via press release:
NICKELODEON’S IT’S A SPONGEBOB CHRISTMAS! SPECIAL DRAWS NEARLY 5 MILLION VIEWERS,
RANKS AS WEEK’S TOP ANIMATED PROGRAM WITH KIDS
NEW YORK–Dec. 11, 2012– Nickelodeon rang in the holiday cheer this weekend with the original It’s a SpongeBob Christmas! special (Saturday, Dec. 8, at 10 a.m. ET/PT), which drew 4.8 million total viewers. Nickelodeon’s first-ever full-length stop-motion animated special won its time period across all TV and posted strong, double-digit gains over last year with K2-11 (7.8/2.6 million, +30%), K6-11 (7.7/1.5 million, +45%), T9-14 (5.7/1.2 million, +84%) and A18-49 (1.2/1.3 million, +33%).
It’s A SpongeBob Christmas! was inspired by the classic Rankin/Bass specials (Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ to Town) and the popular SpongeBob song released in 2009, “Don’t Be a Jerk (It’s Christmas),” co-written by Tom Kenny (voice of SpongeBob) and Andy Paley. The half-hour special features John Goodman as Santa Claus and follows Plankton as he turns everybody in Bikini Bottom from nice to naughty by feeding them his special jerktonium-laced fruitcake.
Nickelodeon closed the week as basic cable’s most-watched net in total day with kids 2-11 (2.8/936,000) and total viewers (1.8 million).
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).