ABC's Tuesday Comedies Build Against 'The Voice' Finale

via press release:

Against Strong Tuesday Competition, ABC Grows 8% Week to Week in Adults 18-49


The Net’s Rebroadcast of “A Charlie Brown Christmas” Improves its Hour for ABC Year to Year and Tops “The Voice” Finale as Tuesday’s Top Broadcast with Kids 2-11


“Happy Endings” Hits a 7-Week High in Adults 18-49 and a Season High in Men 18-34


“Don’t Trust the B— in Apt 23” is Up Week to Week in Viewers and Young Adults


ABC’s “Private Practice” Scores its Highest Rating in 3 Months with Women 18-34



Tuesday Night (8:00-11:00 p.m.)

Opposite the 2-hour season finale of “The Voice” and CBS’ all-original drama lineup, ABC was up week to week on Tuesday night by 8% in Adults 18-49 (1.4/4 vs. 1.3/4).


“A Charlie Brown Christmas” (8:00-9:00 p.m.)

ABC’s second rebroadcast this season of “A Charlie Brown Christmas” ranked No. 1 against its broadcast competition from 8:00-9:00 p.m. in Teens 12-17 (1.2/5-tie) and Kids 2-11 (2.6/9), leading its nearest competitor (NBC – 1.6/5) by 63% on the latter measure. In fact, ABC’s “A Charlie Brown Christmas” stood as the night’s top-rated broadcast show with Kids 2-11, topping “The Voice” finale by 30% (2.6/9 vs. 2.0/9).


  • The animated PEANUTS special improved the hour year to year for ABC by 5% in Total Viewers (5.8 million vs. 5.5 million) and by 21% in Adults 18-49 (1.7/5 vs. 1.4/4).


“Happy Endings” (9:00-9:30 p.m.)

Despite facing “The Voice” finale at 9:00 p.m., ABC’s “Happy Endings” grew 8% week to week in Adults 18-49 (1.3/4 vs. 1.2/3) to equal a 7-week high – since 10/30/12.  Spiking 44% in Adults 18-34 over the prior week, the ABC comedy posted a best-since premiere rating – since 10/23/12.  In addition, “Happy Endings” matched a season-high with Men 18-34.


“Don’t Trust the B—- in Apt 23” (9:30-10:00 p.m.)

At 9:30 p.m. against the second half-hour of “The Voice,” ABC’s “Don’t Trust the B—- in Apt 23” built week to week by 4% in Total Viewers (2.6 million vs. 2.5 million) and by 10% in Adults 18-49 (1.1/3 vs. 1.0/3).


“Private Practice” (10:00-11:00 p.m.)

At 10 o’clock, ABC’s “Private Practice” ran as the No. 1 drama in the hour across all key Women demographics, beating CBS’ “Vegas” by strong double-digit margins: W18-34 (+67% – 1.5/4 vs. 0.9/3), W18-49 (+19% – 1.9/5 vs. 1.6/4) and W25-54 (+15% – 2.3/5 vs. 2.0/5).


  • Growing for the 2nd week in a row with Women 18-34 (+7%) against the final hour of “The Voice” finale, “Private Practice” scored its highest rating in nearly 3 months– since 10/2/12.



A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 12/18/12.



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