'A White House Christmas' Improved on NBC's Time-Period Average From Last Season by 7 Percent

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via press release:

At 8 p.m. ET,A White House Christmas: First Families Remember” (1.6/5 in 18-49, 8.5 million viewers overall) earned NBC’s highest 18-49 and total-viewer results in the time period since an NFL telecast on November 22. In a competitive slot versus Fox’s “X Factor” finale, CBS s encore comedies and ABC’s “Charlie Brown” special, “A White House Christmas” improved on NBC’s time-period average from last season by 7 percent in 18-49 rating (to a 1.6 from a 1.5) and by 145 percent in total viewers (8.462 million vs. 3.451 million, L+SD non-sports). In total viewers,  A White House Christmas: First Families Remember” was competitive with Fox’s “X Factor” finale (8.462 million vs. 8.948 million for “X Factor” in that hour).

 

* From 9-9:31 p.m. ET, an encore telecast of The Office averaged a 1.0/3 in 18-49 and 3.1 million viewers overall. In total viewers, this is the top-scoring “Office” encore since October 20, 2011 (3.3 million).

 

* From 9:31-10:01 p.m. ET, a rebroadcast “Parks and Recreation” (0.8/2 in 18-49, 2.1 million viewers overall) tied for #2 in the time period among ABC, CBS, NBC and Fox in men 18-34.

 

* From 10:01-11 p.m. ET, Rock Center with Brian Williams (0.8/2 in 18-49, 3.5 million viewers overall) grew from its first half-hour to its second by 13 percent in adults 18-49 (to a 0.9 rating from a 0.8), by 20 percent in adults 25-54 (1.2 vs. 1.0) and by 17 percent in total viewers (3.8 million vs. 3.2 million), while the ABC and CBS competition declined half-hour to half-hour in all three categories.

 

*  Rock Center with Brian Williams is currently up versus last week in total viewers by 2 percent (3.498 million vs. 3.418 million) and is matching last week’s rating in adults 25-54 (1.1).

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