via press release:
NICKELODEON’S PETER RABBIT’S CHRISTMAS TALE DRAWS 3 MILLION TOTAL VIEWERS, RANKS AS WEEK’S TOP PRESCHOOL TELECAST
SquarePants and Teenage Mutant Ninja Turtles Take Top Two Spots with Kids; is Number-One with Tweens
Nick Wins the Week with Kids and Total Viewers
NEW YORK–Dec. 18, 2012– Nickelodeon notched another winning week with the premiere of the brand-new “Peter Rabbit’s Christmas Tale,” which drew 3 million total viewers and ranks as the top preschool telecast for the week. Peter Rabbit also was the highest-rated show among both preschoolers and kids 2-11 across all TV in the time period. Additionally, SquarePants and Teenage Mutant Ninja Turtles (TMNT) took the top spots with K2-11, respectively, and rank as the top two animated series with K6-11 this week. was the week’s number-one telecast with T9-14.
“Peter Rabbit’s Christmas Tale” (Dec. 14, at 7 p.m. ET/PT), drew 3 million total viewers and ranked as the number-one program with K2-5 and K2-11 across all TV in its time period. It was also the top-rated and most-watched preschool telecast for the week, posting double and triple-digit gains over last year with K2-5 (6.7/891,000, +196%) and K2-11 (4.7/1.6 million, +22%); and A18-49 (.9/940,000, +73%).
Told with humor and heart, the special is a fresh re-imagining of the classic Beatrix Potter children’s books, which have sold over 250 million copies worldwide and been translated into 35 languages. In “Peter Rabbit’s Christmas Tale,” Peter Rabbit and his friend Benjamin Bunny take over for Mr. Bouncer when he gets sick and can’t make the important holiday supply delivery. They brave a blizzard and a sneaky fox, Mr. Tod, in order to deliver important gifts and supplies to the residents of the Lake District. Along the way, Peter and Benjamin meet a new friend, Lily Bobtail.
SquarePants and TMNT rank as the top two animated series with K2-11 across all TV for the week, with averaging a 6.0/2.0 million and TMNT averaging 5.3/1.8 million. The two series are also the top animated series among K6-11, averaging a 6.3/1.3 million for SpongeBob and 4.9/979,000 for TMNT. (Saturday, Dec. 15, at 8 p.m. ET/PT) was the number-one telecast with T9-14 for the week, averaging a 6.3/1.3 million.
Nickelodeon closed the week (12/10/12-12/16/12) as basic cable’s number-one network in total day with kids 2-11 (2.9/973,000) and total viewers (1.9 million).