'Mega Week' Premieres of Supersized Episodes and a Much Anticipated Series Debut Takes Discovery Channel to #4 in All of Cable Prime Time for Week Ending December 16

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

“MEGA WEEK” PREMIERES OF SUPERSIZED EPISODES AND A MUCH ANTICIPATED SERIES DEBUT TAKES DISCOVERY CHANNEL TO #4 IN ALL OF CABLE PRIME TIME FOR WEEK ENDING DEC. 16

Discovery Channel Has Best Week Ever Among Men 25-54 Ratings and Delivery 

Discovery Channel’s annual Prime Time week of programming titled “MEGA WEEK” aired from Dec. 10-16 and delivered mega ratings for the network, earning 1.56 HH AA% / 1.24 P25-54 AA%  and  2.17 million total viewers P2+ for the week.  Sneak Peek and Series Premieres of AMISH MAFIA, and Super-Sized episodes of AMERICAN CHOPPER, FAST ‘N LOUD and MOONSHINERS pushed Discovery Channel to #4 in all of cable Prime Time in total viewers and set a new record for Men 25-54.  Discovery Channel also beat broadcast network ABC among Men 18-49 and 25-54 for the week.

MEGA WEEK 2012 highlights included:

  • Annual live event AMERICAN CHOPPER LIVE: THE REVENGE was the #1 cable program on Tuesday night among Persons and Men 25-54 and 18-49, Men 18-34 and M18+ delivery.  It earned a 2.77 HH rating and a 2.51 P25-54 rating delivering 3.91 million total viewers P2+.
  • The sneak peek premiere of all-new series AMISH MAFIA on Tuesday night earned a 2.51 HH rating a 2.13 P25-54 rating delivering 3.41 million viewers P2+ making it the highest-rated launch ever for a Discovery series among Persons and Men 25-54, 18-49 and 18-34 delivery.
  • MOONSHINERS hit a series viewership high with 3.41 million viewers Wednesday night and was the #1 cable program among Persons and men 25-54, 18-49 and 18-34 delivery, no exclusions. The series premiere of AMISH MAFIA delivered 3.64 million viewers which increased viewership and HH from the sneak peek premiere on Tuesday. The shows were the #1 and #2 cable programs among HH, P2+, P18+, Persons and Men 25-54 and 18-49 delivery.

With the premiere of GOLD RUSH, Discovery Channel was the #1 network in all of television Friday night among Men 25-54, 18-49 and 18-34 ratings and delivery, and it out-delivered all broadcast and cable networks, including ABC, CBS, FOX, and NBC, among Men 25-54, 18-49, and 18-34 delivery.

blog comments powered by Disqus