Univision is the Number 1 Network Pick on Friday Night among Adults 18-49 and Adults 18-34

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via press release:

Univision is the #1 Network Pick on Friday Night among Adults 18-49 and Adults 18-34

2012-2013 Season to Date Versus Prior Season, Univision Has Increased, While ABC, CBS, and FOX Have Decreased Among Adults 18-49

On Sunday Night, Special Coverage Celebrating the Life of Jenni Rivera Makes Univision #3 Among Adults 18-34

Univision Broadcast Prime Highlights – Week of December 3, 2012 to December 9, 2012

  • · Univision was the #4 network during primetime last week among Adults 18-34 and Adults 18-49, beating ABC in both demographics; #5 among Total Viewers 2+.

 

  • · Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night last week among Adults 18-34. Univision also out-delivered one or more of the English-language broadcast networks on six out of seven nights among Adults 18-49.

 

  • · Season-to-date, Univision is out-pacing its prior season performance among Adults 18-49 by +1% while ABC (-8%), CBS (-17%), and FOX (-27%) all post declines. Univision also posted season over season growth among Total Viewers 2+ (+5%).

 

  • · On Monday night, Univision ranked as the #3 network among Adults 18-34 and Adults 18-49, out-delivering FOX and ABC in both demographics. Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • · On Tuesday night, Univision remained #3 among Adults 18-34 and Adults 18-49, out-delivering ABC and FOX for the second consecutive night. Univision also out-delivered FOX among Total Viewers 2+ to finish the night as the #4 network. Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • · On Wednesday night, Univision ranked as the #3 network among Adults 18-34 and #4 among Adults 18-49. Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

 

  • · On Thursday night, Univision ranked #4 among Adults 18-34, Adults 18-49, and Total Viewers 2+, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-34 and Adults 18-49.

 

  • · On Friday night, Univision rose to the #1 network rank among Adults 18-49 and Adults 18-34. Univision also out-delivered FOX among Total Viewers 2+, ranking as the #4 network. Univision’s entire primetime lineup ranked among the top 3 programs for the night among Adults 18-34 with “Amores Verdaderos” (True Love) ranked #1. Among Adults 18-49, Univision’s entire primetime lineup ranked among the top 10 programs.

 

  • · Airing “Sabado Gigante” (Giant Saturday), Univision finished the night as the #3 network among Adults 18-34 and Adults 18-49. “Sabado Gigante,” featuring a guest appearance by K-pop superstar PSY, experienced week to week gains among Total Viewers 2+ (2.5 Million, +12%), Adults 18-49 (1.0 Million, +5%), and Adults 18-34 (421,000, +5%). “Sabado Gigante” also ranked among the top 10 programs with Total Viewers 2+, Adults 18-49, and Adults 18-34.

 

  • · On Sunday night, Univision ranked as the #3 network among Adults 18-34 and #5 among Adults 18-49. All programming featured coverage celebrating the life of superstar Jenni Rivera.

ü At 7 p.m. Unvision aired “Aqui y Ahora” (Here and Now), which attracted 2.7 Million Total Viewers 2+, 1.3 Million Adults 18-49, and 563,000 Adults 18-34. It was the highest-rated telecast in the current 2012/2013 season.

ü At 8 p.m. Univision aired special coverage of the Jenni Rivera tragedy, with its tribute “Cobertura es Jenni Rivera”, which attracted 3.4 Million Total Viewers 2+, 1.6 Million Adults 18-49, and 796,000 Adults 18-34.

ü At 9:29 p.m., Univision continued its special coverage with “Sal y Pimienta,” (Salt and Pepper), with 4.2 Million Total Viewers 2+, 2.2 Million Adults 18-49, and 1.1 Million Adults 18-34 tuning in as they remembered the star. It was the highest rated telecast since the program’s debut (9/19/2010).

 

  • · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #4 network for the hour (M-F) among Adults 18-34 and Adults 18-49. “Por Ella Soy Eva” attracted 4.3 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #1 network among Adults 18-34 and #3 among Adults 18-49 for the hour (M-F). “Amores Verdaderos” attracted 4.7 Million Total Viewers 2+, 2.4 Million Adults 18-49, and 1.2 Million Adults 18-34.

 

  • · Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34 and #4 among Adults 18-49. “Amor Bravio” attracted 3.8 Million Total Viewers 2+, 2.0 Million Adults 18-49, and 948,000 Adults 18-34.

 

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