'It's a Wonderful Life' Wins Monday in All Key Categories With its Biggest Overall Audience Since 2005

Categories: Network TV Press Releases

Written By

December 26th, 2012

via press note:

From 8-11 p.m., an encore telecast of the 1946 movie classic
> "It's a Wonderful Life" (1.5/6 in 18-49, 5.6 million viewers) ranked
> #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total
> viewers and all other key ratings categories.
> * It's the #1 theatrical movie on ABC, CBS, NBC and Fox so far
> this season in total viewers and tied for #1 in adults 18-49 (with
> CBS's December 15 airing of "Elf"). It's also the biggest overall
> audience for a telecast of "It's a Wonderful Life" since Saturday,
> Dec. 10, 2005.
> * Versus its year-ago telecast on Saturday, Dec. 24. 2011, "It's a
> Wonderful Life" is up 16 percent in total viewers (5.616 million vs.
> 4.828 million) and even in 18-49 rating.
> * This is NBC's 34th primetime run of "It's a Wonderful Life,"
> directed by Frank Capra and starring Jimmy Stewart, since the movie
> was brought to broadcast network television in 1994.
> NOTE: All ratings are "live plus same day" from Nielsen Media Research
> unless otherwise indicated.

  • JeffT

    Why would anyone watch a movie on network TV? DVDs are cheap and offer a better viewing experience. Unless you DVR it and zap thru the incessant commercials, it is a trying experience. Of course, this is true of most TV shows, especially sports.

  • Ralph Hahn

    This movie runs just a few minutes over two hours, presented in a three-hour block. For $10, you can own the movie, watch it when you want, pause it, stop it and if there is a newer DVD format, you can likely transfer it from its original DVD format.

    SHEEP! I guess along with the ads, folks must love NBC’s endless stream of its promos.

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