via press release:
LIVE PLUS 7-DAY LIFT VAULTS CBS INTO SOLE POSSESSION OF FIRST PLACE AMONG ADULTS 18-49 IN WEEK 10
"" and " " Soar to More Than 21 Million Viewers
CBS moved from a first-place tie with NBC in adults 18-49 during Week 10 to an outright win, according to Nielsen live plus 7-day ratings for the week ending Dec. 2.
CBS gained +0.7 of apoint among adults 18-49, moving to a 3.3/09 from live plus same day average of 2.6/07 to finish +.3 ahead of NBC for the week.
L+SD A18-49 Lift A18-49 Live +7 A18-49
CBS 2.6 +0.7 3.3
NBC 2.6 +0.4 3.0
CBS also improved its first-place finishes in viewers (13.37m from 11.41m, +1.96m) and adults 25-54 (4.4/10 from 3.6/09, +0.8) live plus 7-day lift from live plus same day averages. CBS won the week in all categories.
Among CBS's top weekly gainers in live plus 7-day lift among viewers were(+3.82m to 21.07m), (+3.77m to 14.22m), (+3.52m to 17.95m), (+3.29m to 13.59m), (+3.25m to 15.61m), : CRIME SCENE INVESTIGATION (+3.13m to 15.24m) and (+3.13m to 22.89m).
CBS programs posting the largest 7-day lift increases in adults 18-49 were(+1.9 to 7.4), (+1.3 to 4.2), (+1.2 to 4.1) and (+1.2 to 3.4).
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