NBC Ties For 7th Place Among Broadcast & Cable Networks With Adults 18-49 On Thursday

Categories: 1-Featured,Broadcast TV

Written By

December 14th, 2012

There are down nights, and there are down nights, but last night's all new NBC line up finished tied for 7th among all broadcast and cable networks among adults 18-49, so with apologies to The Shirelles..

Mama said there'll be ratings days like this,
There'll be ratings days like this Mama said


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Click here for the show by show final ratings from Thursday night.

 
  • Lane

    Why does this site emphasize when NBC does bad but not any other(of the BIG) networks?

  • Martin

    With the vampire diaries adjusted up, wouldn’t that mean that with rounding nbc and the cw tied for the night.

  • SarahL

    NBC is still mess. That won’t change as long as it hangs onto its low rated programming.

  • SarahL

    @Lane

    Maybe Bill and Robert have an irrational grudge against NBC? RME.

  • Lane

    @SarahL I guess so. ABC has a TERRIBLE tuesday timeslot along with Fox. But NBC’s thursday lineup is what this site like to make fun of rather than any other network. I mean ABC’s tuesday was 1.3 very close to a 1.0.

  • Oliver

    @SarahL

    NBC is still mess. That won’t change as long as it hangs onto its low rated programming.

    I think you have that backwards: NBC is a mess until they launch higher-rated programming.

    This site has proven that networks cancel their lowest-rated shows every single season. As soon as NBC launches shows that get higher ratings, then they can cancel their low-rated shows, not before.

  • jit

    What’s your point? Wondering why this is never done for Fox on Monday and Tuesday when even the CW beats them?
    Phony stupid argument against NBC.

  • Christian

    @jit – Huh? The CW is way behind Fox on Mondays and Tuesdays…

  • joel

    I havn’t wasted a minute on UAN this season. It had plenty of chances last year and utterly sucks.

  • Oliver

    @jt
    1.0 in 18-49 is an unusually low average for a broadcast network with an original lineup. ABC/Fox at their worst have hit 1.3.

    The real problem with the comparison is that it wasn’t NBC’s usual lineup, as NBC had moved into holiday mode a week earlier than the other networks, likely as a result of them launching most of their shows earlier than the other networks.

  • Honey Badger

    WOW, what has happened to NBC.
    NBC Ties For 7th Place Among Broadcast & Cable Networks With Adults 18-49 On Thursday Categories: 1-Featured,Broadcast TV

    NBC now relies on Sunday Night NFL Football, and The Voice. Otherwise the rest of the shows have terrible ratings.

    This cannot continue.
    What does NBC do now?

  • Honey Badger

    Clearly what NBC has been doing for the last few years is not working. Something out of the ordinary has to happen to change things up.
    NBC needs to think out of the box.

    What would you do if you ran NBC?

    Oliver
    Posted December 14, 2012 at 4:07 PM
    @SarahL

    NBC is still mess. That won’t change as long as it hangs onto its low rated programming.

    I think you have that backwards: NBC is a mess until they launch higher-rated programming.

    This site has proven that networks cancel their lowest-rated shows every single season. As soon as NBC launches shows that get higher ratings, then they can cancel their low-rated shows, not before

  • Oliver

    I would do two things.

    First, figure out the network’s brand and who exactly the network is targeting. NBC has no idea what audience they are trying to appeal to. I know roughly who ABC, CBS, The CW and Fox are targeting, I have no idea who NBC’s is programming for.

    I would overhaul the development process to develop better shows (something is wrong given the crap they churn out season after season), overhaul marketing (1600 Penn’s promos are just horrific, yet THR reports the show is actually good, so something is wrong) and schedule better and more aggressively (NBC have improved, but their scheduling used to be terrible and is a major reason for their Thursday woes).

    The major problem with NBC is that they had season after season where they failed to launch successful new shows. That’s the reason low-rated shows are still around. NBC’s problems aren’t caused by Community or Parks and Recreation, they’re caused by the spectacular failures of shows like Perfect Couples, The Event and The Playboy Club. If those shows had hit then the low-rated shows would be gone.

  • Lance

    Wasn’t there an interview with Steve Berke recently where he said that NBC’s first priority this season was to sure up the first half of the week (using SNF to heavily advertise Monday and Tuesdays and make sure The Voice’s fall launch would be a success) before they tackled Wednesday and Thursday. In fact, I’m almost certain he said they are well aware Thursdays are a major problem spot but they left it pretty much in tact because they thought they were in a better situation to make inroads on those other nights plus with it being the last seasons of “The Office” and “30 Rock”, they could start fresh with Thursdays next season. To me, that kind of strategy makes more sense. After all, after the fallout of the Leno disaster (and finally ditching Zucker), you have to build it up again night by night, not all at once.

  • Networkman

    @Oliver, I was really looking forward to watching 1600 Penn but I must admit that the promos have been absolutely horrible. And I’m starting to worry that the show may not be what I was anticipating to watch.

    I agree that NBC must establish an identity. The network had to reinvent itself in the early 80′s as well. They picked up youth oriented programs such as the A-Team, Knight Rider, Miami Vice and Hunter. And then family comedies such as Cosby Show and Family Ties really put NBC back on top. It was a network that appeared to be more hip and daring. The single cam work place sitcoms have really alienated the viewers. It really is time to get rid of those shows and create a new look for the network. Law & Order:SVU is associated with the NBC of the past decade. It may be time to put an end to that as well. I would center its identity around Grimm, Revolution and Hannibal. Those shows should be apart of the future of NBC. More diversity is needed and appealing to a larger population.

  • chris

    What a Pathetic excuse of a PR!!!

    The Vampire Diaries 1.3 beatthe whole lineup of NBC.

    Also The CW beat NBC in Adults 18-34. Not to mention since TVD adjusted up in the finals technically their ratings combined for BATB/VD are rounded up to 1.0…. However, fair is fair and NBC slightly and I mean by the fracture of a hairline did beat CW but maybe another time. Glad to see TVD #3 in timeslot. I really wish CW could get a decent lineup and try to build a healthy sized audience. I’m tired of these low ratings from gossip girl, 90210, and a lot of the other shows. It would be nice to see the network average atleast a 1.0 and 3 million viewers or more on a nightly basis. I say that WB/CBS give Mentalist to CW next season and place it on fridays as a lead in to the pathetic (ratings wise) Nikita if it is renewed for syndication purposes.

  • Doug

    NBC is turning things around, but Thursdays are still a huge black mark for them. A shame, considering their historical dominance on the night. The equivalent would be CBS turning in a performance like this on Monday, which they’ve dominated/come close to first forever (excepting football).

  • jason

    Surprised to see USA not up here with “Burn notice” on last night…

  • Joseph A

    Its going to take several years as NBC launches new shows, and hopefully finds 1 or 2 each season that can last a few years ,
    But that means that for the next few years numbers are going to be pretty bad on some nights ,

  • Nick

    NBC has already solved its Mon & Tues nights, now it needs to focus on the rest of the week. Here’s a my thoughts-

    1) Move the successful shows in the early part of the week to the later. Move Revolution & Parenthood to Wednesdays, move The New Normal to Thursdays, and move Law & Order: SVU to the Thu@10 slot.
    2) Revolution-ize (get it ;) )Weds. Make it family drama night. No more Dick Wolf, no more multicams. Use Revolution & Parenthood to lead in to a new drama.
    3) Rejuvenate Thursdays. Have Parks & Recreation and The New Normal combat the CBS superblock. While that won’t get stellar ratings, it’ll do OK. Put the new Michael J Fox comedy at 9, leading into another new comedy. This will do fantastic. SVU will pick up at 10.
    4) Utilize Grimm!!!! Move Dateline to 8 pm, it’ll be helped by being away from 20/20. Launch a new drama after it.

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