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TV Ratings Monday: 'The Voice' Down, '2 Broke Girls', 'How I Met Your Mother', '90210' & 'Hawaii Five-0' Rise, 'Gossip Girl' Hits Season High, 'American Country Awards' Down

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December 11th, 2012

Scoreboard CBS NBC UNI FOX ABC CW
Adults 18-49: Rating/Share 3.3/8 2.5/6 1.5/4 1.4/4 1.4/3 0.5/1
Adults 18-34: Rating/Share 2.4/7 1.9/5 1.4/4 1.1/3 1.0/3 0.7/2
Total Viewers (million) 10.578 8.367 3.705 5.118 5.600 1.091

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Last night’s Monday Night Football game (Patriots/Texans) was simulcast on the CBS affiliate in Houston and the ABC affiliate in Boston. As a result, the CBS and ABC numbers may be inflated  and subject to more than typical adjustments in the finals.

CBS was number one with adults 18-49, and with total viewers.

On CBS, How I Met Your Mother earned a 3.3 adults 18-49 rating up 6% from last week's 3.1. 2 Broke Girls scored a 4.0, up 14% from last week's 3.5 among adults 18-49. A second new episode of 2 Broke Girls garnered a 3.9 versus Mike & Molly’s 3.1 last week in the time period. Hawaii Five-O notched a season-high 2.7 up 17% from last week's  2.3 adults 18-49 rating. Take these numbers with a football-sized grain of salt.

On NBC, a one hour episode of The Voice earned a 3.8, down 3% from last week's 3.9 adults 18-49 rating. The premiere of game show Take It All garnered a 2.2 adults 18-49 rating up 47% from a 1.5 for the debut of last year’s Who’s Still Standing on December 19, 2011 About 14% of you were dead on in your predictions.  Michael Buble: Home for the Holidays special earned a 1.4 adults 18-49 rating down 48% from a 2.7 adults 18-49 rating for last week’s Blake Shelton special.

On ABC, Extreme Makeover: Home Edition earned a 1.3 adults 18-49 rating at 8PM, up 44% from last week’s 0.9.and a 1.5 at 9PM, up 36% from last week's 1.1. However, these numbers should be taken with a grain of salt due to football preemptions.

On FOX, the American Country Awards scored a 1.4 adults 18-49 rating, down 30% from last year’s 2.0.

On the CW, 90210  earned a 0.6. up 20% from last week's 0.5 adults 18-49 rating. Gossip Girl garnered a  season-high 0.5, up 66% from last week's 0.3 adults 18-49 rating.

Broadcast primetime ratings for Monday, December 10, 2012:

Net Show 18-49 Rtg/Shr Viewers (millions)
NBC The Voice 3.8/10 12.15
CBS How I Met Your Mother 3.3/9 9.05
FOX American Country Awards (8-10PM) 1.4/4 5.12
ABC Extreme Makeover: Home Edition 1.3/3 5.17
CW 90210 0.6/2 1.16
CBS The Big Bang Theory - R 3.3/8 10.38
CBS 2 Broke Girls 4.0/10 11.78
NBC Take It All 2.2/5 7.20
ABC Extreme Makeover: Home Edition 1.5/4 5.704
CW Gossip Girl 0.5/1 1.026
CBS 2 Broke Girls 3.9/9 11.484
CBS Hawaii Five -0 2.7/7 10.383
NBC Michael Buble: Home for the Holidays 1.4/4 5.752
ABC Castle - R 1.3/3 5.928

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Via NBC Press Note:

In Late-Night Metered Markets Monday night:
>
> * In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.
>
> * In the 25 markets with Local People Meters, adult 18-49 results were: > "> The Tonight Show with Jay Leno,> "> 0.8/4; "Late Show," 0.6/3; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3.
>
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • AJ

    @r0ckmypants

    Agree completely with your opinion. I agree that the future does look iffy for 90210, but I have hope that it can stick around for a little bit longer. I mean, there are so many things that could happen between now and May to turn things around.

  • Marge

    @Ateofi

    It’s been stated from the very beginning of the show on the production costs, yes good on em for the tax benefit, etc but it’s still in dire need of better ratings. Moving it may help next season unless it goes to Fridays or Sundays.

    NBC. boy. Take it all needs to take it back.

  • Joseph A

    1st great numbers for CBS , hopefully when they bring in Rules of Engagement it will not cause the numbers to slide.

    As for the other Networks the only one worth mentioning would be NBC , and THE VOICE. Nice numbers and they have the best reality show singer of the season Cassadee Pope. Good to see her numbers tearing up iTunes. She has a nice chance to breakout after the show.

  • AA

    Awesome for GG. Everyone wants to see the final episode.

  • Hubert R. Wentland

    What I don’t understand about 2 Broke Girls is:
    1) the girls say theyre gonna need $250 000 to open the cupcake shop.
    2) the girls get $20 000.
    3) the girls open the shop anyway even despite being $230 000 far from their goal.

    Anyways, I’m glad the cupcake store isn’t the mother of HIMYM and we don’t have to wait until the very last shot of the series to resolve the main plot.

    I also don’t see how could 2BG actually drop in halves, I was sure the show will grow every 15 minutes. Remember the season premiere? I believe the 15 minutes breakdowns were 3.5/3.9

  • Joseph

    Can’t wait to see the cable numbers.

    ESPN’s “NFL Monday Night Football” may have set a record for the most-watched cable TV show ever, even with the over-the-air simulcasts in Boston and Houston.

  • Ateofi

    Marge, every show at 10 pm is in dire need of better ratings (except “revolution” and csi). The whole slot has collapsed. Majority of show have ratings around 2.0 or lower and they are not rebounding like h50. “Elementary” dropped to 2.1 last thursday.

  • CenterGravity

    I’m hoping Five-O stays above a 2.5 in the Finals.

  • Brandy

    AJ,also, as another poster said contracts are Likley up at the end of season six and if the cast resigned for season seven /beyond,they’d Likley want more money which would raise production costs.
    AnnaLynne said something about wanting off in season three .Im a fan of the show too and hope I don’t come across as a hater but I doubt 90210 will hit 0.7 again,it’s been quite a while and shows tend to drop in Jan and spring.
    That said, I do think it’ll be back next season whether final or no and I think it has a shot at a full season if it keeps 0.5-0.6 and over a million viewers most of the rest of the season. .Its rumoredv that Mark Pedowitz has been told to clean house come spring so that might not good if it’s true.

  • JJ

    CBS should just air repeats of Big Bang every night! Always helps the entire lineup.

  • Alan

    Great for The CW shows and 2 Broke Girls!

  • TimsDale4ever

    Thank you Seth — I have been thinking the same thing for months. How many country award shows do they have a year? Can you spell overkill?

  • mindilee

    Is something wrong that all the comments aren’t popping in unless you post?

  • SarahL

    I watched both episodes of 2 Broke Girls. I only laughed out loud a couple times, but really enjoyed the show a lot. I will be watching regularly from now on.

  • Mike

    I am not surprised CBS is pushing to get paid for total viewers and dvr numbers, if these are the best numbers they can get against ZERO competiton.
    At least they have stopped calling H50 a cash cow, LOL. In the last articles from CBS all they talk about is the huge money they r getting from NCIS, CSI and CSI Miami. No word about H50, they know is a sinking ship :)

  • CenterGravity

    Why do shows on The CW attract about 3% of the viewers of broadcast TV in Primetime but account for about 80% of the posts on this forum?

  • Alan

    CBS should move 2 Broke Girls to Thursdays right before TBBT, they make a good team.

  • bluejays

    @Marge,

    I didn’t say that you were either, plenty are though.

    Also, the costs for HFO are actually pretty low compared to similar shows. CBS explicitly stated how much it cost per ep last year and the numbers were way lower than some similar shows. The cast costs are low. They get big tax breaks for filming in Hawaii too. The pilot ep was costly but the average cost per ep is pretty low.

    CBS also released a profit statement and it showed that CBS profits rose and it had breakdowns of some of the reasons why – two of which were HFO and NCISLA as they were such profitable franchises for them.

    However I don’t see it lasting years like NCIS – I don’t see that for any ten pm shows anymore, the numbers are just too weak across the board (except maybe Blue Bloods because as used to be said around these here parts ‘nobody cancels Tom Selleck’).

  • ateofi

    Mike, aren’t you a bit bias? Do you really think that other networks would do much better if for example CBS had only reruns and ABC had new shows?
    As for CBS shows – yes undoubtedly NCIS and CSI are giants – these are old shows in 10-12 season, so the numbers they pull are amazing. As for H50 it’s not a sinking ship – surely the ratings are not like last season, but even without this week – H50 is currently CBS second rated show (after CSI) at 10 pm and it’s aired on the most competitive night. It is performing better than all new shows from any network at 10 pm. CBS is definitely profiting a lot from this series.

  • Mon

    @Hubert
    That $250,000 might include keeping the business running, from hiring employees to getting machineries/big equipment to make cupcakes, rents, furniture, advertisements, etc. The $20,000 they got last week will only cover the rent for maybe a few months and a few hundred cupcakes done in their apartment oven. They are still broke until they keep the business running smoothly which might take years. That’s what I love about the show. It gives us something to believe in that the girls are making progress and not just winning a lottery in the final season.

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