NBC Wins Friday in 18-49, 'Dateline' #1 Show of the Night

Categories: Network TV Press Releases

Written By

December 8th, 2012

via press release:

NBC ranked #1 among ABC, CBS, NBC and Fox for the night in adults
18-49 with the #1 telecast on those networks, "Dateline NBC," and "SNL
Christmas," which tied for #1 among those networks from 8-10 p.m.

*	From 8-10 p.m. ET, an encore telecast of "SNL Christmas" (1.5/5
in adults 18-49, 4.4 million viewers overall) tied for the time-period
win among ABC, CBS, NBC and Fox in adults 18-49 and led those networks
outright in adults 18-34 and other key demos.  From its first
half-hour to its fourth, "SNL Christmas" grew by 42 percent in 18-49
rating (to a 1.7 from a 1.2).   "SNL Christmas" topped NBC's average
in the time-period last season by 36 percent in 18-49 (with a 1.5
rating vs. a 1.1).

*	For its second hour from 9-10 p.m. ET, "SNL Christmas" was #1
outright among ABC, CBS, NBC and Fox in adults 18-49 and other key

*	At 10 p.m. ET, "Dateline NBC" (1.7/3 in 18-49, 5.7 million
viewers overall) led the time period in 18-49 among ABC, CBS and NBC
with the #1 rating of the night. "Dateline" was also #1 or tied for #1
in the time period among those networks in adults, men and women
18-34; men and women 18-49 and adults and women 25-54.  

*	"Dateline NBC" reported its highest 18-49 rating since September
23, 2011 (2.0) and its biggest overall audience since June 1, 2012
(6.1 million).  Week to week, "Dateline" was up 55 percent in adults
18-49 (to a 1.7 from a 1.1), 38 percent in adults 25-54 (2.2 vs. 1.6)
and 40 percent in total viewers (6.059 million vs. 4.337 million).

*	For the night, NBC is #1 among ABC, CBS, NBC and Fox in adults
18-49, adults 18-34 and other key demos.  It's NBC's first Friday win
in 18-49 since October 26.

    Really NBC, get it while you can. Jan is just around the corner.

  • Dan S

    With no Grimm or any other new scripted series on Fridays until March this will be NBC’s weakest night of the week.

  • American

    Besides Thursdays, of course. (:

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