Univision 2012 Ratings Highlights

Categories: Network TV Press Releases

Written By

December 20th, 2012

via press release:

As the year comes to an end, Univision is set to finish 2012 posting wins among hard-to-reach TV viewers aged 18 to 34. For the sixth consecutive year, the Spanish-language network is set to finish as the No. 1 network on Friday nights among Adults 18-34 (1.1 million) – ahead of its closest competitor, NBC, by 31%.  Univision will also finish as the No. 4 network (broadcast or cable) among Adults 18-34 with 984,000 viewers, beating CBS and all cable networks during broadcast primetime– up from fifth place a year ago.  With two times more Adults 18-34 viewers, Univision has out-performed the CW every single year since 2006 in broadcast primetime.

 

Univision is also set to finish 2012 as the No. 5 network in all of television for the ninth consecutive year (since 2004) during broadcast primetime with 3.6 million Total Viewers 2+ and 1.8 million Adults 18-49. The Spanish-language network was the #1 broadcast network among Adults 18-49 on 38 nights in 2012.  Additionally, it has out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on more nights in 2012 thus far than the comparable dates in 2011 among Adults 18-49 (279 nights vs. 265 nights) – as well as among Adults 18-34 (333 nights vs. 326 nights).

 

Univision has out-performed ABC, CBS and FOX on more nights in 2012 thus far versus same nights in 2011 among Adults 18-49 and 18-34:

  • Adults 18-49: ABC (145 nights vs. 133 nights), CBS (129 nights vs. 114 nights) and FOX (128 nights vs. 104 nights)
  • Adults 18-34: ABC (244 nights vs. 206 nights), CBS (269 nights vs. 249 nights) and FOX (143 nights vs. 138 nights)

 

Univision will finish 2012 with a higher percentage of live viewership (92%) among Adults 18-49 during broadcast prime than ABC (66%), CBS (70%), NBC (67%), FOX (64%) and CW (60%).

 

Univision continues to deliver younger viewers during primetime in comparison to the English-language broadcast networks: Univision (38  years old), ABC (52 years old), CBS (57 years old), NBC (50 years old), FOX (46 years old) and the CW (39 years old).

 

Thus far this year, KMEX Univision 34 in Los Angeles is set to finish the 2012 calendar year as the No. 1 most-watched station in the country in primetime and total day viewing among Adults 18-34, regardless of language, beating all ABC, CBS, FOX, NBC and CW local stations.

Additionally, year to date (Dec 10, 2012), WXTV Univision 41 in New York and KMEX Univision 34 in Los Angeles are set to finish 2012  with the No. 1 and No. 2 most-watched early local newscasts in the country among Adults 18-34 and Adults 18-49, regardless of language, beating all ABC, CBS, FOX, NBC and CW local stations. KMEX Univision 34 in Los Angeles is set to finish 2012 with the No. 1 most-watched late local newscast in the country among Adults 18-34 and Adults 18-49, regardless of language, beating all ABC, CBS, FOX, NBC and CW local stations.

 

Notable Program Highlights:

 

“Noticiero Univision” (Univision News) Monday-Friday, 6:30 p.m.-7 p.m.

  • Delivering 1.8 million Total Viewers 2+, 362,000 Adults 18-34, 857,000 Adults 18-49 and 880,000 Adults 25-54.
  • Generating strong year-over-year audience growth of +3% among the key Adult 18-49 viewers while the English-language broadcast evening news programs are reporting audience declines (individually and combined): ABC World News Tonight (-7%), CBS Evening News (-5%), NBC Nightly News (-6%) and English-language broadcasts combined (-6%).
  • Attracting an audience that is a generation younger than its English-language broadcast evening news counterparts: (44 years old versus 63 years old).

 

Univision’s “Despierta America” (Wake-Up America) Monday-Friday, 7 a.m.-11a.m.

  • Experiencing strong audience gains compared to the same time last year among Total Viewers 2+ (up +17%), Adults 18-34 (up +5%), Adults 18-49 (up +9%) and Adults 25-54 (up +10%).
  • Ranking as the No. 1 early morning program in 2012 among Hispanic Viewers (Total Viewers 2+ and Adults 18-49).

 

Univision’s 24th Annual “Premio Lo Nuestro” awards show on February 16, 2012

·         Reached nearly 10 million Total Viewers 2+ (9.9 million) who tuned in to all or part of the three-hour broadcast.

·         Delivered an average audience of 5.6 million Total Viewers 2+, 3.1 million Adults 18-49 and 1.8 million Adults 18-34.

·         Made Univision the No. 2 network (broadcast or cable) for third consecutive year among Adults 18-34, and No. 3 network among Adults 18-49.

·         Attracted more Hispanic viewers (Adults 18-49, Adults 18-34 and Total Viewers 2+) than the combined audiences of the latest editions of the “Golden Globe Awards,” “The Primetime Emmy Awards,” “American Music Awards” and “MTV Video Music Awards.”

 

Univision’s Mexico vs. Colombia international friendly on February 29, 2012

  • The Mexico vs. Colombia match was the No. 1 sporting event on all of Spanish-language TV among Adults 18-34; Men 18-34; Adults 18-49 and Men 18-49. The match delivered an average audience of 4.3 million Total Viewers 2+.

 

Univision’s “Nuestra Belleza Latina 2012” (Our Latin Beauty) Season 6 finale on May 20, 2012

  • Reached 6.1 million Total Viewers 2+ who tuned in to all or part of the two-hour finale broadcast.
  • Generated 3.8 million Total Viewers 2+, 1.8 million Adults 18-49 and 907,000 Adults 18-34.
  • In its 6th Season, Univision’s” Nuestra Belleza Latina” reached 18.2 million Total Viewers 2+.

 

Univision’s 9th Annual “Premios Juventud Awards” show on July 19, 2012

  • Reached 8.8 million Total Viewers 2+ who tuned in to all or part of the three-hour broadcast.

·         Delivered an average audience of 4.1 million Total Viewers 2+, 2.1 million Adults 18-49 and 1.2 million Adults 18-34.

·         Made Univision the #1 network for the fifth consecutive year among Adults 18-34 in broadcast primetime.  And the No. 2 Network among Adults 18-49 (beating ABC, NBC, FOX, CW and all of the cable network offerings) during entire night.

·         Reached more unduplicated viewers than the youth-targeted English-language award shows.

 

Univision’s “La Que No Podia Amar” (The One I Couldn’t Love) finale on August 10, 2012

  • Reached 7.5 million Viewers 2+ who tuned in to all or part of the two-hour broadcast.
  • Averaged 5.8 million Total Viewers 2+, 3.0 million Adults 18-49 and 1.6 million Adults 18-34.
  • Made Univision the No. 2 network (broadcast or cable), during finale and for the entire night among Total Viewers 2+, Adults 18-49 and Adults 18-34, beating ABC, CBS, FOX and all cable networks.
  • Ranked as the #2 program of the night (behind NBC’s “2012 Summer Olympics”) with Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • Hispanics chose “La Que No Podia Amar” over the 2012 Summer Olympics.  In fact, the novela was the highest-rated, non-Olympic program on virtually every weeknight among Adults 18-49 and Adults 18-34.

 

Univision’s “Sabado Gigante” 50th Anniversary Special on October 27, 2012

  • Reached 6.4 million Viewers 2+ who tuned in to all or part of the three-hour broadcast.
  • Averaged 3.2 million Total Viewers 2+, and 1.5 million Adults 18-49
  • Ranked among the Top 5 broadcasts on Saturday night with Adults 18-49.

 

Univision’s “Abismo de Pasion” (Abyss of Passion) finale on November 5, 2012

  • Reached 7.3 million Viewers 2+ who tuned in to all or part of the two-hour broadcast.
  • Averaged 5.5 million Total Viewers 2+, 2.9 million Adults 18-49 and 1.5 million Adults 18-34.
  • Made Univision one of the top-rated networks in the time period: No. 3 network with Adults 18-34, beating ABC, CBS, FOX and CW; No. 4 network among Adults 18-49 (ahead of ABC, FOX and CW)
  • Delivered a consistent audience throughout its full-run with consecutive monthly audience growth in its final months and regularly ranked among the Top 10 Programs on a nightly basis, out-delivering many of the primetime programs on English-language television among both Adults 18-49 and Adults 18-34.

 

Univision’s 13th Annual Latin GRAMMY Awards on November 15, 2012

  • Reached 9.5 million Viewers 2+ who tuned in to all or part of the three-hour broadcast.
  • Averaged nearly 5 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.4 million Adults 18-34.
  • Made Univision the No. 2 network for the entire night among Adults 18-34.
  • Attracted  more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audiences of the latest editions of the “American Music Awards,” “Billboard Music Awards,” “Country Music Awards” and “MTV Video Music Awards.”

 

Univision’s “¡Mira Quién Baila!” (Look Who’s Dancing!)  finale on November 18, 2012

·                     Reached 6.7 million Viewers 2+ who tuned in to all or part of the broadcast.

·                     Averaged 3.9 million Total Viewers 2+ and 1.9 million Adults 18-49.

·                     In its third season, Univision’s “¡Mira Quién Baila!” reached 18.2 Million Total Viewers 2+

 

Univision’s “TeletónUSA” airing from December 14-16, 2012

·         Reached 13.9 million Viewers 2+ who tuned in to all or part of the twenty-eight hour broadcast.

·         During the first hour of “TeletónUSA” (10-11 p.m. ET on Friday, December 14), the telecast made Univision the No. 3 broadcast network in the time slot, beating CBS among Adults 18-34.

·         Overall, the 28-hour broadcast on the Univision Network generated 1.2 million Total Viewers 2+, 585,000 Adults 18-49 and 284,000 Adults 18-34.

 
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