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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Tops Viewership Gains; 'Parks and Recreation' Earns Biggest Percentage Gains in Week 10

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December 17th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the tenth week of the 2012-2013 season (November 26-December 2), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Parks and Recreation topped the % adults 18-49 ratings increase from DVR viewing, adding 71% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding 4.395 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-11/28 ABC 4.7 7.0 2.3 49%
2 Big Bang Theory, THE-11/29 CBS 5.5 7.4 1.9 35%
3 REVOLUTION-11/26 NBC 2.9 4.6 1.7 59%
4 GREY'S ANATOMY-11/29 ABC 3.1 4.7 1.6 52%
5 New Girl-11/27 FOX 2.3 3.7 1.4 61%
6 Criminal Minds-11/28 CBS 2.9 4.2 1.3 45%
7 Glee-11/29 FOX 2.2 3.5 1.3 59%
8 OFFICE-11/29 NBC 1.9 3.1 1.2 63%
9 Elementary-11/29 CBS 2.2 3.4 1.2 55%
10 Person Of Interest-11/29 CBS 2.9 4.1 1.2 41%
11 Once Upon A Time-12/02 ABC 3.1 4.3 1.2 39%
12 How I Met Your Mother-11/26 CBS 3.3 4.4 1.1 33%
13 REVENGE-12/02 ABC 2.4 3.5 1.1 46%
14 CSI-11/28 CBS 2.6 3.7 1.1 42%
15 Nashville-11/28 ABC 1.8 2.9 1.1 61%
16 PARKS AND RECREATION-11/29 NBC 1.4 2.4 1.0 71%
17 PARENTHOOD-11/27 NBC 1.8 2.8 1.0 56%
18 Hawaii Five-0-11/26 CBS 2.3 3.2 0.9 39%
19 Two and a Half Men-11/29 CBS 4.0 4.9 0.9 23%
20 2 Broke Girls-11/26 CBS 4.1 5.0 0.9 22%
21 SCANDAL-11/29 ABC 2.2 3.1 0.9 41%
22 BONES-11/26 FOX 2.4 3.3 0.9 38%
23 NCIS-11/27 CBS 3.6 4.5 0.9 25%
24 Vampire Diaries-11/29 CW 1.4 2.1 0.7 50%
25 NCIS: LOS ANGELES-11/27 CBS 2.9 3.6 0.7 24%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PARKS AND RECREATION-11/29 NBC 1.4 2.4 1.0 71%
2 Emily Owens MD-11/27 CW 0.3 0.5 0.2 67%
3 OFFICE-11/29 NBC 1.9 3.1 1.2 63%
4 Supernatural-11/28 CW 0.8 1.3 0.5 63%
5 Nashville-11/28 ABC 1.8 2.9 1.1 61%
6 New Girl-11/27 FOX 2.3 3.7 1.4 61%
7 90210-11/26 CW 0.5 0.8 0.3 60%
8 Hart Of Dixie-11/27 CW 0.5 0.8 0.3 60%
9 Glee-11/29 FOX 2.2 3.5 1.3 59%
10 REVOLUTION-11/26 NBC 2.9 4.6 1.7 59%
11 PARENTHOOD-11/27 NBC 1.8 2.8 1.0 56%
12 Elementary-11/29 CBS 2.2 3.4 1.2 55%
13 666 PARK AVE-12/02 ABC 1.3 2.0 0.7 54%
14 30 ROCK-11/29 NBC 1.3 2.0 0.7 54%
15 GREY'S ANATOMY-11/29 ABC 3.1 4.7 1.6 52%
16 Vampire Diaries-11/29 CW 1.4 2.1 0.7 50%
17 Up All Night-11/29 NBC 1.2 1.8 0.6 50%
18 Last Resort-11/29 ABC 1.0 1.5 0.5 50%
19 Gossip Girl-MON-11/26 CW 0.4 0.6 0.2 50%
20 Nikita-11/30 CW 0.4 0.6 0.2 50%
21 Modern Family-11/28 ABC 4.7 7.0 2.3 49%
22 REVENGE-12/02 ABC 2.4 3.5 1.1 46%
23 Criminal Minds-11/28 CBS 2.9 4.2 1.3 45%
24 CSI-11/28 CBS 2.6 3.7 1.1 42%
25 Person Of Interest-11/29 CBS 2.9 4.1 1.2 41%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-11/28 ABC 12009 16404 4395 37%
2 REVOLUTION-11/26 NBC 8597 12632 4035 47%
3 Big Bang Theory, THE-11/29 CBS 17248 21066 3818 22%
4 Elementary-11/29 CBS 10456 14223 3767 36%
5 Person Of Interest-11/29 CBS 14427 17951 3524 24%
6 GREY'S ANATOMY-11/29 ABC 8949 12378 3429 38%
7 Hawaii Five-0-11/26 CBS 10300 13589 3289 32%
8 Criminal Minds-11/28 CBS 12359 15605 3246 26%
9 CSI-11/28 CBS 12106 15238 3132 26%
10 NCIS-11/27 CBS 19757 22888 3131 16%
11 Blue Bloods-11/30 CBS 11311 14256 2945 26%
12 REVENGE-12/02 ABC 7652 10479 2827 37%
13 Glee-11/29 FOX 5405 8140 2735 51%
14 Nashville-11/28 ABC 5694 8305 2611 46%
15 NCIS: LOS ANGELES-11/27 CBS 14493 17084 2591 18%
16 Once Upon A Time-12/02 ABC 9103 11661 2558 28%
17 New Girl-11/27 FOX 4106 6616 2510 61%
18 BONES-11/26 FOX 7963 10444 2481 31%
19 VEGAS-11/27 CBS 9348 11790 2442 26%
20 SCANDAL-11/29 ABC 6640 9015 2375 36%
21 PARENTHOOD-11/27 NBC 4492 6865 2373 53%
22 OFFICE-11/29 NBC 3885 6047 2162 56%
23 Good Wife, THE-12/02 CBS 9698 11807 2109 22%
24 2 Broke Girls-11/26 CBS 11740 13823 2083 18%
25 Two and a Half Men-11/29 CBS 13742 15685 1943 14%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • ih8tofly

    Think anything becomes of this Neilsen Twitter TV Rating? I mean I Tweet while watching TV, but how will programmers capitalize? That’s what it’s all about, right?

    http://www.nielsen.com/us/en/insights/press-room/2012/nielsen-and-twitter-establish-social-tv-rating.html

  • Californiadgd

    Scandal did great. :P

  • robin

    TVD 2.1 wow

  • Sarah

    Yay Bones :)

    @Bill or Robert

    Do you any idea when the live+7 numbers will come out next week since Monday is Christmas Eve?

  • John A

    Go Tvd. Decent by the rest of CW except for GG And Nikita which did kind of bad.

  • John A

    Any Arrow Numbers?

  • Match

    After all these years Grey’s Anatomy is number one drama. :)
    Great for Revenge the entire fall season hitting mid 3’s.

  • Tom

    After reading Mr. Gorman’s updated article on PR Jedi Mind Tricks, I have to wonder why advertisers would be in the least interested in DVR numbers. That’s because I find it difficult to believe that viewers actually watch the commercials on the programs they DVR. Maybe I’m just speaking for myself, but I like to record all of my favorite television programming specifically so I can fast forward through all of the ads.

  • http://tvbythenumbers.com Robert Seidman

    @Sarah: If I had to guess, I’d guess they come more or less on time next Monday, but it’s just a guess. Not a guess: past Monday that week is going to be screwed up -ie you won’t see finals, cable ratings for Sunday or Monday or any of the weekly stuff normally posted on Tuesday until later in the week, and I’d guess the DVR ratings that would have come on 12/31 will be delayed as well.

    @John A: Arrow 1.3 > 1.7 w/18-49 and 3.736M to 4.783M.

    @ih8: I think it becomes something Nielsen tries to sell since it can, and there is at least a small market for the info with at least a couple of other providers. But I don’t see it as any indication of which shows get cancelled/renewed any time soon (and I don’t see it mattering in those decisions five years from now either).

  • Sarah

    @Robert

    Okay, thanks. :)

  • http://tvbythenumbers.com Robert Seidman

    @Tom: the current deal struck is that advertisers will pay just for *commercial* viewing (whether live or on DVR) for up to 3 days after the program airs. Sadly, we almost never see any of the commercial data. Everything we post is program data which includes commercials. Commercials skipped or fast forwarded through are *not* counted in the commercial ratings and they are not counted above either. So in Nielsen-ese, if you watched 40 minutes of a 1 hour program skipping all the commercials and previously ons, you’d be counted as .66 of a viewer above, not as a full viewer. You wouldn’t count in the commercial ratings at all.

  • Oliver

    @Tom

    I can imagine various uses for L+7 beyond C3.

    For example, if a show is heavily DVRed, it might be a sign it’s a tough/competitive timeslot and the network should move it.

    Another is product placement. You can be damn sure companies who pay for product placement care about L+7.

  • Tom

    @ Robert Thanks for your response. I had no idea my VCR viewing habits could be tracked in such detail.

  • http://tvbythenumbers.com Bill Gorman

    “After reading Mr. Gorman’s updated article on PR Jedi Mind Tricks, I have to wonder why advertisers would be in the least interested in DVR numbers. That’s because I find it difficult to believe that viewers actually watch the commercials on the programs they DVR. Maybe I’m just speaking for myself, but I like to record all of my favorite television programming specifically so I can fast forward through all of the ads.”

    To expand on Robert’s comment, *program* ratings (which are pretty much all we, or anybody else sees in public) are irrelevant to the price of ads and therefore the ad revenue of the networks, only the *commercial* ratings matter, so at least in some sense, program ratings as a whole don’t matter to advertisers.

    For our purposes, the fact that we rarely see commercial ratings doesn’t seem to be a handicap for our predictions, but I would love to see the season average C+3 day commercial ratings at the end of a season for all the scripted shows just to be able to run the same sort of analysis we do with the Live+Same Day ratings each week and see if there were any shows that turned out to be outliers.

  • http://tvbythenumbers.com Bill Gorman

    “@ Robert Thanks for your response. I had no idea my VCR viewing habits could be tracked in such detail.”

    To be clear, unless you’re in a Nielsen family *your* viewing habits aren’t tracked at all.

    Robert’s explanation (and anything else having to do with ratings data gathering) applies only to Nielsen families.

  • pedalinginhummus

    To Bill, Robert, and all those more Nielsen savvy than me,

    I did some quick research but couldn’t find anything concrete… does the Viewers/Viewership stats mean individual viewers watching the program in the United States? Or is this households watching the program?

    I would like to do a comparison between the 18-49 ratings and ratings that fall out of that demographic. In order to do so, I was hoping to put the total number of viewers into a percentage. So, would I divide Viewers/US Population? or Viewers/US households? maybe Viewers/US households with TVs?

    Let me know if I’m way off base here (or not being clear). I understand the viewership column has little to do with renew/cancel chances, I just wanted to try to draw some useful comparisons.

    Thanks!

  • Hadesa

    Beauty and the Beast numbers anyone please?

  • http://tvbythenumbers.com Robert Seidman

    @pedaling, probably a longer answer than you were hoping for, but:

    unless otherwise specified, all the ratings we post are only for the U.S. only

    the viewers = the total viewers age 2 and up (not just households, in most cases we do not post the household rating)

    ratings in general do not equal viewers, they are already a percent of the specific thing being measured so if a show has a 3.4 Adults 18-49 rating, that means on average, 3.4% of the U.S. adults 18-49 population in homes with TV was watching.

    an exact 1.0 adults 18-49 rating would be 1.265 million people. The ratings posted aren’t exact, they are rounded to the nearest tenth.

    If your goal is to figure out what the adults 18-49 rating means as a percentage of the whole population, that can be calculated but it would be misleading since there were people under 18 and over 50 who aren’t counted in the 18-49 rating who watched. So if your goal is to figure out what percentage of the U.S. population watched a particular show what you really want is the P2+ rating which isn’t posted anywhere that I know of.

    But, there are 289.42 million viewers age 2+ in TV homes in the US according to the Nielsen estimates. If you have the total viewership, you could divide it by 289.42 million to come up with the percentage.

  • Beth

    @Robert

    How do you know if you have a Nielsen box?

  • Holly

    @Beth,

    Because they call you, ask you if you want a box, and come install it. No one is being monitored without their knowledge and expressed consent.

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