ABC Family Delivers its Number 1 Most-Watched Week in Prime on Record in Total Viewers and Across All Target 18-34, 18-49 and 12-34 Demos

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December 11th, 2012

via press release:

Record Pacing for 15th Annual “25 of Christmas” Gifts

ABC Family its #1 Most-Watched Week in Prime on Record in Total Viewers and Across All Target 18-34, 18-49 and 12-34 Demos

 

~ #1 Cable TV Network in Prime for 2nd Consecutive Week in Women 18-34, Women 18-49 and Millennials; Solid #2 in Total Viewers and Adults 18-49

 

~Airs the Top 10 Cable TV Movies in Adults 18-34 and Adults 18-49, Including the Network Debut of “Despicable Me” and Original Movie “The Mistle-Tones”

 

For 2nd Consecutive Week, The Walt Disney Company Delivers

3 of Cable TV’s Top 4 Networks in Prime in Total Viewers

 

ABC Family

 

For the week of December 3, 2012, ABC Family was gifted with its #1 most-watched week in the network’s history in Prime in Total Viewers (2.9 million), Adults 18-34 (694,000), Women 18-34 (475,000), Adults 18-49 (1.3 million), Women 18-49 (868,000), Viewers 12-34 (1.0 million) and Females 12-34 (689,000).

 

For the 2nd consecutive week, the network ranked a solid #1 in Prime in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and placed a competitive #2 in Total Viewers (2.9 million), Adults 18-34 and Adults 18-49, behind only ESPN.

 

In fact, for the 2nd week in a row, The Walt Disney Company owned 3 of cable TV’s Top 4 networks in Prime in Total Viewers: ESPN (#1 – 3.4 million), ABC Family (#2 – 2.9 million) and Disney Channel (#4 – 2.5 million).

 

“25 Days of Christmas 2012” continues to deliver at record setting levels in its 15-year history across all demos, including Total Viewers (3.3 million), Adults 18-49 (1.5 million), Women 18-49 (1.0 million), Viewers 12-34 (1.2 million) and Females 12-34 (812,000).

 

  • The premiere of original movie “The Mistle-Tones” (Sun., 8:00 – 10:00 p.m.) ranked as cable TV’s #1 telecast in the time period in Adults 18-34 (765,000), Women 18-34 (603,000), Adults 18-49 (1.4 million), Women 18-49 (1.1 million), Viewers 12-34 (1.3 million) and Females 12-34 (1.0 million), becoming the network’s #3 original movie in the event’s history in the younger females demos.

 

  • The network debut of “Despicable Me” (Sat., 8:00 – 10:00 p.m.) stood as the week’s #1 cable TV movie in Adults 18-49 (1.8 million) and Women 18-49 (1.1 million), and #2 in Total Viewers (4.3 million) and Viewers 12-34 (1.3 million).

 

 

  • ABC Family held cable TV’s Top 10 cable TV movies in Adults 18-34 (Top 5 below):

 

 

 

 

  • ABC Family delivered cable TV’s Top 10 movies this week in Adults 18-49 (Top 5 below):

 

 

  • ABC Family aired cable TV’s Top 4 movies in Viewers 12-34:

 

 

 

 

Source: NTI, U.S. Ratings, 12/3/12-12/9/12, Live + SD; “25 Days of Christmas 2012”: 12/1/12-12/9/2012, Live + Same Day.

 
  • chrisdvanne

    Tori Spelling, no thank you! My preference goes to Hallmark Channel’s original Christmas movies, such as ‘Help for the Holidays’.

    ‘Help for the Holidays’ is a great holiday movie, full of joy, happiness, Christmas spirit, magic…and romance. The entire movie is an avalanche of cute. Summer Glau showed an awesome range of expressions again, from shocked to squeeee and all of them were great. She steals the entire film as the lovable elf Christine Prancer, in the funny and in the emotional scenes as well.
    No wonder it is Hallmark Channel’s most watched original movie of the year :D

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