NBA Christmas Day Delivers Big Ratings on ABC & ESPN

Categories: Network TV Press Releases

Written By

December 26th, 2012

via press release:

NBA Christmas Day Delivers Big Numbers on ABC & ESPN

Knicks-Lakers Generates Best-Ever ABC Christmas Day Early Doubleheader Game rating; Highest-Rated Christmas Day Tripleheader Ever on ESPN

 

The NBA’s five-game Christmas Day schedule delivered big numbers for the NBA on ABC and ESPN, based on overnight ratings according to Nielsen. The day was highlighted by the New York Knicks-Los Angeles Lakers game generating a 5.9 overnight rating, the best ever for an ABC Christmas Day game in the early window of a doubleheader. Additionally, Christmas Day 2012 was the highest-rated tripleheader ever on ESPN, averaging a 2.1 rating, up 17 percent from a 1.8 in 2010. (Note: Last year, the NBA on Christmas Day tipped off the 2011-12 NBA regular-season).

 

New York Knicks at Los Angeles Lakers (3 p.m. on ABC)

  • Ø This is the highest overnight rating in this window since 2004.
  • Ø Generated a 5.9 overnight rating, up 11 percent compared to Boston Celtics-Orlando Magic in 2010 (5.3).
  • Ø Delivered a 9.2 rating in New York, which is the third best rating for an NBA regular-season game on ABC ever in the market.
  • Ø Delivered an 11.9 rating in Los Angeles, which is the sixth best rating for an NBA regular-season game on ABC in the market.

 

Oklahoma City Thunder at Miami Heat (5:30 p.m. on ABC)

  • Ø Generated a 6.0 overnight rating, making it the fourth highest-rated NBA regular-season game ever on ABC.
  • Ø Delivered a 23.2 rating in the Oklahoma City, which is the highest-rated NBA regular-season game on ABC ever in the market.
  • Ø Delivered a 15.9 rating in Miami, which is the highest-rated NBA regular-season game on ABC ever in the market.
  • Ø Delivered a 10.9 rating in Tulsa, which is the highest-rated NBA regular-season game on ABC ever in the market.

 

Denver Nuggets at Los Angeles Clippers (10:30 p.m. on ESPN)

  • Ø Generated a 2.0 overnight rating, up 54 percent compared to Portland Trail Blazers-Golden State Warriors in 2010 (1.3).
  • Ø This is the second highest-rated ESPN Christmas Day primetime game ever.

 

Houston Rockets at Chicago Bulls (8 p.m. on ESPN)

  • Ø Generated a 1.7 overnight rating, up 21 percent compared to Denver Nuggets-Oklahoma City Thunder in 2010 (1.4).

 

Boston Celtics at Brooklyn Nets (12 p.m. ET on ESPN)

  • Ø Generated a 2.7 overnight rating, matching the Chicago Bulls-New York Knicks game in 2010 (2.7).
  • Ø Delivered a 3.1 rating in Boston, matching the fourth best rating for an NBA regular-season game on ESPN ever in the market.
  • Ø Delivered a 3.8 rating in Providence, which is the second best rating for an NBA regular-season game on ESPN ever in the market.

 

Additionally, KIA NBA Countdown, which aired at 2:30 p.m. on ABC, delivered a 2.0 overnight rating, matching the rating from two years ago.

 
  • Hillbilly

    The Heat vs Thunder was a good game.

  • Where2011

    Where the stats for 2011?

  • Starr

    ABC has done it right the last couple of years by using both games as premier match-ups. Usually the first game is nothing more than a warmup. The first game this season actually felt like the main event with the Lakers-Knicks which would be an awesome Finals match.

  • charmedcraft

    The Bulls game was ugly; I was hoping they would comeback, but that was a huge lead Houston build up. What sucks is that we got our asses kicked by Houston and Atlanta; both teams have players that we traded (Korver and Asik). We should have kept them (especially Hot Sauce), I miss Korver :(

  • AppleStinx

    I could bear to watch only up to when a top gun was allowed to carry and shoot. That would be Lebron. It wasn’t even funny, but I guess he’s fast enough to do it unchallenged. The slow motion replay revealed: carry-bounce-carry-bounce-4steps-jump-foul.
    Kobe is another one. There should be a frequent traveler program named after him.

  • jj

    Surprised the Heat/Thunder game did better than Lakers/Knicks. It was only by 0.1 rating but still you would think the 1/2 tv markets playing each other would be the most watched. Guess the NBA is totally more about stars than tv markets.

© 2014 Tribune Digital Ventures