ABC's 'Scandal' Hits All-Time Highs for the Second Straight Week

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

ABC earned second place on Thursday in viewers and young adults, matching its top Thursday since October with regular programming on the night – since 10/18/12 and 10/4/12, respectively.


Note: ABC’s lineup was preempted in Philadelphia for local NFL coverage.


Soaring over its lead-in at 9pm (+158%), ABC’s winter finale of Grey’s Anatomy won its hour and finished as Thursday’s #1 drama for its 9th consecutive telecast this season in Adults 18-49. During the 9’clock hour among young adults, Grey’s outdelivered CBS’ Person of Interest by 3%, Fox’s Glee by 55% and NBC’s Take It All by 158%. In addition, the ABC drama continued to dominate its hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).


  • · Grey’s was up week to week among Adults 18-49 (+3%).


Marking its best-ever young adult lead-in retention out of an original Grey’s (87%) in its winter finale, ABC’s Scandal defeated CBS’ Elementary for the 2nd straight week Adults 18-49 (+17%) to qualify as the #1 series in the 10 o’clock hour for the 3rd straight week. Additionally, Scandal continued to lead by double to triple-digit margins over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), taking first place in the hour for its 5th straight broadcast with W18-49 and W25-54.


  • · Growing for its 3rd straight telecast in viewers (+5%) and young adults (+8%), Scandal achieved all-time highs for the 2nd week running in Total Viewers and across all key Adult demos (AD18-34/AD18-49/AD25-54).


blog comments powered by Disqus