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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Tops Viewership Gains; 'Parks and Recreation' Earns Biggest Percentage Gains in Week 10

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December 17th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the tenth week of the 2012-2013 season (November 26-December 2), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Parks and Recreation topped the % adults 18-49 ratings increase from DVR viewing, adding 71% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding 4.395 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-11/28 ABC 4.7 7.0 2.3 49%
2 Big Bang Theory, THE-11/29 CBS 5.5 7.4 1.9 35%
3 REVOLUTION-11/26 NBC 2.9 4.6 1.7 59%
4 GREY'S ANATOMY-11/29 ABC 3.1 4.7 1.6 52%
5 New Girl-11/27 FOX 2.3 3.7 1.4 61%
6 Criminal Minds-11/28 CBS 2.9 4.2 1.3 45%
7 Glee-11/29 FOX 2.2 3.5 1.3 59%
8 OFFICE-11/29 NBC 1.9 3.1 1.2 63%
9 Elementary-11/29 CBS 2.2 3.4 1.2 55%
10 Person Of Interest-11/29 CBS 2.9 4.1 1.2 41%
11 Once Upon A Time-12/02 ABC 3.1 4.3 1.2 39%
12 How I Met Your Mother-11/26 CBS 3.3 4.4 1.1 33%
13 REVENGE-12/02 ABC 2.4 3.5 1.1 46%
14 CSI-11/28 CBS 2.6 3.7 1.1 42%
15 Nashville-11/28 ABC 1.8 2.9 1.1 61%
16 PARKS AND RECREATION-11/29 NBC 1.4 2.4 1.0 71%
17 PARENTHOOD-11/27 NBC 1.8 2.8 1.0 56%
18 Hawaii Five-0-11/26 CBS 2.3 3.2 0.9 39%
19 Two and a Half Men-11/29 CBS 4.0 4.9 0.9 23%
20 2 Broke Girls-11/26 CBS 4.1 5.0 0.9 22%
21 SCANDAL-11/29 ABC 2.2 3.1 0.9 41%
22 BONES-11/26 FOX 2.4 3.3 0.9 38%
23 NCIS-11/27 CBS 3.6 4.5 0.9 25%
24 Vampire Diaries-11/29 CW 1.4 2.1 0.7 50%
25 NCIS: LOS ANGELES-11/27 CBS 2.9 3.6 0.7 24%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PARKS AND RECREATION-11/29 NBC 1.4 2.4 1.0 71%
2 Emily Owens MD-11/27 CW 0.3 0.5 0.2 67%
3 OFFICE-11/29 NBC 1.9 3.1 1.2 63%
4 Supernatural-11/28 CW 0.8 1.3 0.5 63%
5 Nashville-11/28 ABC 1.8 2.9 1.1 61%
6 New Girl-11/27 FOX 2.3 3.7 1.4 61%
7 90210-11/26 CW 0.5 0.8 0.3 60%
8 Hart Of Dixie-11/27 CW 0.5 0.8 0.3 60%
9 Glee-11/29 FOX 2.2 3.5 1.3 59%
10 REVOLUTION-11/26 NBC 2.9 4.6 1.7 59%
11 PARENTHOOD-11/27 NBC 1.8 2.8 1.0 56%
12 Elementary-11/29 CBS 2.2 3.4 1.2 55%
13 666 PARK AVE-12/02 ABC 1.3 2.0 0.7 54%
14 30 ROCK-11/29 NBC 1.3 2.0 0.7 54%
15 GREY'S ANATOMY-11/29 ABC 3.1 4.7 1.6 52%
16 Vampire Diaries-11/29 CW 1.4 2.1 0.7 50%
17 Up All Night-11/29 NBC 1.2 1.8 0.6 50%
18 Last Resort-11/29 ABC 1.0 1.5 0.5 50%
19 Gossip Girl-MON-11/26 CW 0.4 0.6 0.2 50%
20 Nikita-11/30 CW 0.4 0.6 0.2 50%
21 Modern Family-11/28 ABC 4.7 7.0 2.3 49%
22 REVENGE-12/02 ABC 2.4 3.5 1.1 46%
23 Criminal Minds-11/28 CBS 2.9 4.2 1.3 45%
24 CSI-11/28 CBS 2.6 3.7 1.1 42%
25 Person Of Interest-11/29 CBS 2.9 4.1 1.2 41%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-11/28 ABC 12009 16404 4395 37%
2 REVOLUTION-11/26 NBC 8597 12632 4035 47%
3 Big Bang Theory, THE-11/29 CBS 17248 21066 3818 22%
4 Elementary-11/29 CBS 10456 14223 3767 36%
5 Person Of Interest-11/29 CBS 14427 17951 3524 24%
6 GREY'S ANATOMY-11/29 ABC 8949 12378 3429 38%
7 Hawaii Five-0-11/26 CBS 10300 13589 3289 32%
8 Criminal Minds-11/28 CBS 12359 15605 3246 26%
9 CSI-11/28 CBS 12106 15238 3132 26%
10 NCIS-11/27 CBS 19757 22888 3131 16%
11 Blue Bloods-11/30 CBS 11311 14256 2945 26%
12 REVENGE-12/02 ABC 7652 10479 2827 37%
13 Glee-11/29 FOX 5405 8140 2735 51%
14 Nashville-11/28 ABC 5694 8305 2611 46%
15 NCIS: LOS ANGELES-11/27 CBS 14493 17084 2591 18%
16 Once Upon A Time-12/02 ABC 9103 11661 2558 28%
17 New Girl-11/27 FOX 4106 6616 2510 61%
18 BONES-11/26 FOX 7963 10444 2481 31%
19 VEGAS-11/27 CBS 9348 11790 2442 26%
20 SCANDAL-11/29 ABC 6640 9015 2375 36%
21 PARENTHOOD-11/27 NBC 4492 6865 2373 53%
22 OFFICE-11/29 NBC 3885 6047 2162 56%
23 Good Wife, THE-12/02 CBS 9698 11807 2109 22%
24 2 Broke Girls-11/26 CBS 11740 13823 2083 18%
25 Two and a Half Men-11/29 CBS 13742 15685 1943 14%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • http://tvbythenumbers.com Robert Seidman

    @Beth: the easiest way is this: if you don’t know, you can be 100% sure that you don’t!

  • Tom

    I’ve heard that cable and other television access providers collect information about the viewing habits of their subscribers. Do you know if any of this information ever influences network programming decisions?

  • http://tvbythenumbers.com Robert Seidman

    Tom: if you’re talking about set top box data it might influence decisions made by local affiliates about local programming, but there’s no evidence it’s influenced national network primetime shows. But I expect lots of national networks use it in addition to, but not instead of Nielsen data. One big issue with that data is advertisers want to know who in the household was watching – something Nielsen provides but the set top box data doesn’t.

  • Beth

    @Holly and Robert

    Okay, thanks.

  • pedalinginhummus

    Thanks Robert! Always appreciate an in-depth post; the P2+ rating really clears stuff up (thought unfortunately, I realize that’s the data I’m looking for in order to do a more realistic comparison).

    But I now realize I had a few things backwards. I stumbled back to this post (http://tvbythenumbers.zap2it.com/2012/09/02/whats-a-tv-rating-and-who-is-it-dating-2012-13-edition/147028/) and I realize my confusion on viewers vs households has really been keeping me back :). Thanks for the info, I think working with your last comment will work for my useless calculations!

  • david

    Wow TVD is up alot in the Live +7 ratins and so is Arrow too. Thanks Robert for the Arrow ratins.

  • david

    and it allot of people did watch Super Natural that week but less people watched it live.

  • John A

    Yeah thanks for Arrow.

  • nielson

    Revolution is a beast in DVR viewing.

    I DVR everything I watch. I watch the commercials because I forget it is DVR. I also will watch a commercials that I find entertaining like JAKE from State Farm or Discount Double Check. Really liked the Volts wagon Rocket Man by Elton John commercial.
    Then I remember I can fast forward. The advertisers really need to know this information, Hopefully they will figure it out and realize the majority of people DVR their favorite shows 20 minutes in and then watch commercial
    free. The advertisers need to put their products in the show or have the actors or writers mention a a little blurb. They had Aaron on Revolution refer to turning the power on, and buying the world a coke. It was a great line.

  • Em

    @Bill or Robert, just out of curiosity, do you know what the total number of viewers was for The Vampire Diaries?

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