Univision Was The Number 3 Network Last Week Among Adults 18-34

Categories: Network TV Press Releases

Written By

December 27th, 2012

via press release:

Univision the #3 Network Last Week Among Adults 18-34, Ahead of ABC and CBS

In the Adults 18-49 Demographic, Univision is #1 Network on Friday Night, #2 on Saturday and #3 from Monday through Thursday

Viewership Continues to be Up Season-to-Date While ABC, CBS and FOX Show Declines

Univision Broadcast Prime Highlights - Week of December 17, 2012 to December 23, 2012

  • · Univision was the #3 network during primetime last week among Adults 18-34, out-performing ABC and CBS, and #4 among Adults 18-49, beating ABC.

 

  • · Season-to-date, Univision is out-pacing its prior season performance among Total Viewers 2+ by +3% while ABC (-8%), CBS (-6%), and FOX (-24%) all post declines.

 

  • · Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34 and Adults 18-49.

 

  • · On Monday night, Univision ranked as the #3 network among Adults 18-34 and Adults 18-49 and #4 among Total Viewers 2+, out-delivering FOX in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for each demographic.

 

  • · On Tuesday night, Univision rose to #2 among Adults 18-34 and ranked #3 among both Adults 18-49 and Total Viewers 2+, out-delivering ABC and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34 and Adults 18-49.

 

  • · On Wednesday night, Univision ranked as the #3 network among Adults 18-34 and Adults 18-49, out-delivering ABC in both demographics. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • · On Thursday night, Univision ranked #2 among Adults 18-34 and #3 for Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • · On Friday night, Univision rose to #1 among Adults 18-34 and Adults 18-49 and ranked #4 among Total Viewers 2+. Univision’s entire primetime lineup ranked among the top 3 programs for Adults 18-34 and Adults 18-49.

 

  • · Airing “Sabado Gigante” (Giant Saturday), Univision finished the night as the #2 network among Adults 18-34 and Adults 18-49 and ranked #4 among Total Viewers 2+. “Sabado Gigante” delivered 2.0 Total Viewers 2+, 817,000 Adults 18-49, and 297,000 Adults 18-34. “Sabado Gigante” also ranked among the top 10 programs for each demographic.

 

  • · On Sunday night, Univision ranked as the #5 network among Total Viewers 2+.

 

ü At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which attracted 1.7 Million Total Viewers 2+, 703,000 Adults 18-49, and 304,000 Adults 18-34.

ü At 7:30 p.m., Univision aired the Christmas Classic “Si Virginia” (Yes Virginia), which attracted 1.3 Million Total Viewers 2+, 588,000 Adults 18-49, and 283,000 Adults 18-34.

ü At 8 p.m., “Una Noche Con Yuri: Especial de Navidad” (A Night With Yuri: Christmas Special) attracted 1.1 Million Total Viewers 2+, 453,000 Adults 18-49, and 235,000 Adults 18-34. The special featured musical performances from superstars Yuri, Laura Flores, K-PAZ de la Sierra, and OV7.

ü Following “Yuri” at 9 p.m. was the concert special “Feliz Navidad con Los Nuestros, Tony Bennett y Sus Amigos”. As the first non-Hispanic celebrity to star in a Univision primetime special, Tony Bennett was seen live and behind the scenes (preparing his “Viva Duets” album) performing his classic hits alongside top Latin stars such as Vicente Fernandez, Gloria Estefan, Shaila Durcal and Armando Manzanero. The special attracted 1.4 Million Total Viewers 2+, 572,000 Adults 18-49, and 257,000 Adults 18-34.

ü At 10 p.m., “Sal y Pimienta” (Salt and Pepper) attracted 1.8 Million Total Viewers 2+, 717,000 Adults 18-49, and 338,000 Adults 18-34.

 

  • · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #4 network for the hour (M-F) among Adults 18-34 and Adults 18-49. “Por Ella Soy Eva” attracted 3.8 Million Total Viewers 2+, 2.0 Million Adults 18-49, and 958,000 Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #2 network among Adults 18-34 and #3 among Adults 18-49 for the hour (M-F). “Amores Verdaderos” attracted 4.5 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.2 Million Adults 18-34.

 

  • · Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34, #3 Adults 18-49, and #4 among Total Viewers 2+. “Amor Bravio” saw increases over the prior week among Total Viewers 2+ (3.4 Million, +10%), Adults 18-49 (1.7 Million, +9%), and Adults 18-34 (815,000, +9%).

 

 
© 2014 Tribune Digital Ventures