Ratings Notes for Adult Swim, Cartoon Network, TBS, TNT, & TruTV: 'Rizzoli & Isles', 'Leverage', 'Conan', 'Harcore Pawn', 'South Beach Tow' & More
via press release:
Cartoon Network scored as the #1 destination among boys 6-11 & 9-14 on Friday Night (7-9 p.m.), with Regular Show at 7 p.m. ranking as the #1 program of the day among boys 6-11.
Tuesday night’s presentations of original series The Looney Tunes Show (8 p.m.) and Level Up (8:30 p.m.) both ranked #1 in their time periods among boys 6-11. Similarly, Wednesday night original series Dragons: Riders of Berk (8 p.m.) ranked #1 in its time period among boys 2-11, and Ben 10: Omniverse (8:30 p.m.) ranked #1 in its time period among all boys 2-11, 6-11 & 9-14.
Cartoon Network’s Saturday morning action-adventure animation line-up (7-11 a.m.) charted delivery gains across all kids and boys demos compared to the same time period last year—kids 2-11 grew by 13%, kids 6-11 by 1%, kids 9-14 by 14%, boys 2-11 by 6%, boys 6-11 by 3% and boys 9-14 by 11%. Premiere episodes of Beyblade: Metal Fury (8 a.m.), Pokemon BW: Rival Destinies (8:30 a.m.) and Cartoon Network original series Ben 10: Omniverse (9 a.m.) improved delivery across nearly all key kids & boys, ranging between 2% and 31%.
Across the third week of December, Adult Swim’s Total Day Delivery ranked #1 among basic cable networks with adults 18-24, 18-34, & 18-49 and men 18-24/18-34. Compared to the same week in 2011, Total day delivery grew with adults 18-24 by 7%.
Adult Swim also ranked among the Top 5 basic cable networks in Prime Time (Broadcast definition) delivery of adults 18-34 among basic cable networks. Compared to the same week in 2011, adults 18-34 delivery grew by 5%, adults 18-24 by 13%, adults 18-49 by 11% and men 18-24 by 7%.
Among Adult Swim original programming, a new holiday-themed episode of Robot Chicken (Sunday, 12 a.m.) ranked #1 in its time period with adults 18-34 and all key men demos, while growing delivery among adults 18-49 by 6% and men 18-49 by 8% vs. the same time period last year.
Adult Swim programming—including Family Guy, American Dad, Robot Chicken and Childrens Hospital—accounted for 18 of the Top 50 telecasts on basic cable for the week with adults 18-34, and 24 of the Top 50 for men 18-34, both more than any other network.
truTV’s hidden-camera prank series Impractical Jokers returned for its second season Thursday night, garnering 1.8 million viewers with back-to-back episodes. The 10 p.m. premiere averaged 1.7 million viewers and outperformed last year’s series launch by +11%.
Thursday’s 10:30 p.m. episode of Impractical Jokers grew even more, drawing 1.9 million viewers, a +11% boost over the 10 p.m. episode and the largest Live + Same Day audience fot the show to date. The second episode also scored series highs among adults 18-49 and men 18-49.
The two episodes of Impractical Jokers ranked among ad-supported cable’s Top 5 programs in their respective Thursday night timeslots. They also drew a remarkably young median age of only 32.
truTV’s breakout hit Hardcore Pawn (Tuesday at 9 p.m.) drew more than 2.2 million fans last week and ranked among cable’s Top 5 entertainment programs in the timeslot with key male demos. Hardcore Pawn also led truTV to land among basic cable’s Top 10 networks for the night with men 18-49 and among the Top 10 cable entertainment networks with men 18-34 and total viewers.
South Beach Tow (Wednesday at 9:30 p.m.) hitched up more than 1.5 million viewers and continued truTV’s trend of attracting younger audiences by scoring a median age of only 35. The show helped truTV rank among basic cable’s Top 10 entertainment networks for the night with adults 18-34, adults 18-49 and men 18-49.
The Big Bang Theory on TBS kept the fireworks going last week as the popular off-net series scored 14 of basic cable’s Top 15 sitcom telecasts with total viewers, 11 of the Top 15 with adults 18-34 and all of the Top 15 with adults 18-49. The Big Bang Theory is on track to finish 2012 as basic cable’s #1 off-net series.
Last week, TBS’s CONAN delivered 1.0 million viewers and garnered solid growth among key demos, including a +8% boost among adults 18-34 (283,000) and a +4% boost among adults 18-49 (592,000). Compared to the same week last year, CONAN‘s delivery of total viewers was up 22%, while delivery adults 18-49 was up 10%. Meanwhile, time-shifted viewing grew CONAN‘s audience for the week of Nov. 26 to 1.0 million viewers; 315,000 adults 18-34; and 635,000 adults 18-49.
TNT’s blockbuster crime drama Rizzoli & Isles pulled in 3.8 million viewers last Tuesday, with more than 1 million adults 18-49 and 1.3 million adults 25-54. The show ranked as basic cable’s #1 program of the day in household delivery, with a total of 2.9 million households.
TNT’s popular caper drama Leverage nabbed more than 2 million viewers Tuesday night, with 672,000 adults 18-49 and 821,000 adults 25-54. Among adults 18-49, the show grew its delivery by +6% over the prior week’s episode.