LynTX

    @ TimsDale4ever – so agree about Y&R. Have taken a sabatical from show. Hope it finds its footing soon.

    On another topic, there are several knowlegable posters here – was wondering about the pink slips being handed out by NBCUniversal Burbank Studios? Wasn’t this studio slated for closure sometime ago due to its age? Do you think this will have any impact on DOOL? (Is it even still located there?)

  • Sophie

    Wow after todays GH it’s sure to see why the ratings are goig
    up. What a great show. My favorite show of the year so far! THANKS GH!!!

  • Sophie

    I heard that at Days, they fired there whole crew. So sad and at Xmas. That can’t be good for the show..

  • Mike

    Sophie it wasn’t the whole crew and wasn’t Days. As far as I know anyway. All I know about is the firings that NBC did of some of the studio crew where Days films. It was many of the Days lighting, sound and video crew. They will be out of jobs effective December 31. It was reported in a Burbank paper this morning.


    The way that I understand that it will effect Days number 1 is budget. If Days continues to do the show then they will have to hire these folks themselves or hire cheaper replacements for them. That is money that has not been in Days budget and now they will have to take it out of the budget they have.

    Since the show is on a tight budget now and most likely the cheapest budget of all 4 soaps left, it can’t be good.

    That is basically what I picked up off one of the Days sites.

    Its a sad day for the workers involved esp. to learn of it right here at the holidays. And it has to be a sad day for all that work with the soap, they have to know this can’t be good.

  • LynTX

    Thanks Mike. It is sad and right at the holidays! And sad but true, will also have an impact on DOOL. 2013 will be interesting, to say the least.

  • JayTN

    Given how far in advance “Days” is written and filmed, NBC would have to announce – privately or publicly – its cancellation by February (at the latest) in order to give writers time to write a proper ending…if NBC even cares enough to allow “Days” to have a proper ending.

  • Sophie

    It was at Days, and the sound, lighting, and video of those crew members. What is left of the crew?

  • Troy Turner

    Mike, you are nothing but a bold-faced liar caring about the shape of DAYS now, when it’s clearly obvious you have an anti-soap agenda.

    Pinkie-It’s obvious that CBS is cooking the books, don’t believe a word they say. We know the truth

  • Troy Turner

    Jay-nothing you have said even tells me you want a legitimate debate. You and others have an anti-soap agenda, and CANNOT handle the fact that we REAL soap fans are taking down ABC brick by brick. GCB, Charlie’s Angels, The Revolution, 666, Last Resort, among others-GONE. Nashville and The Chew-on the fence at best. So, don’t tell me that boycotters don’t have an impact. You can’t have it both ways…

  • Kelby

    I love soaps and will support them, like any show, if they are good. If they are not, I will not watch. Out of the four soaps left, I follow Y&R and DOOL. Both stink! Sorry! My DVR is not getting any play out of these shows. OMG I had no idea DOOL fired a lot of their crew. That is terrible. That show has been in trouble for years now. This does not sound good. The end is probably near.

  • Sophie

    Where I live the Revolution is on NBC. It’s a good one, hope it doesn’t get
    canceled. I said I wouldn’t watch another NBC show, but I do like Revolution!

  • Amy

    I think the firing of those crew members is a pretty good indication that NBC won’t be renewing its contract with DOOL.

  • Pinkle

    @Troy Turner

    I think that it is believable that CBS is turning a profit with this current lineup. Like I said before, they haven’t changed the lineup since ATWT ended, and ALL of the shows are posting year-to-year growth.

    You can look here: http://tvbythenumbers.zap2it.com/2012/11/09/all-of-cbs-daytime-growing-including-the-young-and-the-restless-the-bold-and-the-beautiful-the-talk-and-the-price-is-right/156926/

    Let’s Make a Deal now has surpassed GL in its final year. GL was only averaging around 2 million viewers, sometimes even being below that. You can look in the SON ratings archive yourself. Let’s Make a Deal now has about 2.4 million viewers according to that press release.

    The Talk and ATWT are doing about the same, at around 2.3 million viewers. However, The Talk is still growing, and CBS actually owns The Talk, so they get more of the profit pie than they probably were getting with ATWT.

    You said that “you knew the truth” regarding CBS Daytime, so if you have anything different, I’d really like to see it.

  • Pinkle


    Troy Turner isn’t talking about Revolution, which is a drama that airs on NBC primetime. He’s talking about The Revolution, which was a short-lived talk show on ABC Daytime. Either way, The Revolution (and every other show on ABC that got cancelled/low rated) ended up in that position because they were really, really bad and no one wanted to watch them. It has absolutely nothing to do with a soap “boycott”.

    As far as the Days situation, the writing has GOT to be on the wall for this show unfortunately. I’ve been predicting this for months now. NBC’s first opportunity to get rid of it is this coming September, and because of their production schedule, they have to make an early decision on it. If they were just moving studios, why couldn’t they just take this crew with them? In addition, this show doesn’t have a very high budget as Days probably has the LOWEST production values of any the soaps currently on the air, so either it is this and hire cheaper crew members or switch to a Peapack-style production.

  • JayTN

    Pinkle…don’t even try and “debate” Troy, because he apparently doesn’t know the meaning of the word. Before I am accused of it, I am not “insulting the intelligence” of anyone, I’m just going by previous statements. Troy lives in his own little imaginary world were he knows everything and everyone else is lying except him, who always tells the truth.

    The reason I cannot “handle the fact” that soap boycotters are “tearing down ABC brick by brick” is because it is not a fact. All of those shows you mentioned were canceled because of lackluster ratings. Some of those people not watching may be soap boycotters, but it takes a great leap to equate a shows cancellation with some form of a soap boycott. I will also state – again – that one cannot have a “legitimate debate” (again, who determines whether a debate is “legitimate”) when the debate is merely “I’m right and everyone else is wrong”.

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