Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Tops Viewership Gains; 'Parks and Recreation' Earns Biggest Percentage Gains in Week 10



 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the tenth week of the 2012-2013 season (November 26-December 2), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Parks and Recreation topped the % adults 18-49 ratings increase from DVR viewing, adding 71% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding 4.395 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-11/28 ABC 4.7 7.0 2.3 49%
2 BIG BANG THEORY, THE-11/29 CBS 5.5 7.4 1.9 35%
3 REVOLUTION-11/26 NBC 2.9 4.6 1.7 59%
4 GREY’S ANATOMY-11/29 ABC 3.1 4.7 1.6 52%
5 NEW GIRL-11/27 FOX 2.3 3.7 1.4 61%
6 CRIMINAL MINDS-11/28 CBS 2.9 4.2 1.3 45%
7 GLEE-11/29 FOX 2.2 3.5 1.3 59%
8 OFFICE-11/29 NBC 1.9 3.1 1.2 63%
9 ELEMENTARY-11/29 CBS 2.2 3.4 1.2 55%
10 PERSON OF INTEREST-11/29 CBS 2.9 4.1 1.2 41%
11 ONCE UPON A TIME-12/02 ABC 3.1 4.3 1.2 39%
12 HOW I MET YOUR MOTHER-11/26 CBS 3.3 4.4 1.1 33%
13 REVENGE-12/02 ABC 2.4 3.5 1.1 46%
14 CSI-11/28 CBS 2.6 3.7 1.1 42%
15 NASHVILLE-11/28 ABC 1.8 2.9 1.1 61%
16 PARKS AND RECREATION-11/29 NBC 1.4 2.4 1.0 71%
17 PARENTHOOD-11/27 NBC 1.8 2.8 1.0 56%
18 HAWAII FIVE-0-11/26 CBS 2.3 3.2 0.9 39%
19 TWO AND A HALF MEN-11/29 CBS 4.0 4.9 0.9 23%
20 2 BROKE GIRLS-11/26 CBS 4.1 5.0 0.9 22%
21 SCANDAL-11/29 ABC 2.2 3.1 0.9 41%
22 BONES-11/26 FOX 2.4 3.3 0.9 38%
23 NCIS-11/27 CBS 3.6 4.5 0.9 25%
24 VAMPIRE DIARIES-11/29 CW 1.4 2.1 0.7 50%
25 NCIS: LOS ANGELES-11/27 CBS 2.9 3.6 0.7 24%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PARKS AND RECREATION-11/29 NBC 1.4 2.4 1.0 71%
2 EMILY OWENS MD-11/27 CW 0.3 0.5 0.2 67%
3 OFFICE-11/29 NBC 1.9 3.1 1.2 63%
4 SUPERNATURAL-11/28 CW 0.8 1.3 0.5 63%
5 NASHVILLE-11/28 ABC 1.8 2.9 1.1 61%
6 NEW GIRL-11/27 FOX 2.3 3.7 1.4 61%
7 90210-11/26 CW 0.5 0.8 0.3 60%
8 HART OF DIXIE-11/27 CW 0.5 0.8 0.3 60%
9 GLEE-11/29 FOX 2.2 3.5 1.3 59%
10 REVOLUTION-11/26 NBC 2.9 4.6 1.7 59%
11 PARENTHOOD-11/27 NBC 1.8 2.8 1.0 56%
12 ELEMENTARY-11/29 CBS 2.2 3.4 1.2 55%
13 666 PARK AVE-12/02 ABC 1.3 2.0 0.7 54%
14 30 ROCK-11/29 NBC 1.3 2.0 0.7 54%
15 GREY’S ANATOMY-11/29 ABC 3.1 4.7 1.6 52%
16 VAMPIRE DIARIES-11/29 CW 1.4 2.1 0.7 50%
17 UP ALL NIGHT-11/29 NBC 1.2 1.8 0.6 50%
18 LAST RESORT-11/29 ABC 1.0 1.5 0.5 50%
19 GOSSIP GIRL-MON-11/26 CW 0.4 0.6 0.2 50%
20 NIKITA-11/30 CW 0.4 0.6 0.2 50%
21 MODERN FAMILY-11/28 ABC 4.7 7.0 2.3 49%
22 REVENGE-12/02 ABC 2.4 3.5 1.1 46%
23 CRIMINAL MINDS-11/28 CBS 2.9 4.2 1.3 45%
24 CSI-11/28 CBS 2.6 3.7 1.1 42%
25 PERSON OF INTEREST-11/29 CBS 2.9 4.1 1.2 41%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-11/28 ABC 12009 16404 4395 37%
2 REVOLUTION-11/26 NBC 8597 12632 4035 47%
3 BIG BANG THEORY, THE-11/29 CBS 17248 21066 3818 22%
4 ELEMENTARY-11/29 CBS 10456 14223 3767 36%
5 PERSON OF INTEREST-11/29 CBS 14427 17951 3524 24%
6 GREY’S ANATOMY-11/29 ABC 8949 12378 3429 38%
7 HAWAII FIVE-0-11/26 CBS 10300 13589 3289 32%
8 CRIMINAL MINDS-11/28 CBS 12359 15605 3246 26%
9 CSI-11/28 CBS 12106 15238 3132 26%
10 NCIS-11/27 CBS 19757 22888 3131 16%
11 BLUE BLOODS-11/30 CBS 11311 14256 2945 26%
12 REVENGE-12/02 ABC 7652 10479 2827 37%
13 GLEE-11/29 FOX 5405 8140 2735 51%
14 NASHVILLE-11/28 ABC 5694 8305 2611 46%
15 NCIS: LOS ANGELES-11/27 CBS 14493 17084 2591 18%
16 ONCE UPON A TIME-12/02 ABC 9103 11661 2558 28%
17 NEW GIRL-11/27 FOX 4106 6616 2510 61%
18 BONES-11/26 FOX 7963 10444 2481 31%
19 VEGAS-11/27 CBS 9348 11790 2442 26%
20 SCANDAL-11/29 ABC 6640 9015 2375 36%
21 PARENTHOOD-11/27 NBC 4492 6865 2373 53%
22 OFFICE-11/29 NBC 3885 6047 2162 56%
23 GOOD WIFE, THE-12/02 CBS 9698 11807 2109 22%
24 2 BROKE GIRLS-11/26 CBS 11740 13823 2083 18%
25 TWO AND A HALF MEN-11/29 CBS 13742 15685 1943 14%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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