For the Second Consecutive Week, Discover's 'Gold Rush' Beat Every Friday Primetime Broadcast Television Program in Adults 18-49
via press release:
FOR THE SECOND CONSECUTIVE WEEK, DISCOVERY CHANNEL’S ‘GOLD RUSH’ BEAT EVERY PROGRAM ON BROADCAST TELEVISION DURING FRIDAY PRIME TIME IN THE HIGHLY PRIZED P18-49 DEMO*
GOLD RUSH Delivers Highest Total Viewership This Season with 4.71 million viewers
Propelled by compelling characters, Discovery Channel’s GOLD RUSH again was the #1 program in all of television among P18-49* and beat all broadcast television program, including every program on CBS, NBC, ABC and FOX, in the highly-prized ad-friendly P18-49 demo during Prime Time on Friday, December 7. In a powerful 1-2 punch, GOLD RUSH (9PM) and JUNGLE GOLD (10PM) were the #1 and #2 programs on cable, respectively, no exclusions, among Persons and Men 25-54 and Persons 18-49.
Additionally, Discovery Channel ranked #1 among key cable demos, including Persons and Men 25-54/18-49 delivery for the night. Discovery also beat all broadcast networks among Men, and was #1 in all of television for Men 25-54/18-49.
GOLD RUSH at 9PM earned a 3.33 HH/2.60 P25-54 rating, and it delivered 4.71 million viewers P2+, making it the most watched telecast of the season in total viewers P2+ delivery. It beat every single broadcast TV program in Friday Prime time in the P18-49 and was also the #1 program in all of television in key male demos including M25-54/18-49 delivery, no exclusions. GOLD RUSH was also the #1 cable program among HH, P2+, P18+, P/M25-54 and P/M18-49 (no exclusions).
JUNGLE GOLD at 10PM earned 1.94 HH/1.49 P25-54 rating, and it delivered 2.74 million viewers Persons 2+. JUNGLE GOLD out-delivered all broadcast television programs among Men on Friday evening, earning the #3 spot in all of television in Men 18-49 delivery. Second only to GOLD RUSH, JUNGLE GOLD was the #2 cable program, no exclusions, among Persons and Men 25-54 and Persons 18-49 delivery on Friday night
An all-new episode of GOLD RUSH will air this Friday, December 14 at 9 PM ET/PT. A “Behind the Scenes” post-season one special of JUNGLE GOLD will also air on Friday at 10PM ET/PT.
* Sources: Nielsen. 11/30/12. All English-Language Nets. Delivery. Nielsen. Live+SD. Time-Period Data.