Surging 15% Over the Year-Ago Week in Adults 18-49, ABC Claims 4 of the Week’s Top 20 Scripted Series with 'Modern Family', 'Grey’s', 'Scandal' and 'The Middle'

Categories: Press Releases

Written By

December 18th, 2012

via press release:

Surging 15% Over the Year-Ago Week in Adults 18-49, ABC Claims 4 of the Week’s Top 20 Scripted Series with “Modern Family,” “Grey’s,” “Scandal” and “The Middle

 

ABC’s “Home Edition” Grows in Monday’s 8pm Hour in Viewers and Young Adults

 

 ABC’s Encore “Castle” Increases Year Over Year by Strong Double-Digit Margins

 

ABC’s “Private Practice” Logs its Best rating Since Early October in Adults 18-34

 

Modern Family” is Wednesday’s No. 1 TV Show for its 9th Straight Original Airing

 

Gaining Audience Throughout its Broadcast, “Barbara Walters Presents: The 10 Most Fascinating People of 2012” Draws ABC’s Biggest Audience to the Slot in 9 Weeks

 

Grey’s Anatomy” Winter Finale Leads Thursday’s 9pm Hour in Adults 18-49

And Qualifies as Thursday’s No. 1 Drama for its 9th Consecutive Broadcast

 

Hitting All-Time Highs Among Adults 18-34 and Adults 25-54, ABC’s “Scandal

Winter Finale is the No. 1 Series in its Hour for the 3rd Straight Week in Adults 18-49

 

Up Week to Week, “Last Man Standing” Finishes as Friday’s Most-Watched TV Show

 

Gaining 7% Week to Week, “Malibu Country” Hits a 5-Week High in Adults 18-49

 

ABC’s “20/20” Delivers its Biggest Overall Audience Since March

 

ABC’s “America’s Funniest Home Videos” Marks its Top Repeat Results in 1 Year

 

Up Against Big Competition from NBC’s NFL Game and CBS’ “Survivor” Finale,

“The Bachelorette: Ashley and J.P.’s Wedding” Surges During its 2-Hour Broadcast

 

WEEK No. 12

During the week of December 10, 2012, ABC delivered 4 of the Top 20 scripted TV shows in Adults 18-49, including “Modern Family(No. 2),Grey’s Anatomy(No. 9),Scandal(No. 14) and “The Middle(No. 17).

 

  • ABC surged by double-digit percentages over the same week last year in Adults 18-49 (+15% - 1.5/4 vs. 1.3/4 on w/o 12/12/11).

 

 

Monday

Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

During the 8 o’clock hour, the first episode of “Extreme Makeover: Home Edition” was up over the prior week by 7% in Total Viewers (4.5 vs. 4.2 million) and by 22% in Adults 18-49 (1.1/3 vs. 0.9/3).

 

Extreme Makeover: Home Edition” (9:00-10:00 p.m.)

The second installment of “Home Edition” built on its lead-in by 7% in Total Viewers (4.7 million vs. 4.5 million) and by 9% in Adults 18-49 (1.2/3 vs. 1.1/3).

 

Castle” (10:00-11:00 p.m.)

ABC’s “Castle” was up over its encore telecast on the same night last year (12/12/11) in Total Viewers (+24% - 5.1 million vs. 4.1 million) and Adults 18-49 (+22% - 1.1/3 vs. 0.9/2).

 

Tuesday

“Santa Claus is Comin’ to Town” (8:00-9:00 p.m.)

ABC’s annual rebroadcast of “Santa Claus is Comin’ to Town” won the 8 o’clock hour in Kids 2-11 (2.7/9), beating original programming on CBS (“NCIS”), NBC (“The Voice”) and Fox (“Raising Hope”/”Ben & Kate”), and qualified as Tuesday’s No. 1 broadcast show with Kids.

 

  • The animated holiday special scored ABC’s 2nd-highest rating in the hour this season in Kids 2-11.

 

Happy Endings” (9:00-9:30 p.m.)

Despite facing CBS’ original “NCIS: Los Angeles” in the 9:00 p.m. half-hour this week, ABC’s “Happy Endings” held nearly all of its week-ago delivery in Total Viewers (94% - 3.2 million vs. 3.4 million) and Adults 18-49 (92% - 1.2/3 vs. 1.3/3), while growing in Adults 25-54 (+7% - 1.5/3 vs. 1.4/3).

 

Private Practice” (10:00-11:00 p.m.)

At 10 o’clock, ABC’s “Private Practice” grew week to week by 11% in Adults 18-34 (1.0/3 vs. 0.9/3) and by 8% in Women 18-34 (1.4/4 vs. 1.3/4) to match its highest-ratings since early October – since 10/9/12 and 10/2/12, respectively.

 

Wednesday

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” defeated NBC’s “Whitney” in the half-hour by wide margins, leading by 92% in Total Viewers (7.3 million vs. 3.8 million) and by 50% in Adults 18-49 (2.1/7 vs. 1.4/4).  In addition, the ABC comedy ran as the 2nd-most-watched TV show in the slot, outdrawing Fox’s “The X Factor” (7.3 million vs. 7.2 million), while outrunning the season’s penultimate episode of “Survivor: Philippines” by 23% in Adults 18-34 (1.6/6 vs. 1.3/5).

 

The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m., ABC’s “The Neighbors” towered over its freshman comedy competition, outdelivering NBC’s replay “Guys With Kids” by 100% in Total Viewers (5.4 million vs. 2.7 million) and by 60% in Adults 18-49 (1.6/4 vs. 1.0/3).  The ABC family comedy stood as the No. 2 broadcast show in the half-hour with Teens 12-17.

 

Modern Family” (9:00-9:31 p.m.)

Coming off the prior week’s repeat at 9:00 p.m., ABC’s “Modern Family” shot to the top of its half-hour in Adults 18-49 (4.2/11), beating CBS’ “Criminal Minds” by 40% (3.0/8), Fox’s “The X Factor” by 50% (2.8/8) and NBC’s “Take It All” by 320% (1.0/3).

 

  • ABC’s “Modern Family” qualified as Wednesday’s No. 1 TV show for its 9th straight original telecast across all key Adult demos (AD18-34/AD18-49/AD25-54).

 

 

“Barbara Walters Presents: The 10 Most Fascinating People of 2012” (9:31-11:00 p.m.)

From 9:31-11:00 p.m., ABC’s “Barbara Walters Presents: The 10 Most Fascinating People of 2012” earned second place in its time period with Total Viewers (7.6 million) and all key Adult demos: AD18-34 (1.4/4), AD18-49 (2.1/6) and AD25-54 (2.6/6). The ABC News special, highlighting some of the year’s most prominent names in entertainment, sports, politics and popular culture, beat out NBC’s “Chicago Fire” by 3.0 million viewers (7.8 million vs. 4.8 million) and by 50% in Adults 18-49 (2.1/6 vs. 1.4/4) during the 10 o’clock hour.  In addition, the program won the final hour of the night over “CSI across all key Women demographics (W18-34/W18-49/W25-54). Gen. David Petraeus was named the most fascinating person of 2012.

 

  • Gaining audience during each half-hour of its 90-minute broadcast, “Barbara Walters Presents: The 10 Most Fascinating People of 2012” generated ABC’s biggest audience in the time period in 9 weeks (since 10/10/12), representing its 2nd-largest audience this season.

 

Thursday

Although its schedule was preempted in Philadelphia, ABC (6.8 million) stood as the 2nd-most-watched TV network on Thursday night, outdrawing Fox with “The X Factor” and “Glee(+5% - 6.5 million) and doubling the audience of NBC’s first-run lineup (+100% - 3.4 million).

 

Grey’s Anatomy” (9:00-10:02 p.m.)

Nearly tripling its lead-in at 9:00 p.m. (+190%), ABC’s winter finale of “Grey’s Anatomy” finished as Thursday’s No. 1 drama for its 9th consecutive telecast this season in Adults 18-49 (2.9/8-tie). In addition, the ABC drama continued to dominate its hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

 

Scandal” (10:02-11:00 p.m.)

Matching its best-ever young adult lead-in retention out of an original “Grey’s (83%) in its winter finale, ABC’s “Scandal” (2.4/7) defeated CBS’ “Elementary(2.3/6) for the 2nd straight week in Adults 18-49 (+4%) to qualify as the No. 1 series in the 10 o’clock hour for the 3rd straight week. “Scandal” continued to lead by double to triple-digit margins over “Elementary” with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), taking first place in the hour for its 5th straight broadcast with Women 18-49 and Women 25-54.

 

  • “Scandal” equaled the series’ all-time highs set the prior week in Adults 18-34 and Adults 25-54, while posting its 2nd-best-ever Adult 18-49 number (pacing within 1-tenth of last week’s high).

 

Friday

Last Man Standing”/”Malibu Country” (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC’s compatible comedy combo of “Last Man Standing” and “Malibu Country” delivered 100% audience retention from the first half-hour to the second half-hour in Adults 18-49 and Adults 18-34, while building from the first to second half-hour by 5% in Adults 25-54. In addition, the comedies made ABC the No. 1 network in the hour with Adults 18-34 and Women 18-34.

 

  • ABC’s “Last Man Standing” stood as Friday’s most-watched TV show, growing its overall audience by 5% week to week (6.8 million vs. 6.5 million) to post its most-watched telecast in 4 weeks – since 11/16/12. In addition, the sophomore ABC sitcom held 100% of its week-ago Adult 18-49 number (1.5/5) and grew by 50% in Adults 18-34 to mark a best-since premiere number on the latter measure – since 11/2/12.

 

  • ABC’s “Malibu Country” increased week to week in Total Viewers (+7% - 6.4 million vs. 6.0 million) and Adults 18-49 (+7% - 1.5/5 vs. 1.4/5), equaling a 5-week high with young adults – since 11/9/12.

 

Shark Tank” (9:00-10:01 p.m.)

During the 9 o’clock hour, ABC’s repeat “Shark Tank” took second place among Adults 18-49 (1.2/4) on the broadcast networks, beating NBC’s first-run “Take It All” by 9% (1.1/3) and Fox’s first-run “Fringe” by 9% (1.1/3).

 

20/20” (10:01-11:00 p.m.)

Building over its lead-in during the 10 o’clock hour, ABC’s “20/20” earned second in its time period with Viewers (6.3 million), Adults 18-49 (1.6/5) and Adults 25-54 (2.2/6). The ABC newsmagazine provided continuing coverage of the tragic shooting at an Elementary school in Newtown, Connecticut.

 

  • 20/20” delivered its largest audience since March – since 3/30/12.

 

  • ABC’s “20/20” was up year over year in the key Adult 25-54 news demo (+83%) for its 8th consecutive broadcast.

 

Sunday

Opposite CBS with its NFL overrun-fueled lineup (Steelers-Cowboys), including the 3-hour season finale of “Survivor: Philippines,” and NBC with another big NFL game (New England-San Francisco), ABC outdrew Fox on the night by nearly 1.0 million viewers (4.1 million vs. 3.2 million).

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, ABC’s repeat “America’s Funniest Home Videos(6.2 million and 1.4/4) more than doubled the audience of Fox’s animated comedies (“The Cleveland Show”/”The Cleveland Show” = 2.6 million and 1.2/3) and also led by 17% among Adults 18-49.

 

  • In Total Viewers and Adults 18-49, the Christmas-themed “AFHV” marked the show’s strongest repeat performance in 1 year – since 12/18/11 and 12/11/11, respectively.

 

“The Bachelorette: Ashley and J.P.’s Wedding” (9:25-11:25 p.m.)

Up against fierce competition in its 2-hour time period from NBC’s “Sunday Night Football” and CBS’ “Survivor” finale, ABC’s “The Bachelorette: Ashley and J.P.’s Wedding” saw its overall audience surge by 50% from its first hour to its second hour (3.2 million to 4.8 million) and spiked 22% in Adults 18-49 (0.9/2 to 1.1/3). The special also built by double-digit percentages from its first to second hour across all key Women demographics:  W18-34 (+20%), W18-49 (+23%) and W25-54 (+25%).

 

WEEK NO. 12:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 3.1      No.1 CBS    11,920,000

No.2   NBC 2.3      No.2 NBC     7,260,000

No.3   FOX 1.6      No.3 ABC     5,130,000

No.4   ABC 1.5      No.4 FOX     4,360,000

No.5   CW  0.6      No.5 CW      1,660,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 12/10/12.

 
© 2014 Tribune Digital Ventures