Disney Channel Earns Historic #1 Total Day Win in Kids 2-11 in 2012
via press release:
For 2012, Disney Channel was #1 among Kids 2-11, toppling Nickelodeon’s 17-year record in Total Day, #1 for the 2nd consecutive year among Kids 6-11 and for the 4th year among Tweens 9-14 with a dynamic line-up of hit live action and animated programs including the #1 TV series (Good Luck Charlie), the #1 animated TV series (Phineas and Ferb) and the #1 TV movie (Let It Shine). In Prime, Disney Channel was at #1 for the 12th consecutive year in Tweens 9-14 and for the 10th straight year in Kids 6-11, and placed among the Top 2 cable networks in Total Viewers for the 7th year in a row.
In its second year, Disney Junior, the daily programming block for kids age 2-7, posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Girls 2-5 and Women 18-49. Doc McStuffins ranked as cable TV’s #1 series of 2012 across Kids 2-5, Girls 2-5 and Boys 2-5 – a network first. The animated TV movie Sofia the First: Once Upon a Princess was the #1 TV telecast of 2012 across preschoolers and the #1 preschool telecast in Total Viewers and Women 18-49 – also seminal accomplishments. In fact, Sofia the First became the #1 telecast in cable TV history in Kids 2-5 and Girls 2-5, and #1 preschool cable TV telecast ever in Total Viewers and Women 18-49. Moreover, with Jake and the Never Land Pirates and Mickey Mouse Clubhouse, Disney Channel delivered the year’s Top 3 cable TV series in the demos for the first time in the network’s history.