TV Ratings Tuesday: 'The Voice' Flat', 'NCIS' Down, 'Parenthood' Matches High, 'Take It All' Grows

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December 12th, 2012

Adults 18-49: Rating/Share 2.6/7 2.3/6 1.6/4 1.5/4 1.3/4 0.5/1
Adults 18-34: Rating/Share 2.0/7 1.3/4 1.4/4 1.5/5 0.9/3 0.5/1
Total Viewers (million) 8.123 14.252 3.827 3.390 4.103 1.250

NBC was the number one network in adults 18-49 while CBS was on top with total viewers.

On NBC, The Voice earned a 3.5 adults 18-49 rating, even with last week. Take It All garnered a 2.3 adults 18-49 rating up 5% from a 2.2 for last night’s premiere. Parenthood notched a 2.0, up 11% from last week's 1.8 among adults 18-49.

On CBS, NCIS earned a 2.8 among adults 18-49, down 22% from a 3.6 on November 27. NCIS: Los Angeles scored a 2.6 adults 18-49 rating down from November 27’s  2.9. Vegas garnered a 1.5 adults 18-49 rating down 6% from a 1.6 on November 27.

On ABC, Santa Claus Is Comin’ To Town notched a 1.7 down 23% from a 2.2 on Thursday, December 1, 2011.  Happy Endings scored a 1.3 adults 18-49 rating, even with last week. Don't Trust the B in Apt. 23 garnered a 1.0 adults 18-49 rating, down 17% from last week's 1.2. Private Practice earned a 1.2 adults 18-49 rating, matching last week’s performance.

On FOX, Raising Hope earned a 1.7 up 21% from last week's 1.4 adults 18-49 rating. New Girl garnered a  2.0 among adults 18-49, even with last week. The Mindy Project notched a 1.4, up 8% from last week's 1.3 adults 18-49 rating.

On the CW, Hart of Dixie scored a 0.6, up 20% from last week's 0.5 adults 18-49. Muppets Christmas earned a 0.4 adults 18-49 rating, down 56% from a 0.9 on Wednesday, November 30, 2011.

Broadcast primetime ratings for December 11, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC The Voice 3.5/10 11.31
CBS NCIS 2.8/8 17.51
ABC Santa Claus is Comin' to Town - R 1.7/5 5.64
FOX Raising Hope 1.7/5 4.03
CW Hart of Dixie 0.6/2 1.42
8:30 FOX Ben and Kate - R 0.8/2 2.27
9:00 CBS NCIS: Los Angeles 2.6/7 14.97
NBC Take It All 2.3/6 7.35
FOX New Girl 2.0/5 4.24
ABC Happy Endings 1.3/3 3.28
CW A Muppets Christmas - R 0.4/1 1.08
9:30 FOX The Mindy Project 1.4/4 3.03
ABC Don't Trust the B -- 1.0/3 2.51
10:00 NBC Parenthood 2.0/6 5.71
CBS Vegas 1.5/4 10.28
ABC Private Practice 1.2/3 3.77


via press note:

In Late-Night Metered Markets Tuesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
> Letterman," 2.7/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy
> Kimmel Live," 1.5/4.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3;
> "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in
> metered-market households) tied CBS's "Late Late Show with Craig
> Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late
> Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Vcoolwater


    We don’t know if that is true. CW looks at online viewing, international markets, etc.

    We won’t know until the spring which show is in a better state. As of right now Hart of Dixie is the winner. But with CW who knows. It not like CW really cares about the show. They don’t really advertise it that much.

  • Holly


    Several things.

    First, the rates listed in Ad Age aren’t hard and fast rates since networks/advertisers are generally reticent to give specific information and most ads are sold across the network or in bundles rather than just for a specific show.

    Second, ads are sold based on views (by persons in the given demo). That means if a show underperforms based on expectations the network has to give “make-goods,” i.e. give the advertiser more ad time to make up the difference. The network doesn’t get to keep the extra money.

    Third, while the breakdown within the 18-49 demo can matter (e.g. if the advertiser values viewers 18-34 more), I’ve seen no real evidence that “skew” matters. The network may not get paid for older viewers, but they aren’t penalized for them either.

  • Nancy

    A little bump for Mindy Go Mindy Go!

  • CBSviewer

    Everyone is saying “NCIS is dying” it’s WRONG:

    1) NCIS is still TV’s #1 Show on its tenth season. Plus it’s airing on Tuesday at 8/7c vs. The Voice.

    2) Everyone is comparing it with CSI but there is no reasons to compare with it. CSI premiered in 2000 and it was a real Revolution for TV. TV had changed ! In 2000 there was no lot of procedurals like today, people were watching CSI because it was so new to have that kind of Show. The producers of CSI understood it and that’s why the spinoff series were created.

    3) The NCIS: Los Angeles spinoff will help the two others. Look at CSI when Miami premiered in 2002 the viewership of the original series went from 23 million to 26 million (viewership for Miami was around 17 million). When New York premiered in 2004, Miami won 2 million viewers (19 million) and the original was around 26.5 million. This theory was verified in 2009 when NCIS: Los Angeles premiered because the original won 3 million viewers and became TV’s #1 Drama.

    4) Maybe CBS should consider moving NCIS: Los Angeles to Thursday at 10/9c and premiere two new dramas on Tuesday (at 9/8c and 10/9c) and one more on Friday at 8/7c.

  • Steph

    I can’t wait until NCIS stops taking these one week/ two week breaks. It hurts the ratings. Hopefully when The Voice goes bye bye the ratings will rise again.

  • Tony ^_^

    “New Girl”!!!! :o >_<

    FOX needs to re-think their line-up. Maybe move "Glee" back to Tuesday, "Goodwin Games" afterwards, then "The Mindy Project".

    Then on Thursday have "American Idol", followed by "New Girl" and "Raising Hope".

    It's not going to happen but FOX needs to start taking risks to improve their ratings…

  • rob60990

    Haha at Happy Endings. Still no improvement despite not airing against Go On. Lead in dependent failure. :D

  • Steph


    I agree. The Voice gained a lot of momentum this season and I think it took some viewers. And NCIS is one of the most DVRd shows out there. It gains a couple million viewers with those ratings factored in. I know those ratings don’t really matter, but they should start counting for something because it’s becoming more and more common.

  • Julie

    used to be a big ncis fan but found recent eposodes boring. the love triangle of old men/woman last night is not my cup of tea.
    never liked ncisla.

  • Ateofi

    Finally someone agrees with me. Thanks you :)

  • Leondre

    Top 10 searches for tv shows worldwide on Google for 2012
    1.Big Brother Brasil 2012
    2.Avendida Brasil
    3.Here Comes Honey Boo Boo
    4.The Voice
    5.American Idol
    6.Game of Thrones
    9.Cheias de Charme

  • Liam

    I think NBC should let Parenthood finish out its 15 episode season 4 and give them a 22 episode season 5. The show really deserves a full season next year. The ratings have been very constant all season long. Hopefully they can return higher in January 2013.

  • Jimmy James

    BREAKING: All shows eventually are cancelled. Who cares?

  • sally

    i watch NCIS and NCIS LA, i hate comedies,game and Singing shows and realty shows. i watch CBS dramas and cable shows

  • cass rowland

    well the private practice ratings no longers matter to abc because it is the final season and body of proof will replace it shortly so lets hope that body of proof peforms just as good as the rest of the abc 10:00 primetime drams because if not abc will be very dissapointed

  • JP

    I’m really going to (inevitably) miss my favorite comedy, Apt 23. :(

  • Tracee

    “Firstly evidence shows that most new shows struggle and that older shows generally do better.”

    Well, not sure if that’s true. As in the case of Hawaii 5-0, it did better and now it’s in it’s third season and is struggling mightily. POI on the other hand is doing pretty well high 2s and low 3s and still retaining its viewers from last year.

    “Secondly if ratings are dropping year on year (which they are) you can’t expect a new show to get the numbers a show might have got five years ago. You’re not going to see new dramas getting high three’s and fours anymore. A hit is relative. A ten pm show on ABC that can pull a 2.4 would be a hit for them. See?”

    I do agree that you won’t see 4s for dramas anymore.

  • Travis

    Why do so many people seem to root for Happy Endings to get cancelled? It’s one of the best ensemble comedies on television and consistently makes me laugh with their irreverent, smart, and witty humor. I’m hoping for a 4th season but I’m not counting on it. I just think it’s sad that people wish for the failure of shows they’ve probably never even seen. Get a life.

  • Jamie

    I’m confused, haven’t people been saying since late November that holiday season makes shows go down a bit? Or did I read something wrong? Are these drops really something to be concerned about or is it just the time of year? (I’m genuinely asking btw cause I’m confused now).

  • POIFanatic

    Parenthood. Wow. And I don’t even watch the show.

    I bet whatever New Girl got, its all in the 18-34 range. Still good enough. But can’t believe this is the same FOX that smashed everything in its way with House and Prison Break.

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