TV Ratings Saturday: UFC Beats Up 'American Giving Awards', 'The Borrowers' & 'Frosty the Snowman' Specials

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December 9th, 2012

Scoreboard FOX CBS ABC NBC
Adults 18-49: Rating/Share 1.6/5 1.1/4 0.5/2 0.4/1
Total Viewers (million) 3.406 4.506 2.639 2.069

Due to the nature of live sports programming the ratings for  FOX  (UFC)  are approximate and subject to more than the typical adjustments in the final numbers.

FOX was number one last night with adults 18-49 while CBS was on top with total viewers.

On FOX, UFC: Henderson vs. Diaz notched a preliminary 1.6 adults 18-49 rating.

On CBS, 48 Hours earned a 1.2 adults 18-49 rating, even with last week.

On NBC, the American Giving Awards earned a 0.3 adults 18-49 rating.

On ABC, The Borrowers earned a 0.5 adults 18-49 rating.


Broadcast primetime ratings for Saturday, December 9, 2012

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX UFC: Henderson vs Diaz (8-10PM) 1.6 5 3.41
CBS Frosty the Snowman -R 1.1 4 4.17
ABC The Borrowers (8-10PM) 0.5 2 2.45
NBC The American Giving Awards (8-10PM) 0.3 1 1.61
8:30PM CBS Frosty Returns -R 1.1 4 4.08
9:00PM CBS The Flight Before Christmas -R 1.0 3 3.98
10:00 PM CBS 48 Hours 1.2 4 5.42
ABC Castle -R 0.6 2 3.021
NBC Law and Order: SVU -R 0.6 2 2.978

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • JR

    Frosty (original) earning a 1./1 is pretty decent, after pulling a2.0 a couple Fridays ago. It’s always in the shadow of the two bigger specials, though (Rudolph and Charlie Brown), hence its Friday-night designation.

  • Lisa

    Shoot, I didn’t realize the Frosty specials were on last night. :(

  • lakergirl

    48 hours Mystery is my ish…..lol

  • Joseph


    I did expect a drop-off in prime-time viewing levels from December 1st to this past Saturday (December 8th), but I didn’t think it would be any more than 3 to 4 million fewer viewers watching the broadcast networks last Saturday night compared to the previous week.

    The fact that the number of prime-time network viewers dropped by eight million from one week to the next, and with a relatively weak weekend at the movie box-office (wait ’til next weekend, December 14th-16th, when we’ll see a spike there), something else had to factor in.

    And I know a lot of people whose employers held Holiday parties last Saturday night.

    So for that reason, I came to the conclusion that office Holiday parties were the main reason for the drop, but not the only one.

    Thanks for the comment. I appreciate responses, whether you agree with me or not.

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