Oxygen's Supermodel Competition Series 'The Face' to Premiere Tuesday, February 12
via press release:
NEW YORK – December 13, 2012 – The battle to find the next supermodel is on as Oxygen Media premieres its highly anticipated new competition show “The Face,” on Tuesday, February 12 at 9 PM ET/PT. Produced by Shine America, the seven-episode series is hosted by world renowned photographer and personality Nigel Barker, and features worldwide icon Naomi Campbell, bombshell sensation Karolina Kurkova and fashion ‘It’ girl Coco Rocha as supermodel coaches who go beyond the glamour to compete head to head to find the newest face of ULTA Beauty. The aspiring models have the opportunity to make a life-changing transformation through unprecedented access to real clients and national brands including W magazine, and iconic mentorships from industry veterans such as legendary photographer Patrick Demarchelier along with celebrities like New York Knicks basketball star Amare Stoudemire and talk show host Wendy Williams. The battle begins even before the show premieres as 24 hopefuls from around the world fight for the 12 coveted spots in the competition and a chance to be mentored by the biggest and most influential names in the industry on “THE FACE: The Fight to Make The Final 12.” This one-hour can’t miss kick-off special, airing Tuesday, February 5 at 9 PM ET/PT, will give viewers an exclusive peek at what it takes to win the prized opportunity that every model hopes for – a contract to be the face of a national brand. For more information, visit http://theface.oxygen.com and follow us on Twitter at http://www.twitter.com/OxygenPR.
The stakes are high as the aspiring models stand to gain unparalleled experience and valuable skills in pursuit to become “The Face.” Proving they can survive in the competitive and cutthroat world of fashion, the hopefuls compete in an array of real-life challenges depicting the highly sought-after career of a successful supermodel. From photo shoots and runway shows to commercials for national brands, the top 12 young women selected for Team Naomi, Team Karolina and Team Coco battle it out each week in two different challenges, a Test Shoot and Campaign, assessing their fundamental skills and versatility as a model. Brand representatives from each challenge along with special guest judges will choose the winning team, leaving each supermodel coach from the bottom two teams to nominate a member of their team for elimination and the winning coach to decide who will be sent home. In the end, only one will win the ultimate grand prize of becoming a spokesperson and brand ambassador for the ULTA Beauty Fall and Holiday 2013 national ad campaigns.
“THE FACE: The Fight to Make The Final 12” Kick-off Special
Airing Tuesday, February 5 at 9 PM ET/PT
After thousands auditioned for a coveted spot, only 24 hopefuls descend upon New York inspired to compete after watching Naomi, Karolina and Coco strut the catwalk in Zac Posen’s Spring Runway Show at New York Fashion Week. Tempers rise and drama begins to flare in this one hour special as the supermodel coaches battle it out to choose their teams based on the aspiring models’ runway walk and performance in a photo shoot without make-up. Staking their claim on favorites, each picks up a team of four lucky young women to take under their wing and move on in the competition. With prized mentorships and life changing opportunities, who will fold under pressure or rise through the ranks to compete in the top 12 spots?
“THE FACE” Premiere Episode
Airing Tuesday, February 12 at 9 PM ET/PT
After being snagged for one of the three supermodel coaches teams, the 12 hopefuls move into the ultra-posh loft and compete in their first Test Shoot led by Naomi called “Who Wore It Better.” With the challenge centered on creativity and knowledge, emotions run high as the eager young women strive to impress by putting together their best look while showcasing the same item of clothing as another contestant. The drama continues to unfold as the teams compete in a Campaign challenge requiring them to interpret the frames of a storyboard for high-end fashion publication, W magazine, at a shoot on the docks overlooking New York City with legendary photographer Patrick Demarchelier.
Fans of “The Face” can access exclusive content and join the conversation on the show’s social accounts, including Facebook, Twitter, Tumblr, Google+ and Pinterest. Fans may tweet or read about the series using #TheFace hashtag on Twitter. The supermodel coaches and host can also be followed via Twitter using @NaomiCampbell, @KarolinaKurkova, @CocoRocha and @NigelBarker.
“The Face” is produced by Shine America with Elisabeth Murdoch, Eden Gaha, Paul Franklin, Andrew Frank and Naomi Campbell serving as executive producers.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360? division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit http://www.shineamerica.com for further information.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” Oxygen is rewriting the rulebook for women’s media by changing how the world sees entertainment from a young woman’s point of view. Through a vast array of unconventional and original content, including “The Glee Project,” “Best Ink,” “I’m Having Their Baby” and “Bad Girls Club,” the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. “The Glee Project” is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including http://www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at http://www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.