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Soap Opera Ratings: 'The Young & the Restless' Hits a New Low Among Women 18-49 Viewers

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December 14th, 2012

 

via Soap Opera Network:

 

December 3 – December 7, 2012

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 4,179,000 (-197,000/-425,000)
2. B&B 3,062,000 (-218,000/-53,000)
3. GH 2,538,000 (-213,000/+277,000)
4. DAYS 2,279,000 (-58,000/-129,000)

Households
1. Y&R 3.2/11 (-.1/-.2)
2. B&B 2.3/8 (-.2/same)
3. GH 1.9/6 (-.1/+.2)
4. DAYS 1.7/6 (-.1/-.1)

 

Women 18-49 Viewers
1. Y&R 712,000 (-50,000/-44,000) <—– new low *
2. GH 609,000 (-32,000/-1,000)
3. B&B 546,000 (-75,000/+12,000)
4. DAYS 504,000 (-80,000/-28,000)

*Previous low: 734,000 (September 17-21, 2012)

Women 18-49 Rating
1. Y&R 1.1/7 (-.1/-.1) <—– ties low
2. GH 1.0/6 (same/same)
3. B&B 0.9/5 (-./1+.1)
4. DAYS 0.8/5 (-.1/same)

 

 

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • JayTN

    It seems like all 3 networks will simply air Friday episodes of their daytime soaps on Monday, as SOAPnet is simply re-airing the Thursday episodes of “Days”, GH, and Y&R. I would assume that B&B was also pre-empted nationally and will re-air (or should that be air) their Friday episode on Monday.

  • cass rowland

    i have a question about amc and oltl do you think that people whining on facebook and making campaigns will really bring the shows back because when i am on facebook and i type in the chew there is like several pages that are against the show

  • Amy

    @ cass rowland No. The Chew is doing well in the ratings and those soaos weren’t. Fan campaigns can sometimes influence storylines of shows currently airing, but not always.

  • Mike

    When I first saw these ratings I was struck at how much all the soaps dropped in total viewers for the week. I figured that there was some type of preemption for that week but didn’t look at the dailies.

    Looking at them now I don’t see a trend where all the shows had a day they were off the same or off a whole lot. They were all pretty stable during the week. GH was stronger the first of the week.

    It’s either just the normal after sweeps drop that has occurred at times, or people just busy, or just nothing making them want to tune in.

    It is just strange to see the majority of the soaps lose that many viewers in one week without some outside influence.

    Even with the big drops Days was the one to hurt the most. They lost the least in total viewers but lost the most in both of the key demos 18-49 and 18-34. They will need to get those back up but hey Days has been counted out many times by folks only to see NBC pick it up again. I just wonder though if they cut the budget any further will Days have to go to the Guiding Light production model in order to keep going.

  • jason

    jack’s storyline is dumb,so is ghost john abbott.how about having new ideas instead of the same tired stuff.sharon is ridiculous.

  • joshua

    Uhg, Young and the Restless really needs some help. BB is ok and General Hospital still sucks. To bad ATWT wasn’t still on. Better yet Guiding Light and One Life to Live but hate hate hate the General. Horrible

  • LynTX

    @Mike – I think the ‘drop’ is due , for the most part, to there being nothing to make viewers tune in. Great storytelling appears to be a thing of the past; plot lines are rehashed over and over with same characters, same results.

    Currently only catch an epi or two per month of Y&R. Tried and gave up on B&B and DOOL months ago. With the future of the genre in question, kind of afraid to get into GH.

    Really hope ratings level out over the holidays so that ALL soaps can go into Feb sweeps with some momentum.

  • bill1972

    Y&R you need to do everything you can to get Eileen Davidson back she belongs there now get to it bye the way the new writers are horriable the show is not at all like it use to be Bill Bell would be so sad dont understand why Bradly Bell dose not have control over the show and sony dose.

  • Kayla Rae

    Eileen Davidson belongs on DOOL, @bill1972. Y&R truly is the most boring soap I’ve seen (I don’t watch any B&B but do see occasional epis of GH and Y&R). DOOL is always must-see for me…the best soap by far. GH bores me nearly as much as Y&R.

  • LynTX

    @ Kayla Rae – Understand that you love DOOL, but its OK to let others enjoy the soaps that they do, for whatever reasno that they do. DOOL is not for everyone, but we donot knock you for enjoying. Give the fans of the other soaps at least that much respect.

  • Sophie

    GH is so good right now. I’m so glad Anna, Robert, and Duke are back!
    I’m loving it! And LynTX I couldn’t agree more with what you said. Nice way
    to put it!

  • Kayla Rae

    @LynTX, I’m not sure where you are coming from in regards to your previous posting. My expressing my opinions and viewpoints in no way deletes others’ opinions and viewpoints so I’m not sure what you are trying to say. I’m not going to pretend to like something I don’t. And, for me, both Y&R and GH are zzzzzzzzzzzzzzzzzzz time.

  • bill1972

    Is it just me or who think Eileen Davidson belongs on Y&R or DAYS by the way she was force back to DAYS by Sony

  • bill1972

    Sorry Kayla Rae Eileen Davidson belongs o Y&R that is were she started and ended back on time after time she will be back sooner or later like i said the only reson she is on DAYS is because Sony forced her back there she did not go back on her own choice she is to classy to be on the lowest rated soap

  • Shoynna

    Both Kayla and Bill have good points. Bill’s right: Y&R’s boring. The new writers have a long way to go to get the show back on track. Kayka is right about DOOL: The show is on fire. I cannot believe the ratings are not higher. Except for Dannifer (which some people like and others don’t), I haven’t seen DOOL this good in a long, long time. I’ll just say I am glad to see Eileen working when so many actors are out of work because so many soaps are gone.

  • Shoynna

    Above I meant Kayla. Sorry I hit the “k” twice.

  • robert

    Not surprised Y&R is falling. The new regime is terrible. I will stop watching if they break up Adam and Chelsea.

  • Reality

    @Kayla….you always put down the other soaps to make your beloved DOOL sound better. Maybe just talk about DOOL and leave the other shows alone. I think that is what some others are saying. We need to support all soaps before they are gone for good. You dont seem to get it that you post negative stuff to build up days. I pray for you if DOOL is ever cancelled.

  • LynTX

    This is a bit off topic, but soap sites are reporting that Stephen Nichols and jessica Heap are out at Y&R. Doesn’t Nichols have history with both GH and DOOL?

    Really don’t know where the new regime is taking Y&R but it probably won’t look the same.

  • Kayla Rae

    That’s great news, LynTX!!! Stephen Nichols’ true home is on DOOL as Steve “Patch” Johnson, Kayla’s husband! I’ve been so hoping that he’d return to DOOL and Kayla. I surely hope that this happens! And Eileen Davidson is so much better on DOOL than on yawn-fest Y&R.

    @Reality, I will continue to point out weaknesses/failings that I see on the soaps along with the praises regardless of whether you like it or not. If you can’t stand the heat, get out of the kitchen already!

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