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Live+7 DVR Ratings: 'The Big Bang Theory' Leads Adults 18-49 Ratings and Tops Viewership Gains; 'Private Practice' Earns Biggest Percentage Gains in Week 11

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December 24th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the eleventh week of the 2012-2013 season (December 3-December 9),The Big Bang Theory topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.9 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 92% to its Live+Same Day adults 18-49 ratings.

The Big Bang Theory led total Viewership gains, adding 4.090 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

 

Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Big Bang Theory, THE-12/06 CBS 5.2 7.1 1.9 37%
GREY'S ANATOMY-12/06 ABC 3.0 4.8 1.8 60%
New Girl-12/04 FOX 2.0 3.5 1.5 75%
OFFICE-12/06 NBC 2.1 3.5 1.4 67%
Criminal Minds-12/05 CBS 3.0 4.3 1.3 43%
Nashville-12/05 ABC 1.9 3.1 1.2 63%
Castle-12/03 ABC 1.7 2.9 1.2 71%
Elementary-12/06 CBS 2.1 3.3 1.2 57%
Glee-12/06 FOX 2.2 3.4 1.2 55%
Private Practice-12/04 ABC 1.2 2.3 1.1 92%
Person Of Interest-12/06 CBS 2.9 4.0 1.1 38%
Family Guy-12/09 FOX 2.8 3.9 1.1 39%
Two and a Half Men-12/06 CBS 4.0 5.0 1.0 25%
2 Broke Girls-12/03 CBS 3.5 4.5 1.0 29%
How I Met Your Mother-12/03 CBS 3.1 4.1 1.0 32%
Mentalist, THE-12/09 CBS 1.6 2.6 1.0 63%
SCANDAL-12/06 ABC 2.5 3.4 0.9 36%
Hawaii Five-0-12/03 CBS 2.3 3.2 0.9 39%
MIKE & MOLLY-12/03 CBS 3.1 3.9 0.8 26%
BONES-12/03 FOX 1.9 2.7 0.8 42%
PARENTHOOD-12/04 NBC 1.8 2.6 0.8 44%
Law And Order:SVU-12/05 NBC 1.6 2.4 0.8 50%
PARKS AND RECREATION-12/06 NBC 1.5 2.3 0.8 53%
MIDDLE, THE-12/05 ABC 2.3 3.0 0.7 30%
MINDY PROJECT-12/04 FOX 1.3 2.0 0.7 54%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Private Practice-12/04 ABC 1.2 2.3 1.1 92%
Hart Of Dixie-12/04 CW 0.5 0.9 0.4 80%
Fringe-12/07 FOX 0.9 1.6 0.7 78%
New Girl-12/04 FOX 2.0 3.5 1.5 75%
Castle-12/03 ABC 1.7 2.9 1.2 71%
Gossip Girl-MON-12/03 CW 0.3 0.5 0.2 67%
OFFICE-12/06 NBC 2.1 3.5 1.4 67%
30 ROCK-12/06 NBC 1.1 1.8 0.7 64%
Nashville-12/05 ABC 1.9 3.1 1.2 63%
Mentalist, THE-12/09 CBS 1.6 2.6 1.0 63%
Beauty And The Beast-12/06 CW 0.5 0.8 0.3 60%
GREY'S ANATOMY-12/06 ABC 3.0 4.8 1.8 60%
Elementary-12/06 CBS 2.1 3.3 1.2 57%
Supernatural-12/05 CW 0.9 1.4 0.5 56%
Glee-12/06 FOX 2.2 3.4 1.2 55%
MINDY PROJECT-12/04 FOX 1.3 2.0 0.7 54%
PARKS AND RECREATION-12/06 NBC 1.5 2.3 0.8 53%
Vampire Diaries-12/06 CW 1.2 1.8 0.6 50%
Up All Night-12/06 NBC 1.2 1.8 0.6 50%
Law And Order:SVU-12/05 NBC 1.6 2.4 0.8 50%
PARENTHOOD-12/04 NBC 1.8 2.6 0.8 44%
Criminal Minds-12/05 CBS 3.0 4.3 1.3 43%
Raising Hope-12/04 FOX 1.4 2.0 0.6 43%
BONES-12/03 FOX 1.9 2.7 0.8 42%
Last Resort-12/06 ABC 1.2 1.7 0.5 42%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Big Bang Theory, THE-12/06 CBS 16945 21035 4090 24%
Castle-12/03 ABC 8501 12573 4072 48%
GREY'S ANATOMY-12/06 ABC 9104 12860 3756 41%
Elementary-12/06 CBS 10336 14004 3668 35%
Hawaii Five-0-12/03 CBS 9319 12920 3601 39%
Person Of Interest-12/06 CBS 14192 17609 3417 24%
Mentalist, THE-12/09 CBS 7943 11310 3367 42%
Criminal Minds-12/05 CBS 11326 14493 3167 28%
Blue Bloods-12/07 CBS 11172 14110 2938 26%
Nashville-12/05 ABC 5951 8737 2786 47%
Chicago Fire-12/05 NBC 7210 9827 2617 36%
Glee-12/06 FOX 5434 7977 2543 47%
New Girl-12/04 FOX 4103 6503 2400 58%
OFFICE-12/06 NBC 4162 6525 2363 57%
Private Practice-12/04 ABC 4425 6772 2347 53%
SCANDAL-12/06 ABC 7393 9723 2330 32%
BONES-12/03 FOX 7288 9548 2260 31%
Law And Order:SVU-12/05 NBC 6155 8357 2202 36%
Two and a Half Men-12/06 CBS 13502 15651 2149 16%
2 Broke Girls-12/03 CBS 10170 12311 2141 21%
Family Guy-12/09 FOX 5635 7620 1985 35%
MIKE & MOLLY-12/03 CBS 10226 12131 1905 19%
PARENTHOOD-12/04 NBC 4983 6860 1877 38%
CSI: NY-12/07 CBS 9951 11761 1810 18%
How I Met Your Mother-12/03 CBS 8264 10064 1800 22%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Lucinders

    Grey’s Anatomy leads the dramas. It is remarkable that a show this old is still a powerhouse.

  • fra

    nikita’s numbers?

  • Mark Wood

    Would have at best grown from a .4 to a .5 based on cut off on the chart.

  • http://tvbythenumbers.com Robert Seidman

    Re: Nikita: Would have at best grown from a .4 to a .5 based on cut off on the chart.

    exactly so.

  • Mark Wood

    Robert any reason you put the W18-49 for Arrow instead of the general adults 18-49.

    That by the way for the poster who originally asked was originally 1.3 but Live Plus 7 was 1.7 growth of .4.

  • http://tvbythenumbers.com Robert Seidman

    Mark:It wasn’t W18-49… w/18-49= with 18-49. the numbers I posted for Arrow (1.1 to 1.5) were correct for the 12/5 episode.

  • david

    Good to see alot of the CW shows on the list. Parenthood went up a good amount too.

  • Mark Wood

    III

    (especially in regards to the CW). It’s not that DVR and online don’t have impact on renewal, they absolutley do. Its just that DVR viewers (thanks to less of them actually watch commercials) aren’t as valuable as live viewers.

    So based off of data from two years ago (an average for all shows, as such there can be some individual shows that have results that are higher or lower then the overall average, but I have never seen even one weeks data for the various shows on the CW.

    Basically it takes 4 to 5 DVR viewers to equal one live viewer. So they do have value its just not equal value.

    As for online, it also does generate revenue. but it like DVR isn’t equal to live viewers. Now eventually that will probably change but we aren’t there yet, and probably wont be still for several more years.

    But even using the CW, lets look at this weeks Live Same Day numbers and compare the position of shows with Live Plus 7.

    Live Same Day
    Arrow 1.3
    VD 1.2
    SPN .9
    Beauty & the Beast .5
    Hart of Dixie .5
    90210 .5
    Emily Owens .4
    Nikita .4
    Gossip Girl .3

    Live Plus 7 in order
    VD 1.8
    Arrow 1.7
    SPN 1.4 A minor change in order here, but all three are absolutely not in any, sort of danger. They will be renewed.

    Hart of Dixie .9
    Beauty & the Beast .8
    90210 .7

    Those three were marginally tied with a .5 (we don’t know if this reflected teh order in live same day, but it could have). Higher then normal for Hart of Dixie, close to average for 90210, and sinking for Beauty and the Beast which is expected and should continue).

    Nikita .5
    Emily Owens (best it could have done is also a .5)
    Gossip Girl .5

    Only possible show to survive is Nikita and it has absolutely nothing to due with its performance.

    See not much change from live same day to live plus 7. And while none of the above numbers are what networks use to renew shows (those are commercial equivilants), they probably line up fairly close to the program ratings be it live same day, or live plus 7.

    What actually is even more important program ratings wise, is something that for the first year we have yet to see any data, and thats actual live only program ratings.

    As that is the segment of the total audience most likely not not skip commercials. Those can actually have a lot of difference between 8pm shows and 9pm shows.

    As an example when SPN had its 5th season and VD its first VD always outperformed SPN in Live same day usually with a .4 to .6 advantage (sometimes a little less, sometimes a bit more).

    But when you factored out same day DVR use (which again counts, but counts less) SPN was typically scoring results only .1 or .2 behind VD. 8pm shows have an extra hour window for DVR viewing to take place, and it usually shows when you look at live only data.

    For example Arrow is doing .2 to .4 better then SPN on average live same day. Yet SPN has higher DVR growth after the first day, both in percentage and in actual real numbers. Now that could mean more people use their DVR to watch SPN, or it could be that the difference is just that a larger percentage of Arrow fans watch it on DVR but just on the first day and thus are including in live same day.

  • Mark Wood

    Robert

    Crap I was looking at my data for 11/28/12, for Arrow. Sorry.

  • OERM

    Wow for Private Practice
    Maybe is the day the reason why the show is going to finish this season.

  • Tnrichardcoleman

    Go Hart of Dixiw — CW should renew its only sophomore success & it is very consistent.
    Beauty and the Beast is not far behind either!

  • Aeiouy

    I would love to see an average and/or median number just to see what that line is. Clearly some shows outperform the average and some seriously underperform, would be nice to know what that line is.

  • http://tvbythenumbers.com Bill Gorman

    “I would love to see an average and/or median number just to see what that line is. Clearly some shows outperform the average and some seriously underperform, would be nice to know what that line is.”

    I was curious what the current levels were too after reading your question.

    Any kind of median/average analysis would lead to an infinite number of follow on questions (exclude sports! exclude reality! exclude shows with one word names!), so here are the shows, network, the # of new telecasts, and the Live+SD to Live+7 average increase season to date through December 9.

    Feel free to do whatever numerical analysis you wish, but just eyeballing the numbers can tell you what’s “high” and what’s “not so high”.

    PROGRAMS ORIG # TC +7 minus SD Contribution

    GRIMM NBC 7 81%
    PRIVATE PRACTICE ABC 7 79%
    NIKITA CW 5 67%
    REVOLUTION NBC 8 63%
    NEW GIRL FOX 8 63%
    GLEE FOX 6 61%
    FRINGE FOX 7 60%
    666 PARK AVE ABC 9 60%
    30 ROCK NBC 7 58%
    NASHVILLE ABC 7 57%
    OFFICE NBC 8 57%
    SUPERNATURAL CW 8 56%
    GREY’S ANATOMY ABC 8 50%
    REVENGE ABC 9 50%
    ELEMENTARY CBS 8 50%
    CASTLE ABC 8 50%
    MENTALIST, THE CBS 10 50%
    CHICAGO FIRE NBC 6 50%
    PARENTHOOD NBC 8 50%
    GOSSIP GIRL-MON CW 8 50%
    LA COMPLEX CW 1 50%
    PARKS AND RECREATION NBC 8 47%
    LAST RESORT ABC 9 47%
    UP ALL NIGHT NBC 8 46%
    MODERN FAMILY ABC 7 45%
    LAW AND ORDER:SVU NBC 6 44%
    CRIMINAL MINDS CBS 8 43%
    SCANDAL ABC 8 43%
    HAWAII FIVE-0 CBS 9 43%
    BONES FOX 8 43%
    BLUE BLOODS CBS 8 43%
    VAMPIRE DIARIES CW 7 43%
    ONCE UPON A TIME ABC 9 42%
    DON’T TRUST THE B-APT 23 ABC 4 42%
    ARROW CW 7 42%
    MINDY PROJECT FOX 7 41%
    LAST MAN STANDING ABC 4 40%
    CSI CBS 7 40%
    90210 CW 8 40%
    AMERICA’S TOP MOD-13COLLG CW 6 40%
    NEW NORMAL NBC 8 39%
    WHITNEY NBC 2 38%
    PERSON OF INTEREST CBS 8 38%
    BIG BANG THEORY, THE CBS 9 37%
    KITCHEN NIGHTMARES FOX 4 36%
    HAPPY ENDINGS ABC 4 36%
    CSI: NY CBS 9 36%
    GOOD WIFE, THE CBS 10 35%
    FAMILY GUY FOX 7 34%
    HART OF DIXIE CW 8 33%
    MALIBU COUNTRY ABC 4 33%
    NCIS CBS 7 32%
    HOW I MET YOUR MOTHER CBS 9 32%
    VEGAS CBS 7 32%
    MOB DOCTOR FOX 8 30%
    RAISING HOPE FOX 8 29%
    2 BROKE GIRLS CBS 9 29%
    GUYS WITH KIDS NBC 7 29%
    BEAUTY AND THE BEAST CW 7 29%
    MIKE & MOLLY CBS 9 27%
    NCIS: LOS ANGELES CBS 7 27%
    TWO AND A HALF MEN CBS 9 26%
    SURVIVOR: PHILIPPINES CBS 9 25%
    GO ON NBC 8 25%
    ANIMAL PRACTICE NBC 5 25%
    EMILY OWENS MD CW 6 25%
    MIDDLE, THE ABC 8 23%
    SUBURGATORY ABC 6 23%
    AMERICAN DAD FOX 6 23%
    X-FACTOR-THU FOX 7 22%
    BEN & KATE FOX 9 21%
    SHARK TANK ABC 7 21%
    AMAZING RACE 21 CBS 11 19%
    VOICE NBC 10 18%
    DANCING WITH THE STARS ABC 9 18%
    VOICE-TUE NBC 9 18%
    UNDERCOVER BOSS CBS 4 17%
    CLEVELAND FOX 4 17%
    CRIMETIME SATURDAY 8PM CBS 2 17%
    SIMPSONS FOX 7 16%
    X-FACTOR-WED FOX 7 16%
    DATELINE FRI NBC 9 15%
    NEIGHBORS, THE ABC 7 15%
    WHAT WOULD YOU DO? ABC 3 14%
    BOB’S BURGERS FOX 8 14%
    48 HOURS CBS 10 10%
    MADE IN JERSEY CBS 2 10%
    PARTNERS CBS 6 10%
    DANCING W/STARS RESULTS ABC 7 9%
    EXTREME MAKEOVER:HOME ED. ABC 2 8%
    20/20-FRI ABC 9 7%
    60 MINUTES CBS 11 4%
    OT, THE FOX 5 2%
    SAT NIGHT FOOTBALL ABC 8 0%
    AMER FUNN HOME VIDEOS ABC 10 0%
    ABC SAT MOVIE OF THE WEEK ABC 1 0%
    OH SIT! CW 2 0%
    NEXT-TUE CW 1 0%
    NEXT CW 2 0%
    NBC SUNDAY NIGHT FOOTBALL NBC 11 0%
    FOOTBALL NT AMERICA PT 3 NBC 11 0%
    FOOTBALL NT AMERICA PT 2 NBC 11 0%
    ROCK CENTER-B. WILLIAMS NBC 8 0%

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