'Mega Week' Premieres of Supersized Episodes and a Much Anticipated Series Debut Takes Discovery Channel to #4 in All of Cable Prime Time for Week Ending December 16

Categories: Network TV Press Releases

Written By

December 19th, 2012

via press release:

“MEGA WEEK” PREMIERES OF SUPERSIZED EPISODES AND A MUCH ANTICIPATED SERIES DEBUT TAKES DISCOVERY CHANNEL TO #4 IN ALL OF CABLE PRIME TIME FOR WEEK ENDING DEC. 16

Discovery Channel Has Best Week Ever Among Men 25-54 Ratings and Delivery 

Discovery Channel's annual Prime Time week of programming titled "MEGA WEEK” aired from Dec. 10-16 and delivered mega ratings for the network, earning 1.56 HH AA% / 1.24 P25-54 AA%  and  2.17 million total viewers P2+ for the week.  Sneak Peek and Series Premieres of AMISH MAFIA, and Super-Sized episodes of American Chopper, FAST ‘N LOUD and Moonshiners pushed Discovery Channel to #4 in all of cable Prime Time in total viewers and set a new record for Men 25-54.  Discovery Channel also beat broadcast network ABC among Men 18-49 and 25-54 for the week.

MEGA WEEK 2012 highlights included:

  • Annual live event American Chopper LIVE: THE REVENGE was the #1 cable program on Tuesday night among Persons and Men 25-54 and 18-49, Men 18-34 and M18+ delivery.  It earned a 2.77 HH rating and a 2.51 P25-54 rating delivering 3.91 million total viewers P2+.
  • The sneak peek premiere of all-new series AMISH MAFIA on Tuesday night earned a 2.51 HH rating a 2.13 P25-54 rating delivering 3.41 million viewers P2+ making it the highest-rated launch ever for a Discovery series among Persons and Men 25-54, 18-49 and 18-34 delivery.
  • Moonshiners hit a series viewership high with 3.41 million viewers Wednesday night and was the #1 cable program among Persons and men 25-54, 18-49 and 18-34 delivery, no exclusions. The series premiere of AMISH MAFIA delivered 3.64 million viewers which increased viewership and HH from the sneak peek premiere on Tuesday. The shows were the #1 and #2 cable programs among HH, P2+, P18+, Persons and Men 25-54 and 18-49 delivery.

With the premiere of Gold Rush, Discovery Channel was the #1 network in all of television Friday night among Men 25-54, 18-49 and 18-34 ratings and delivery, and it out-delivered all broadcast and cable networks, including ABC, CBS, FOX, and NBC, among Men 25-54, 18-49, and 18-34 delivery.

 
  • THE OLD MAN

    Being a “man” fan of Gold Rush, noticed the Fri night dominance some time ago.

    Amish Mafia is quickly racing up my charts & paired with “Moonshiners” the duo is my “must see” TV, pushing AHS to 11:00.

    GOOD SHOW, Discovery!

  • cra

    Excuse me I see Amish people with guns. The Amish have always been committed to non-violence so I tend to believe that Amish Mafia is made up crap if not a complete insult to the Amish. Same on Discovery network.

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