via press release:
ROOTS PARTS 1-6 WAS SEEN BY A TOTAL OF 10.7 MILLION VIEWERS DURING BET’s 3-DAY ROOTS PREMIERE WEEKEND
#1 BET ‘NON-TENTPOLE’ WEEKEND OF ALL TIME
#1 ROOTS PERFORMANCE IN CABLE TV HISTORY
NEW YORK, NY – December 27, 2012— Millions continued to watch and celebrate the 35th anniversary of ROOTS on BET. Close to 11 million viewers watched the 3-day ROOTS premiere weekend on BET, with premieres starting Friday, December 21 through Sunday, December 23, 2012. The Saturday, December 22 premiere of ROOTS PART THREE at 8:00pm is now the #1 ROOTS Telecast in Cable TV History, averaging 1.4 Million households. ROOTS PART THREE also ranks among December’s Top 10 Weekend Ad-Supported Cable Specials among total households. And, with a strong boost from ‘The Roots’ franchise, BET posted its best ‘non-tentpole’ weekend in the network’s history.
The #1 ROOTS telecast in cable TV history, ROOTS PART THREE averaged 1.8 million viewers among 1.4 Million households, garnering a solid 1.5 coverage rating on Saturday, December 22 at 8:00pm. ROOTS PART THREE is also the #1 weekend ‘non special’ telecast this season on BET. ROOTS PART FOUR, premiered at 10:30 p.m.* on Saturday, averaging 1.8 million viewers among 1.3 Million households, and delivering a 1.5 coverage rating. On Sunday, December 23, ROOTS PART FIVE, premiered at 4:00 p.m.* and averaged 1.4 Million viewers among 1.1 Million households, garnering a 1.2 coverage rating. ROOTS PART SIX, which premiered at 6:30 p.m. *, averaged 1.7 million viewers among 1.3 Million households, garnering a 1.4 coverage rating.
*All times EST.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.