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Soap Opera Ratings: All Soaps Up From Last Week

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December 22nd, 2012

 

via Soap Opera Network:

 

December 10 – December 14, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,372,000 (+193,000/-93,000)
2. B&B 3,258,000 (+196,000/+238,000)
3. GH 2,657,000 (+119,000/+262,000)
4. DAYS 2,369,000 (+90,000/+136,000)

Households
1. Y&R 3.3/11 (+.1/same)
2. B&B 2.4/8 (+.1/+.1)
3. GH 2.0/6 (+.1/+.2)
4. DAYS 1.8/6 (+.1/+.1)

 

Women 18-49 Viewers
1. Y&R 804,000 (+92,000/+7,000)
2. B&B 667,000 (+121,000/+105,000)
3. GH 610,000 (+1,000/-36,000)
4. DAYS 549,000 (+45,000/+21,000)

Women 18-49 Rating
1. Y&R 1.3/8 (+.2/+.1)
2. B&B 1.0/6 (+.1/+.1)
2. GH 1.0/6 (same/same)
4. DAYS 0.9/5 (+.1/+.1)

 

 

 

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • James

    I hope GH can hit 3 Mil by Feb. Days needs to be at 2.5 or 2.6 by Feb as well. B&B I want at 4 M and Y&R at 5M. That’s what I want to see by Feb/March 2013. I only think GH and Days will meet those goals though.

  • Derrick

    Let’s hope Y&R, B&B and DAYS continue to rise!!!!

  • NEK38583

    Thanks for posting the soap ratings I am glad that you all do this.

    Bill-Rob I was wondering what do you think is days chances of being picked up after this year. I was just wondering what was your opnion on it.

  • Nick

    those aren’t serious goal numbers, are they? Getting started on your New Year’s Eve drinking?

  • DenverDean

    Good to see rebound from weird drop across the board the previous week. But it was only a four-day week, so no low Friday numbers due to CT shooting.

  • jason

    DOOL-Daniel saved Jennifer again,its a mircle.His hands don’t shake anymore.Can the same happen with this show,I doubt it if you have more s/l’s as lame is this one.

  • Dan

    I watch all soaps but GH is definitely the best by far. But good ratings for all of them overall.

  • s0303

    glad to see 3 of the 4 soaps up from last year…just started watching days and gh after giving up on y&r…days is slow right now, hope it improves..gh is really good…checked gh out a few years ago and it was awful and gave up, but i checked it out a few weeks ago and it’s really good now…big turn around for the show…

  • MBmomof3

    WOW! Great news with increases all around. Happy Holidays!

  • JNewt

    B&B
    Monday: 2.4/3,240,000
    Tuesday: 2.5//3,360,000
    Wednesday: 2.4/3,230,000
    Thursday: 2.4/3,202,000
    Friday:

    DAYS
    Monday: 1.8/2,408,000
    Tuesday: 1.7/2,359,000
    Wednesday: 1.8/2,341,000
    Thursday: 1.8/2,368,000
    Friday:

    GH
    Monday: 2.0/2,752,000
    Tuesday: 2.0/2,576,000
    Wednesday: 1.8/2,549,000
    Thursday: 2.0/2,750,000
    Friday:

    Y&R
    Monday: 3.4/4,555,000
    Tuesday: 3.2/4,415,000
    Wednesday: 3.4/4,318,000
    Thursday: 3.2/4,202,000
    Friday:

    The soaps are having a great year right now as 2013 might be the comeback year of the soaps. This genre looked dead just last year and looks very much alive right now with this AMC/OLTL revival talk earlier in the week.

  • MBmomof3

    I’ve noticed that the MSN.com homepage features links to soap stories on a very regular basis lately. Right now they are featuring 2; one about the newbie “hotties” on Y&R and yet another speculating on Stephen Nichols potential departure from Y&R. I would like to point out this seems to be something of a trend on this site, as I’ve been noticing for weeks that they are featuring daytime soap news frequently. Kudos to MSN… heres hoping fans and the soaps get the attention they deserve.

    I’d also like to comment on the recent media focus on PP’s reported efforts to attempt an AMC/OLTL return in some form or fashion. Most posters on this site know my unwaivering support for the genre, OLTL in particular. I sincerely hope to see these shows return in a meaningful way and will support them in their efforts to offer the fans what they want, even of it means breaking ground in new formats and media forums. That said, I am a realist and am cautiously optimistic that this is viable at this point in time. However, be it subscription or whatever, I’ll be the first to sign up and see what happens. It is a brave new world and I am willing to give PP & ABC/D a chance in their efforts to try new methods to bring home my lifelong love affair with OLTL. Fingers crossed!

  • Jarrett

    People sleep on Y&R but its been improving lately under the new direction. It’s gotten back to that pre-MAB era and the new additions to the cast have been amazing. The show seems to definitely be rebuilding.

    You know what I too notice lately that the daytime soap genre seems to be coming back from the dead this year. Sites that wouldn’t even mention the soap business outside of cancellations seem to have either started back covering them or just started.

    If AMC and OLTL actually do get back into production and even better back on ABC Daytime or television period that’ll be huge for the genre especially if they’re successful like GH this year.

    My main concern lies with DAYS, it looks like its gonna be another 11th hour decision but the ratings themselves have been consistent most of the year for the most part. I wish NBC would get back in the daytime game and try out a new soap so that DAYS doesn’t stay out on that island by itself.

  • Jarrett

    I was reading something that was reported on Saturday that PP was given an extension until the end of February to get the soaps into production. Another interesting fact was that if and when OLTL goes back to production a lot of those people might be headed back there like the Mannings but GH would be in trouble if Frankie V. and Ron C. went back to OLTL.

    http://daytimeconfidential.zap2it.com/2012/12/22/report-abc-gives-prospect-park-additional-time-to-reboot-all-my-children-and-one-life-to-#comments

  • moshane58

    Glad to see all soaps doing well.Maybe these networks will get the hint how much soaps are loved.

  • ebarryhill

    The prospect, pun intended, of getting AMC and especially OLTL back on the air is exciting. HOWEVER, it would likely be without Cartini as producer/writers. There are a lot of hurdles to overcome too, story wise. Not to mention, the uses of OLTL actors. I could easily conceive of a GH/OLTL hybrid though. The logistics of that would be a nightmare for the producers though. What I’d really like to see is ABC to option both, and kick Prospect Park to the curb. They could first bring back OLTL since it was the bigger ratings grabber, then AMC at a later time. Also, they could entertain the idea of bringing them both back in half-format. That way it would be much easier to find an hour time slot that would accommodate both. Isn’t B&B a huge hit in 1/2 hr format? It could work. What do you guys think?

  • Kayla Rae

    DOOL is rocking! Love Danifer and Winny! Go Days!! Days is the best of the best by leaps and bounds!

  • Mike

    I asked Robert Seidman about the article a few weeks ago that stated that the key demo for daytime was the 25-54 demo and wanted to know when that changed. As I have always heard it was the 18-49 followed by the 18-34.

    Well now Broadcasting and Cable has another article that states the 25-54 is the key demo for daytime. And according to it only CBS is doing good.

    I can’t link the article as each time my comment won’t post.

    But basically the article says that:

    “Things are looking mighty bright for CBS — at least in the daytime. Through the first nine weeks of the fall TV season, CBS network live-plus-three-day commercial ratings (C3) in the women 25-54 demo during the daypart are up 8% compared to the same period last year, while ABC is down 11% and NBC is down 13%, according to Nielsen data compiled by media agency Carat.”

    This is for the live plus 3 days of DVR viewing included. So the CBS shows are up from this time last year while the other network shows are down from this time last year – based on the first nine weeks. I thought it was weird that they normally base things on live plus 1 but these are for live plus 3

    B&B is up 13% with a 1.33
    Y&R is up 5% with a 1.79

    Days is down 13% with a .98

    GH is down 5% with a 1.24

    The Talk is up 9% with a .96
    The Chew is down 5% with a 1.24

    The View is down 18% to a 1.23

    The 4th hour of the Today show (the only part Nielsen counts in daytime ratings and not morning) is down 17% to a .85

    Let’s Make a Deal 1 is up 7% with a .74
    Let’s Make a Deal 2 is up 9% with a .82

    Price is Right 1 is up 6% to a 1.15
    Price is Right 2 is up 8% to a 1.33

    That ranks the shows for now as:
    1. Y&R – 1.79
    2. B&B – 1.33
    2. Price is Right 2 – 1.33
    4. GH – 1.24
    4. The Chew – 1.24
    6. The View – 1.23
    7. Price is Right 1 – 1.15
    8. Days – 0.98
    9. The Talk – 0.96
    10. Today (4th hour) – 0.85
    11. Lets Make a Deal 2 – 0.82
    12. Lets Make a Deal 1 – 0.74

    I find it weird that The Chew and GH are tied in this key demo (as they put it) and both are now ahead of The View.

    The article summed up with this:

    “With the solid increases in ratings of the CBS daytime shows factored into the other two networks’ daytime ratings, Gold points out that for the first nine weeks, daytime “is the only network daypart besides primetime to get a lift in C3 ratings versus live-plus-same-day ratings. The lift is slight, about 2%-3% due to delayed viewing of the soaps, but the networks will take it and hope it increases a bit more if DVR penetration and usage continues to increase.”

    ************************

    I found the article interesting for 2 things. First in that it also focused on the 25-54 demo. I am guessing that the networks must be shifting focus to this demo more since now this is the 2nd time in 2 weeks that it has been stated in online articles.

    2nd it is the first article I have seen in awhile that focuses on the topic of delayed viewing with some numbers to back them up. Here for the live plus 3 days.

    It shows that according to the actual numbers the daytime shows are only picking up about a 2% to 3% lift in DVR viewing. I am sure many folks thought it would be much higher. But it does state that the networks are happy with that.

    The article also shows that all the daytime shows are picking up DVR viewers as well.

    Check it out.

  • Mike
  • Debsafan

    I hope the soaps keep coming up, I’d sure miss them if we lost whats left

  • shelly

    I for one like to see the glass as half full. CBS and NBC, I think, are cautiously standing behind their daytime dramas. They were witness to the soap viewer backlash at ABC. They’ve had one replacement failure and the response to the third replacement (the most expensive and most hyped) is tepid at best. I would never watch daytime TV again if the soaps were cancelled.

    Regarding PP, I don’t know the particulars and I don’t know what to make of it. But; it is encouraging to me that this issue has resurfaced. It shows that someone, somewhere sees that ABC made a huge mistake AND the core soap fan base is still there IF the writing is decent (like GH right now).

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