Univision Viewership Up Season-to-Date While ABC, CBS, and FOX Show Declines

Categories: Network TV Press Releases

Written By

December 18th, 2012

via press release:

Univision Viewership Up Season-to-Date While ABC, CBS, and FOX Show Declines

 

Univision is #3 Network Among Adults 18-49 and 18-34 on Monday, Tuesday and Saturday Nights, Driven By Primetime Novelas and Weekend Broadcast of “Teleton USA” Fundraiser for Children

 

Univision Broadcast Prime Highlights - Week of December 10, 2012 to December 16, 2012

  • Univision was the #4 network during primetime last week among Adults 18-34, beating ABC.

 

  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34 and Adults 18-49. 

 

  • Season-to-date, Univision is out-pacing its prior season performance among Total Viewers 2+ by +3% while ABC (-10%), CBS (-8%), and FOX (-26%) all post declines.

 

  • On Monday night, Univision ranked as the #3 network among Adults 18-34 and Adults 18-49, out-delivering FOX and ABC in both demographics.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • On Tuesday night, Univision remained #3 among Adults 18-34 and Adults 18-49, out-delivering ABC in both demographics.  Univision also out-delivered FOX among Total Viewers 2+ to finish the night as the #4 network.  Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-34 and  Adults 18-49.

 

  • On Wednesday night, Univision ranked as the #4 network among Adults 18-34 and Adults 18-49, out-delivering NBC in both demographics.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • On Thursday night, Univision ranked #4 among Adults 18-34, Adults 18-49, and Total Viewers 2+, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • On Friday night, Univision ranked #5 among Adults 18-34 and Adults 18-49.  From 10pm-11pm, Univision aired the opening hour of “Teleton USA” – a 28-hour fundraiser for children that was broadcast on the network through Sunday, December 16 at 2am EST. Hosted by Don Francisco, Lucero, Galilea Montijo, and Jorge Ramos, “Teleton USA” featured appearances by Hispanic celebrities such as Alejandro Sanz, Gloria Estefan, Yuri, Cristian Castro, Moderatto, Beto Cuevas, Reik, Los Temerarios, Maria Jose, Mariana Seoane, Daniela Romo, Larry Hernandez, Alex Syntek, Rogelio Martinez, Graciela Beltran, Jorge Muñiz, Paty Cantu, Pandora, Raul Gonzalez, Alan Tacher, Chiquinquiera Delgado, Alejandra Espinoza, Lourdes Stephen and many others.  The Friday night primetime portion (10-11P) averaged 2.6 Million Total Viewers 2+, 1.3 Million Adults 18-49, and 663,000 Adults 18-34.  Also, it ranked among the top 10 programs of the night among Adults 18-34; top 15 for Total Viewers 2+ and Adults 18-49.

 

  • Airing “Teleton USA” on Saturday night, Univision finished the night as the #3 network among Adults 18-34 and Adults 18-49. The primetime portion (8-11P) averaged 1.7 Million Total Viewers 2+, 755,000 Adults 18-49, and 377,000 Adults 18-34.  It ranked among the the top 5 programs for the night among Adults 18-34; top 10 for Total Viewers 2+ and Adults 18-49.

 

  • On Sunday night, Univision ranked as the #4 network among Adults 18-34 and Adults 18-49, beating ABC in both demographics.  All programming featured coverage celebrating the life of superstar Jenni Rivera.

 

ü  At 7 p.m. Unvision aired “Aqui y Ahora” (Here and Now), which attracted 2.8 Million Total Viewers 2+, 1.3 Million Adults 18-49, and 540,000 Adults 18-34.

ü  At 8 p.m. Univision aired “La Diva en Concierto”, which attracted 3.5 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 820,000 Adults 18-34.

ü  At 10:28 p.m., Univision continued its special coverage with “Sal y Pimienta,” (Salt and Pepper), with 3.4 Million Total Viewers 2+, 1.6 Million Adults 18-49, and 799,000 Adults 18-34 tuning in as they remembered the star. 

 

  • At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #4 network for the hour (M-F) among Adults 18-34.  “Por Ella Soy Eva” attracted 3.8 Million Total Viewers 2+, 2.0 Million Adults 18-49, and 943,000 Adults 18-34.

 

  • Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #4 network among Adults 18-34 for the hour (M-F). “Amores Verdaderos” attracted 4.3 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34 and #4 among Adults 18-49. “Amor Bravio” attracted 3.1 Million Total Viewers 2+, 1.6 Million Adults 18-49, and 751,000 Adults 18-34.  (Note: Due to Teleton airing live on Univision, the Fri telecast aired at 9P and did not include West Coast viewing (where it aired at 2AM).)

 

 
  • Joseph

    On most weeks this season, Univision has been the top-ranked broadcast network in the 18-34 demo.

    Within a couple of years, I’d expect that Univision will win the season-long race in the 18-34 demo, and may win a full season among 18-49′s within a decade.

  • Joseph

    In my last post, I should have written “On most weeks this season, Univision has been the top-ranked broadcast network in the 18-34 demo on Friday nights.

    Sorry for the typo.

  • THE OLD MAN

    Have been noticing they’re frequently ahead of ABC, Fox & the CW 18-49

    Agree they will probably take 18-34 demo season-long in the not-too-distant future

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