30 for 30 Film 'You Don't Know Bo' Earns ESPN's Highest Overnight Ratings for a Documentary
via press release:
December 10, 2012
30 for 30 Film You Don’t Know Bo is ESPN’s Highest Rated Documentary
You Don’t Know Bo, the latest film in ESPN Films’ Peabody Award-winning and Emmy-nominated 30 for 30 film series, earned a 2.3 metered market rating to become ESPN’s highest rated documentary on an overnight basis, according to the Nielsen Company. The film, which aired Sunday night after the Heisman Trophy presentation, topped The Fab Five, an ESPN Films documentary that premiered to a 2.0 overnight rating on March 13, 2011, about the famed University of Michigan basketball team of the early 1990s.
“Bo Jackson’s story is one that captured the nation’s attention back in his prime and still fascinates people today—nearly two decades after his retirement,” said Connor Schell ESPN Films vice president and executive producer. “With You Don’t Know Bo, we wanted to present a documentary that would honor Bo’s legacy while appealing to those who lived through his great feats. But it was equally as important to encapsulate his great achievements for those who may not have ‘known’ Bo, and we are thrilled with the audience response to the film.”
You Don’t Know Bo rated highest in Birmingham, Ala., with a 7.9 metered market rating.
Directed by Michael Bonfiglio and produced by @radical.media, You Don’t Know Bo takes a close look at two-sport athlete Vincent Edward “Bo” Jackson and the creation of a legend. As the only athlete ever selected to play in the NFL Pro Bowl and the MLB All-Star Game, Jackson will forever be known as a cultural icon who looms larger than life as one of the most famous athletes of all time. This film examines the truths and tall tales that surround Jackson, and how his seemingly impossible deeds captured the country’s collective imagination for an all-too-brief period in time.
You Don’t Know Bo will reair on Wednesday, Dec.12, at 8 p.m. ET on ESPN2.
About ESPN Films
Created in March 2008, ESPN Films produces high-quality films showcasing compelling sports stories. In October 2009, ESPN Films launched the Peabody Award-winning and Emmy-nominated 30 for 30 film series. Inspired by ESPN’s 30th Anniversary, the films that made up the series were a thoughtful and innovative reflection on the past three decades told through the lens of diverse and interesting sports fans and social commentators. Additional projects from ESPN Films include, among others, the critically acclaimed and Television Academy Honor-winning 16th Man, Cannes Film Festival official selection The Two Escobars, and the Peabody Award-winning Black Magic. More recent projects include Catching Hell, from Academy Award-winning filmmaker Alex Gibney, and The Announcement, from filmmaker Nelson George. 30 for 30 Volume II has featured documentaries Broke, directed by Billy Corben, and 9.79*, directed by Daniel Gordon. For more information on 30 for 30, go to espn.com/30for30/.