Soap Opera Ratings: 'The Young & the Restless' Hits a New Low Among Women 18-49 Viewers

Categories: '

Written By

December 14th, 2012


via Soap Opera Network:


December 3 – December 7, 2012

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 4,179,000 (-197,000/-425,000)
2. B&B 3,062,000 (-218,000/-53,000)
3. GH 2,538,000 (-213,000/+277,000)
4. DAYS 2,279,000 (-58,000/-129,000)

1. Y&R 3.2/11 (-.1/-.2)
2. B&B 2.3/8 (-.2/same)
3. GH 1.9/6 (-.1/+.2)
4. DAYS 1.7/6 (-.1/-.1)


Women 18-49 Viewers
1. Y&R 712,000 (-50,000/-44,000) <—– new low *
2. GH 609,000 (-32,000/-1,000)
3. B&B 546,000 (-75,000/+12,000)
4. DAYS 504,000 (-80,000/-28,000)

*Previous low: 734,000 (September 17-21, 2012)

Women 18-49 Rating
1. Y&R 1.1/7 (-.1/-.1) <—– ties low
2. GH 1.0/6 (same/same)
3. B&B 0.9/5 (-./1+.1)
4. DAYS 0.8/5 (-.1/same)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • James

    GH still number #1 in W18-34 rating and Viewers though.

  • Rich

    Big drop for them all…….what would have been the reason ? Were people out Christmas shopping or something?

  • ragincajun

    Y&R needs to stop with the Nick and Avery cooking show. BORING!!!!!!!!!

  • Bart

    Wow – that’s not good for “Y & R”, which is really shaping up in terms of character-driven story – liking what the new regime is doing!!

  • Mark

    It’s not Nick and Avery who are boring – it’s the way they are building their romance – Jessica Collins is the most beautiful woman on Y&R and certainly Josh Morrow still is as handsome and appealing as ever – they should be off on some wild adventure – instead of trapped at that pretty – but – boring apartment of Avery’s.

    Back before budget cuts – it was romantic adventure stories that caused couples to unite. For example, the “Left Handed Boy” story on GH – now – all they can afford is food for Avery to cook – these cuts are KILLING the writer’s ability to launch couples and exciting stories, which only adds to less viewers watching- then – more cuts.

    Now that Avery’s history is being explored, I’m hoping for some DRAMA !!

  • moshane58

    It seems neilsen thinks because each box holder misses a show then a 1000 other does.I don’t see faithful soap fans at that large amount misses there soaps.Wanna see all them succeed.We don’t want anymore to go away.

  • Jason

    Glad to see those GH numbers holding steady.
    I’m hoping to see more of the Scorpios and Heather!
    On the flip side, I’m not a teenage girl so maybe I find her particularly obnoxious but Molly (mainly the voice of the actress) is like nails on a chalkboard.
    Several of the characters like Brit, Maxie and Lulu have that idiotic California valley girl accent which doesn’t fit with Port Charles, New York, but it is extreme with Molly. Here’s hoping to the death of that character.
    By the way, just to be fair, I don’t find that accent with Starr or Sam, for example. I suppose it might be that those actresses worked on soaps in New York prior to working on L.A. based GH.
    It’s my opinion that accent and regional dialect training should be required as part acting lessons!

  • Mike

    Wow never believed they would all drop as much in total viewers as they did. If they keep this up they will all lose any gains they made during November sweeps.

    Can’t say that I am shocked too much about Y&R. Sadly the show has become so boring to me lately. Definitely not good to get a new low in the key demo.

  • Laurie

    Days needs to get a clue about Jennifer and Daniel…boring!!!!

  • Derrick

    Y&R has been good lately. Need LESS NEWMANS but still the writing is good! Let’s hope it increases!

    B&B is not doing good either!!!

  • Shoynna

    Agree with Laurie: Dannifer is super boring. He’s almost human with Nicole.

    New Y&R writers need to learn a very important rule on soaps that aren’t BORING: NO STORIES THAT ARE TOO SIM. TO EACH OTHER. Right now, Y&R has several that are nearly identical. Also, you can recycle a SL as long as you tweak it, same story but different circumstances and/or conclusion. Big mistake getting rid of the “Paul Shoots Ricky” SL. Lots of potential there, and right now Y&R desperately needs mystery and/or suspense element/s or SL, to balance out the show. That said, most characters have improved, but Nikki has regressed: She seems less human, empty, shallow, self-absorbed (except for having Victor on the brain, which must be a medical condition!)In an attempt to turn Nikki fully into the show’s diva-supreme she has become a clothes horse, well, essentially a mannequin. The actress is too good for this mess. Also, the star of Y&R needs to NOT be Newman Enterprises! Too much NE: Over-hyped AND over-rated. Jack should be running Jabot; Jabot was ALL he wanted TILL he got it back, now he hands it over to someone else. The Newman’s need to run NE. The power struggle for NE between Jack/Victor is OLD HAT: The power struggle between Adam and Nick would have been timely, but the writers want to make Nick a ROCKSTAR!!! LOL

  • robert

    Not really liking the new regime at Y&R. Not good in the key demo.

  • TimsDale4ever

    Well said Shoynna. Melody as Nikki is ridiculous. It’s like she has become so obsessed with not looking old that she’s afraid to move to quickly as it might throw a hair out of place, or put a wrinkle in her outfit. And the character is so annoying to boot…

  • TimsDale4ever

    More Y&R woes: Enough with the business takeovers. Dear God, how many times do we have to go through this? lol about your Ricky comment Shoynna. That story had me on the edge of my seat as well as Phyllis being brought up on her running over Christine years ago. Both very suspensful and they didn’t have that omg not this story again attached to them. The new regime dropped both of these to give us absolutely nothing but boring nonsense. John Abbot’s ghost visiting every over week is beyond stupid. And the show continues to lose viewers each week. Is someone besides us on this board going to get a clue?

  • Jill

    I am going to watch DAYS a while longer until February sweeps but I will say they are not utilizing Kristen (Eileen Davidson) in the right ways. They need to get some better excitement built into that storyline. As for the rest, just take a look, I have to say a little boring and I’m a huge DAYS fan. The one bright spot has been Will who plays his gay teenage part to the hilt.
    As for Y & R I will be glad when VICTOR IS PUT OUT TO PASTURE! They have for years made him this invincible alpha male so after 33 years, give it a break!! In addition let’s get Phyllis and Nick back together!!

  • diana

    I have really been loving GH with Robert&Anna on the show, that scene with Faison’s face melting was hilarious! But Anna was NEVER that stupid! Whatever, it gave Robert and John a chance to shine (although I wish MAC would get something to do!) .. Ian Buchanan and Anders Hove gave outstanding performances as well. And now Robert&Anna are about to find their beloved daughter TOGETHER? How epic is this!! DAYS, well, I just haven’t been interested. No couples worth watching. Dannifer? Ugh. No LUMI? Ugh. Total disrespect for Jack&Jennifer, Sami&Lucas, Bo&Hope, all classic supercouples. And ever since Melanie left, Chad has been a big fat bore as well. I simply have not had a reason to tune in lately, although I’m hopeful that the holiday epis will be worth watching. . they usually are.

  • Kayla Rae

    I noticed that DOOL is re-broadcasting yesterday’s show tonight on Soapnet. Makes me think today’s network broadcast of DOOL on NBC must have been pre-empted due to the Connecticut mass shooting at that elementary school…yes?

  • Mike

    Kayla Rae, I saw where both GH and Days were nationally preempted today. Both of the Friday shows will be held til Monday.

  • Kayla Rae

    I am really enjoying Daniel and Jennifer’s storyline on DOOL. I think too that the building Kristen/Brady/John/Marlena plot is building nicely…will be great, I have no doubt. And, of course, the Will/Sonny love is beautiful.

    Faison’s face melting on GH…oh brother, how absurd! I find it impossible to get through a whole episode of GH anymore.

    Y&R: bore, bore, bore. That Victor guy on Y&R speaks as if he has a speech impediment. He needs to go already.

    Go DOOL…you rock!!!

  • Kayla Rae

    Thanks, @Mike, for letting me know. :)

© 2015 Tribune Digital Ventures