Cable News Ratings for Friday, December 7, 2012

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December 10th, 2012

Live + Same Day Cable News Daily Ratings for Friday, December 7, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,108            252            451
CNN         302             92            137
MSNBC         578            160            262
CNBC         157             46             85
FBN           44             15             28
HLN         207             80            111
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,597            274            511
CNN         432            115            156
MSNBC         963            243            414
CNBC         165             63             82
FBN           48             23             28
HLN         314             96            155
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,234            314            587
CNN Early Start/Starting Point         232            100            120
MSNBC Morning Joe         587            188            308
CNBC Squawk Box         138             51             76
HLN Morning Express w/ Meade         184            110            150
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,719            348            713
CNN SITUATION ROOM         438             99            162
MSNBC HARDBALL WITH C. MATTHEWS         947            211            382
CNBC MONEY IN MOTION         140             40             80
HLN EVENING EXPRESS         100             14             29
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,645            316            571
CNN SITUATION ROOM         379            134            156
MSNBC POLITICS NATION         738            215            348
CNBC MAD MONEY         115             47             75
HLN EVENING EXPRESS         130             37             50
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,586            289            590
CNN ERIN BURNETT OUTFRONT         283             94             99
MSNBC HARDBALL WITH C. MATTHEWS         707            192            308
CNBC KUDLOW REPORT         101             18             44
HLN JANE VELEZ-MITCHELL         189             64             93
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,177            360            703
CNN ANDERSON COOPER 360         368            108            155
MSNBC ED SHOW       1,020            250            396
CNBC HOW I MADE MY MILLIONS         134             50             59
HLN NANCY GRACE MYSTERIES         302             89            159
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,438            250            468
CNN PIERS MORGAN TONIGHT         569            121            163
MSNBC RACHEL MADDOW SHOW       1,022            269            463
CNBC CRIME INC: DEADLY PRSCRP         192             60             86
HLN WEEKEND MYSTERIES         267             81            132
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,165            213            363
CNN ANDERSON COOPER 360         360            117            151
MSNBC LAST WORD W/ L. ODONNELL         846            209            383
CNBC AMERICAN GREED         168             77             99
HLN WEEKEND MYSTERIES         374            118            173
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR         896            243            446
CNN ERIN BURNETT OUTFRONT         290            104            186
MSNBC ED SHOW         506            147            198
CNBC MAD MONEY           48             17             39
HLN NANCY GRACE MYSTERIES         314            126            192

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • b

    I think MSNBC needs to show a 24-loop of the flick, “Groundhog Day” for its recognizing that the good ole ratings-days are back for the network….

  • Laurence Glavin

    A slightly odd night: Rachel on vacay; Lawrence O’Donnell off too, probably prepping to pounce on the Newtster on “MtP”. Still Ezra beat Cement-head “in the demo” and wasn’t very far behind overall. No “Hardball” showing garnered a million-total-viewers. Is something going on to keep people away from their TV sets on a Friday night in December? Beethoven’s Birthday on the 16th?

  • XYZ

    Another truly abysmal day for Fox “Business” – how much longer can this loser stay on the air?

  • Lance

    No Rachel or LarryO but still about equal or better than Hannity and Greta. The gap has narrowed between FNC & MSNBC in the only figure that matters, the demos, and it appears that’s the way it’s going to stay.

  • Snap Tie

    @Lance: only figure that matters, the demos? You a buyer? Seller? you have no idea how rates work..

  • Lance

    Ad rates are based on the demos not total viewers, whether you like it or not.

  • marvin

    Does anyone know if there’s an industry “rule of thumb” on how much more valuable per viewer the “demo” is relative to the “total viewers outside the demo” or the “35-64 demo”?

    E.g., is the 25-54 viewer worth 20%? 50%? 100%? more than an under 25 or over 55 viewer?

    TIA for any insights.

  • RedBarSoup

    A recent university study confirms what many have suspected; people who watch Fox News are less informed than people who don’t watch the news at all.

    The University of Maryland conducted the poll. Among the results it was found that Fox News viewers were 30% more likely to believe that “most scientists do not agree that climate change is occurring.” Further embarrassment was found when Fox viewers were 14% more likely to believe that “the stimulus bill did not provide any tax cuts.” The stimulus bill included one of the largest tax cuts ever for middle class Americans.

  • RedBarSoup

    The study’s findings were first mentioned by usnews. com, who reported that a stunning 31% of Fox viewers honestly believe that “it is not clear that Obama was born in the United States.”

  • BevAG

    Hannity just asked a great question.

    Hannity asked if Psy, Gangnam Style, a few years back did a song on stage calling for the killing and torture and slow death of Muslim wives, mothers and daughters instead of doing a song about torturing and killing American wives, mothers and daughters would President Obama have boycotted the Christmas musical that Psy sang at yesterday that President Obama went to where he shook the hand of Psy?

    My thought is that President Obama would have boycotted that event. Just like Obama still has that guy in jail who created that video against Muslims that he and Hillary Clinton were so appalled about that they say the Muslims killed and sodomized our Ambassador over.

    I don’t see the President or Hillary Clinton the least bit appalled over Psy wanting American wives, mothers and daughters slowly tortured and killed. As a matter of fact, President Obama shook Psy’s hand. Interesting.

  • moncon

    Where was the tax cut? I may have gotten an extra $15.00 in my paycheck but the cost of everything from food to insurance premiums went up negating any of that. The President said our insurance premiums would go down and mine went up $137.00 per month.

  • Diamond Dave

    Redbarsoup—MSNBC viewers ALSO scored worse than those that watched no news st all. According to your precious HuffPo


  • 1966

    for you dd if you pop in here this song says tenn.

  • BevAG

    Diamond Dave:

    The study was done by Farleigh Dickenson University. The polling saying that Fox News people scored worse than those that watched no news was done in New Jersey, which is predominantly Democrat, and it was done by Farleigh Dickenson University, which is one of the lowest rated schools in the nation. Since FDU is incapable of teaching their students anything worthwhile to keep them from being so low ranking, I’m figuring that they don’t even know how to take a poll properly, so their credibility is on the low end, just like their academic ranking.

    This was also in that Huffington Post article you linked:

    Fox News hit out at the school responsible for the study on Thursday. A spokesperson for the network told The Hollywood Reporter, “Considering FDU’s undergraduate school is ranked as one of the worst in the country, we suggest the school invest in improving its weak academic program instead of spending money on frivolous polling – their student body does not deserve to be so ill-informed.”

    Good comeback, Fox News. :)

  • RedBarSoup

    Now I know why you people are so misinformed on here and don’t know how to research because I copy and pasted an article and you STILL can’t seem to find it on the internet. First of all, this just came out TODAY (the 10th), second of all, it didn’t come from Farleigh Dickenson University, third of all, it didn’t come from the Huffington Post, 4th, it’s from the University of MARYLAND.

    HELL, the copy and paste I did EVEN SAID where it came from…..USnews. com ( Hell, I even said in the copy and paste what college it came from and you STILL get that one wrong too! I don’t even know what USnews is but whatever). You guys just seem to be all sorts of ignorant. :)

  • BevAG

    University of Maryland says MSNBC viewers polled are not misinformed and Farleigh Dickenson University says MSNBC viewers polled are misinformed worse than those that watched no news!!

    So which left wing University’s polls should we believe? I say neither.

  • AppleStinx


    Where is the study? I didn’t find any links to a study in the USNews article. Don’t just copy and paste their “findings”. Do you always take these reports as truthful without asking questions?

  • RedBarSoup

    Oh yeah, perfect excuse, “hey it’s just left winged!!!”. Different questions were asked, they were asked at different times in the year and also the University of Maryland DID find that MSNBC were misinformed just not NEARLY as bad as Fox News viewers were…..so get it right.

    MSNBC took some hits, but it was the daily viewers of Fox News who were significantly more misinformed about healthcare, climate change, and Barack Obama. They were 14 points more likely to mistakenly believe that “the stimulus legislation did not include any tax cuts,” and 13 points more likely to erroneously believe that “the auto bailout only occurred under Obama,” and 12 points more likely to hold the incorrect belief that “when TARP came up for a vote most Republicans opposed it.” By 30 points, they mistakenly believed that “most scientists do not agree that climate change is occurring.”

  • RedBarSoup

    Do you always take these reports as truthful without asking questions?

    Uhhh, yes I do. When I see a study conducted that already is proven for a fact from me talking to people where I live, I do usually take the report as truthful. 90% of the people that I talk to on a daily basis that watch Fox News and are so misinformed on EVERYTHING, I’ve known this for years, then this research comes up AGAIN for the second time this year that proves just that, so yes, I’m going to accept it as truthful research/reporting. But hey, we all know that the people in here will just say “it’s a left winged college full of stupid liberal professors!!!”

  • AppleStinx

    @RedBarSoup wrote: “… I don’t even know what USnews is but whatever). You guys just seem to be all sorts of ignorant.”

    You call others ignorant when you don’t even know the source you’re quoting. Where is the study?

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