TV Ratings Saturday: UFC Beats Up 'American Giving Awards', 'The Borrowers' & 'Frosty the Snowman' Specials

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December 9th, 2012

Scoreboard FOX CBS ABC NBC
Adults 18-49: Rating/Share 1.6/5 1.1/4 0.5/2 0.4/1
Total Viewers (million) 3.406 4.506 2.639 2.069

Due to the nature of live sports programming the ratings for  FOX  (UFC)  are approximate and subject to more than the typical adjustments in the final numbers.

FOX was number one last night with adults 18-49 while CBS was on top with total viewers.

On FOX, UFC: Henderson vs. Diaz notched a preliminary 1.6 adults 18-49 rating.

On CBS, 48 Hours earned a 1.2 adults 18-49 rating, even with last week.

On NBC, the American Giving Awards earned a 0.3 adults 18-49 rating.

On ABC, The Borrowers earned a 0.5 adults 18-49 rating.


Broadcast primetime ratings for Saturday, December 9, 2012

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX UFC: Henderson vs Diaz (8-10PM) 1.6 5 3.41
CBS Frosty the Snowman -R 1.1 4 4.17
ABC The Borrowers (8-10PM) 0.5 2 2.45
NBC The American Giving Awards (8-10PM) 0.3 1 1.61
8:30PM CBS Frosty Returns -R 1.1 4 4.08
9:00PM CBS The Flight Before Christmas -R 1.0 3 3.98
10:00 PM CBS 48 Hours 1.2 4 5.42
ABC Castle -R 0.6 2 3.021
NBC Law and Order: SVU -R 0.6 2 2.978

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • CrimTV

    Well the American Giving Awards did well :D

  • CBSviewer

    Good for UFC.
    People are really watching TV on saturday. Maybe new programmings could earn a 1.5-1.8 on Saturday night.

  • Jay

    Anyone have Saturday Cable Ratings yet? Curious to see how well Cartoon Network’s airing of the film, “Pokémon the Movie: Kyurem vs. the Sword of Justice” performed.

  • Danak

    CBSviewer said “People are really watching TV on saturday. Maybe new programmings could earn a 1.5-1.8 on Saturday night.”
    No, they’re not and no it won’t. Sports and maybe some specials and non-scripted programing do well, but regular programming does not. Scripted programming just doesn’t get the ratings on Saturday anymore and the networks know this. If scripted programming could get ratings at least as good as Friday (and consistently), then it would happen. Fox finally took Cops off for sports programming because of ratings, so what does that tell you?




    UFC Beats up American Giving Awards

    And CBS slaps around ABC & NBC pretty good, too

  • Mark

    UFC should climb above a 2.0 in the finals, since the title fight didn’t happen until after 10:00 (and therefore isn’t included in the overnight ratings).


    @ Janneyna

    The overnights are a quick estimate of how a show performs & the finals are the actual figures. It’s common for a 0.1 adjustment up or down, but the finals are the ones that go down in the books.

  • http://tvbythenumbers.com Robert Seidman

    @The Old Man/Janneyna: In Nielsen jargon, the “overnights” are something else: they are the metered market *household* ratings which now also include demo ratings for the markets that already have Local People Meters. We don’t post those numbers. The household ratings shed no light on the 18-49 demographic and the local people meter numbers vary quite a bit from the national panel. The preliminary numbers we post are the “Fast Nationals” which are for a national panel and include demographics and viewer info.

    The most common reasons for adjustments:
    1. Live events: the fast national ratings only measure what was on in the local time period. So if something airs coast-to-coast at 8pm ET and 5pm PT (like a sporting event) the 5pm viewing on the west coast isn’t included in the fast nationals. It is added to the final program ratings though.

    2. local preemptions: the fast nationals measure whatever aired in the time period. So if Basketball aired on the CW affiliate in Chicago, the basketball viewing *is* included in the fast national ratings. It is stripped out in the finals.

    3. Overruns: the fast nationals are time period measures only, so if Modern Family runs from 9:00-9:31, in the fast nationals, the extra minute goes into the show airing at 9:30p (in this example, currently it’s Suburgatory). In the final national ratings that minute gets stripped out of Suburgatory and added into Modern Family.


    @ Robert S

    Thanks. You explained it much more eloquently than I!

  • rob60990

    AGA did just as horrendous as last year.

    UFC did well for FOX.

  • RJ


    Saturday cable numbers aren’t released until Tuesday. Check TheFutonCritic and they may or may not have them.

  • BOTR

    Ironically, no one gave a crap about the American Giving Awards.

  • Joseph


    There were eight and a half million fewer people watching broadcast-network TV last night (December 8th) than the previous Saturday night (December 1st).

    Yes, with the end of the regular season in college football, there was bound to be some drop-off.

    But most of the blame for the much smaller viewing numbers has to do with all those Office Holiday Parties across the country last night. As I had mentioned in another thread the other day, the second Saturday night of December is when most companies hold their annual Holiday Office Parties, and attendance at these events is usually mandatory.

    That impacts the prime-time viewing numbers.

    Normally, I’d look for a rebound in prime-time viewing levels next Saturday, but probably not this time: “The Hobbit” will open in theaters on Friday (December 14th), and I expect that so many people will see it (or try to see it) next weekend that it will likely impact prime-time viewing levels on both Friday and Saturday nights.

  • Alex

    The fights were great.

    Great cards = good ratings. Crazy concept.

  • ragincajun

    CBS should really consider moving the Army/Navy game to primetime. Yes, neither has been in the national title hunt for decades, but it is still a huge game for anyone who has ever served in either branch of the military.

  • a p garcia

    I would increase my giving if the IRS would have a line for Charitable deductions.

  • Rebecca

    It’s too bad the American Giving Awards weren’t on a different night…maybe more would have watched on a weeknight (maybe give it a 1.0). It was a heart warming show, and Joel McHale was funny (I mainly watched for him). I DVR’d it since I was out watching “Lincoln” (I won’t tell you how it ends, Old Man! lol). I skipped through musical performances and commercials, as usual. It was an odd kind of show, awarding charities (so not every great charity got a big money prize), and I didn’t watch the first one last year so this was new to me. But it was good. Enlightening and informative. Even if we’d been home we wouldn’t have watched live, though – Saturday night is usually dvd night here.

  • Mike


    You’re an idiot. No the ratings dropoff this Saturday compared to last week had 0% to do with Holiday parties. Lol And it absolutely 100% was because of College football’s Conference title games. Come on dude. Get your head right.

  • Oliver

    The “American Giving Awards” did well considering it’s paid programming. I think it’s embarrassing that NBC is broadcasting paid programming in primetime.

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