Nickelodeon's 'It's a SpongeBob Christmas!' Special Draws Nearly 5 Million Viewers

Categories: Network TV Press Releases

Written By

December 11th, 2012


via press release:




NEW YORK–Dec. 11, 2012– Nickelodeon rang in the holiday cheer this weekend with the original It’s a SpongeBob Christmas! special (Saturday, Dec. 8, at 10 a.m. ET/PT), which drew 4.8 million total viewers. Nickelodeon’s first-ever full-length stop-motion animated special won its time period across all TV and posted strong, double-digit gains over last year with K2-11 (7.8/2.6 million, +30%), K6-11 (7.7/1.5 million, +45%), T9-14 (5.7/1.2 million, +84%) and A18-49 (1.2/1.3 million, +33%).


It’s A SpongeBob Christmas! was inspired by the classic Rankin/Bass specials (Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ to Town) and the popular SpongeBob song released in 2009, “Don’t Be a Jerk (It’s Christmas),” co-written by Tom Kenny (voice of SpongeBob) and Andy Paley. The half-hour special features John Goodman as Santa Claus and follows Plankton as he turns everybody in Bikini Bottom from nice to naughty by feeding them his special jerktonium-laced fruitcake.


Nickelodeon closed the week as basic cable’s most-watched net in total day with kids 2-11 (2.8/936,000) and total viewers (1.8 million).

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

  • Oliver

    Wow, it did better on Nickelodeon in 18-49 than its original broadcast on CBS.

  • Red

    4.8 million for a repeat? Holy guacamole.
    Well deserved IMO, it was a great episode.

  • Annihilator

    I’m also amazed at how extremely well SpongeBob episodes and this Christmas special has done for Nickelodeon. The fact that this special was a repeat and still garnered such high rating in total viewers and demos is outstanding.

  • Twist Of Fate

    A repeat at 10 AM for It’s A SpongeBob Christmas matched the A&A/Jessie Crossover and DESTROYED every other show on Nick or Disney. Mad props. Victorious, however, has severely disappointed me. I don’t know if Marvin Marvin is so bad people won’t watch the Sat. PM block or what. But Victorious’ numbers have sucked since Marvin Marvin debuted. Thumbs for TMNT, though.


    I can’t believe that a piece of crap-show like “SpongeBob” gets so many viewers… -.-

  • Nathan

    Um you obviously predicted nearly 4 million viewers just because it trended worldwide..

  • Nathan

    Nickelodeon will just let Victorious fade off just like How To Rock, mark my words.

    The network that was once the place to be is starting to become the place that doesn’t know how to promote its highest rated live action show.


    @ Oliver


  • Twist Of Fate

    @Nathan Well, you got me there. I’m gonna have to stop relying on twitter trends. Well, the difference between Victorious & HTR is Victorious has a HUGE fanbase & generally scores high, while HTR is just another “I wanna be Hannah Montana type show” and scored low even when promoted.

    If you want a show that’s really been “Screwed By The Network”, look at Tuff Puppy. It’s ratings were just as high as Korra’s yet it gets crapped on. It’s not promoted, it constantly gets rescheduled ( last week), and it’s not even on the schedule anymore.

  • JR

    Usual SpongeBob fans probably weren’t aware of the CBS airing. Nick is the sponge’s home.

  • Nathan

    Honestly, I think How To Rock came at the wrong time. Most kids are over the “I am a singing teen sensation shows” era and want something new. I’m not gonna even go @ how pissed I am with Nickelodeon on how they basically dug Tuff Puppy its own grave. Penguins, and Kung Fu Panda were amazing at scoring viewers last year too. I don’t even watch Nickelodeon on the weekdays because all they air is FOP, Spongbob, and Drake and Josh. Then on Sundays they throw in random programming out of no where. Nickelodeon’s schedule isn’t consistent.

    Lets not forget how drunk the Nickelodeon exxecutives must have been when they renewed Supah Ninjas, LOL.

  • ToXiX

    Tuff puppy is a great show.

    I am angry reading these comments about how bad its being treated.

  • Twist Of Fate

    Here is just something I find really funny. An unpromoted Kung Fu Panda scored 2.6 million viewers, while Marvin Marvin ( #2 promoted show behind SB ) scored 2.2 million viewers. That’s just an example of how Nick’s scheduling is right now. And I’d be willing to bet $$ that Tuff Puppy is gonna beat Marvin.

    Tuff Puppy had brought an era of laughs to Nick I haven’t seen since Avatar finished production. How do you go from Kitty Katswell ( who has a disturbingly large male fanbase ), to Marvin Marvin.

  • Twist Of Fate

    Top 5 things wrong with Nick :

    1. SpongeBob is on 10 times every weekday, and even has a 3 Hr. Morning Block
    2. Nicktoons have lost their prestige due lack of promotion & Airtime
    3. There has been a SEVERE lack of Non Dan S. 1 Hr Specials
    4. FOP, Victorious, iCarly, & SpongeBob have HUGE gaps between eps.
    5. Supah Ninjas, Power Rangers, Fanboy, and Fred are Nick shows

  • The90sAreAllThat

    I think the concept of Supah Ninjas could work, but I’ll agree that the last two seasons of Power Rangers were horrible.

    But if Supah Ninjas can be marketed better and Megaforce can just “be” better, I think these two shows could find success if paired together.

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