ABC's Tuesday Comedies Build Against 'The Voice' Finale

Categories: Network TV Press Releases

Written By

December 19th, 2012

via press release:

Against Strong Tuesday Competition, ABC Grows 8% Week to Week in Adults 18-49

 

The Net’s Rebroadcast of “A Charlie Brown Christmas” Improves its Hour for ABC Year to Year and Tops “The Voice” Finale as Tuesday’s Top Broadcast with Kids 2-11

 

Happy Endings” Hits a 7-Week High in Adults 18-49 and a Season High in Men 18-34

 

“Don’t Trust The B--- in Apt 23” is Up Week to Week in Viewers and Young Adults

 

ABC’s “Private Practice” Scores its Highest rating in 3 Months with Women 18-34

 

 

Tuesday Night (8:00-11:00 p.m.)

Opposite the 2-hour season finale of “The Voice” and CBS’ all-original drama lineup, ABC was up week to week on Tuesday night by 8% in Adults 18-49 (1.4/4 vs. 1.3/4).

 

“A Charlie Brown Christmas” (8:00-9:00 p.m.)

ABC’s second rebroadcast this season of “A Charlie Brown Christmas” ranked No. 1 against its broadcast competition from 8:00-9:00 p.m. in Teens 12-17 (1.2/5-tie) and Kids 2-11 (2.6/9), leading its nearest competitor (NBC – 1.6/5) by 63% on the latter measure. In fact, ABC’s “A Charlie Brown Christmas” stood as the night’s top-rated broadcast show with Kids 2-11, topping “The Voice” finale by 30% (2.6/9 vs. 2.0/9).

 

  • The animated PEANUTS special improved the hour year to year for ABC by 5% in Total Viewers (5.8 million vs. 5.5 million) and by 21% in Adults 18-49 (1.7/5 vs. 1.4/4).

 

Happy Endings” (9:00-9:30 p.m.)

Despite facing “The Voice” finale at 9:00 p.m., ABC’s “Happy Endings” grew 8% week to week in Adults 18-49 (1.3/4 vs. 1.2/3) to equal a 7-week high – since 10/30/12.  Spiking 44% in Adults 18-34 over the prior week, the ABC comedy posted a best-since premiere rating – since 10/23/12.  In addition, “Happy Endingsmatched a season-high with Men 18-34.

 

“Don’t Trust The B---- in Apt 23” (9:30-10:00 p.m.)

At 9:30 p.m. against the second half-hour of “The Voice,” ABC’s “Don’t Trust The B---- in Apt 23” built week to week by 4% in Total Viewers (2.6 million vs. 2.5 million) and by 10% in Adults 18-49 (1.1/3 vs. 1.0/3).

 

Private Practice” (10:00-11:00 p.m.)

At 10 o’clock, ABC’s “Private Practice” ran as the No. 1 drama in the hour across all key Women demographics, beating CBS’ “Vegas” by strong double-digit margins: W18-34 (+67% - 1.5/4 vs. 0.9/3), W18-49 (+19% - 1.9/5 vs. 1.6/4) and W25-54 (+15% - 2.3/5 vs. 2.0/5).

 

  • Growing for the 2nd week in a row with Women 18-34 (+7%) against the final hour of “The Voice” finale, “Private Practice” scored its highest rating in nearly 3 months– since 10/2/12.

 

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 12/18/12.

 

 

 
  • Greg

    This is hilarious. Are they actually trying to put a positive spin on these shows? I mean, I love them and all, but we all know they’re dead (at least Apartment 23 is, though I’ve been praying for the syndication Gods to save Happy Endings).

  • MVProductions44

    ABC sure knows how to put a spin on some relatively awful ratings. I don’t care too much for Happy Endings, but I love Don’t Trust The B…. in Apartment 23 but they’re only garnering 3.18 (HE) and 2.55 (DTTBIA23). Those are awful and in the key 18-49 demographic they only managed 1.3 and 1.1 respectively. With Dancing with the Stars gone (and falling quickly) and only doing one cycle a year now, ABC needs to really do something on Monday and Tuesday’s with their lingering ratings!

  • Dan

    And here’s the spin, once again. Here’s the negative take on it

    ABC was crushed heavily by not only a repeat of The Voice but the actual live program. The only glimmer was the Charlie Brown Xmas rerun that people can watch for free on youtube.

    Meanwhile comedies Happy Endings and Apartment 23 were up but a 1.1 and a 1.3 that was normally horrible by our old standards but is now The New Normal (and because of poor scheduling last season A23 has a near full season as does Happy Endings) These comedies real numbers were masked when they rode on the Modern Family coattails but airing alone both are rather bleak. 11 more weeks of both shows.

    Speaking of riding on coattails, at 10pm Private Practice, the show that only succeeded behind Grey’s Anatomy and never caught on an audience of their own is ending its run with a 1.0, not bad. 3 more eps and it’s just a memory of the horrible 2007 strike season from once it came.

  • Dan

    The funny thing is, both Happy Endings and Apartment 23 are two of the funniest comedies on TV but airing against comedies like NBC’s Go On and New Normal as well as Fox’s New Girl and Mindy Project makes people not want to watch the ABC shows. My guess next season is DWTS will still be on Tuesdays but maybe ABC will air Shark Tank as its companion and move it away from Fridays.

    @MVProductions44 – There’s nothing ABC can do this season. 7 years ago they pulled Emily’s Reasons Why Not and Jake in Progress for getting twice as many viewers than both ABC”s current Tuesday comedies. This season they will burn through most of the Happy Endings and Apartment 23 eps and the rest will likely be burned off over the summer.

  • wichitahusker

    Dan — it’s “from whence it came.”

  • Networkman

    Happy Endings and Don’t Trust the B… are up slightly only because both New Girl and Mindy Project were repeats. Still a Modern Family repeat would be able to do better in the timeslot.

    I wish ABC had the guts earlier in the season to switch timeslots between Private Practice and the two comedies. I feel Private Practice would have done better behind DWTS:results. And the comedies would of been stronger in the 10pm hour away from the competition of the other comedies and against old skewing Vegas.

    8pm DWTS:Results
    9pm Private Practice
    10pm Happy Endings
    10:30 Don’t Trust the B…

    I feel we would of saw high 1′s for both Private Practice and the comedies.

  • Dan

    I think ABC would be better off moving the failing ailing Tuesday comedies to Fridays at 9pm in early April once Shark Tank finishes its run and once DWTS premieres to air the comedies last few episodes. My guess is it will probably do the same 1.3-1.5 9pm Fridays than the shows are currently doing.

    ABC was smart to not air the midseason comedies at Tuesdays but now both shows are crammed into wednesdays ensuring that Wednesdays will have no repeats. Family Tools is dead but HTLWYP still has a chance if ABC holds the remaining eps of the season until next fall.

  • Fred

    When I love a show, I don’t mind the spin! YAY for Happy Endings!!!
    Great comedy and cast.
    Would be great if ABC could find a different slot. I mean it is up against 2 sitcoms, CBS powerful NCIS LA & The VOICE. Not a easy task.

  • Kyle7

    @Dan: “7 years ago they pulled Emily’s Reasons Why Not and Jake in Progress for getting twice as many viewers than both ABC”s current Tuesday comedies.”

    I’m whistling you for a Gunsmoke Rule violation: No comparing the ratings of any individual show this season to a show in any season except the previous one.

  • Dan

    @Kyle7 – I am breaking the Gunsmoke rule but I’m saying that no matter what year it is, Anything under a 2.0 not airing on fridays was always considered bad by the big four networks and would be pulled and now years after they aren’t. Looking at all networks this is the 1 year where almost all networks have used the phrase “No more episodes will be ordered beyond n the original 13 but all will air. This includes: The Mob Doctor, Emily Owens MD, 666 Park Avenue, and Last Resort, and to a lesser extent Made in Jersey. Even lower rated shows get extra eps like Ben & Kate, Whitney, Guys With Kids and Up All Night. In previous years, networks would not tolerate this, even the past 2 years.

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