ABC's 'The Sound of Music' Rebroadcast is Up Year to Year

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via press note:

Opposite NBC’s Sunday Night Football (San Francisco-Seattle) and Fox’s big NFL primetime overrun into the first hour of the night, ABC’s 4-hour rebroadcast of The Sound of Music delivered solid increases over last year’s telecast, up by 1.5 million viewers and by 22% in Adults 18-49.

 

  • · ABC’s encore movie beat out CBS’ line up on the night, which included a first-run 60 Minutes, by 22% in Adults 18-49.

 

  • · Gaining viewers in each hour, The Sound of Music doubled its Total Viewer (+100%) and Adult 18-49 (+117%) numbers from its first hour to its final hour.
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