ABC Family's 15th Annual '25 Days of Christmas' Soars to Record Levels; Pacing for Number 1 Year Ever in 2012

Categories: Network TV Press Releases

Written By

December 28th, 2012

via press release:

Ratings Highlights for 25 Days of Christmas 2012 – Final National Ratings

 

15th Annual “25 Days of Christmas” Programming Event Wraps at

Record Levels in Total Viewers and Across Key 18-34s, 18-49s and 12-34s

~Reaches Over 100 Million Unique Viewers for the 6th Consecutive Year

~Ranks Solid #1 Across All Cable in the Daypart and Drives Network Weekly Highs

 

“Dr. Seuss’ How the Grinch Stole Christmas” is Cable’s #1 Movie Across Targets; Is ABC Family’s #3 Telecast Ever in Total Viewers and Adults 18-49

 

2012 and December 2012 Set to Deliver Network Highs in Prime in Women 18-34 and 18-49; Pacing as #1 Cable TV Network of 2012 in Females 12-34

 

ABC Family – 25 Days of Christmas, 2012 to date and December 2012 to date

 

In its 15th year, one of the year’s biggest events across all cable TV, ABC Family’s “25 Days of Christmas,” soared to record levels in Total Viewers (2.8 million), Adults 18-34 (701,000), Women 18-34 (456,000), Adults 18-49 (1.3 million), Women 18-49 (809,000), Viewers 12-34 (979,000) and Females 12-34 (640,000), driving #1 ranks in the daypart across the demos and powering weekly Prime highs during the “The Mistle-Tones’” premiere week (Dec. 3-9, 2012). Additionally, “25 Days of Christmas” reached over 100 million unique Total Viewers for the 6th consecutive year, 6% higher than in 2011 (106.9 million vs. 101.3 million).

 

  • ABC Family registered impressive double-digit increases versus “25 Days 2011” across all demos, including by 17% in Total Viewers (2.8 million vs. 2.4 million), by 18% in Adults 18-49 (1.3 million vs. 1.1 million) and by 15% in Viewers 12-34 (979,000 vs. 855,000).

 

  • Also noteworthy, with 1 week remaining in 2012 and December 2012, ABC Family is pacing at record yearly and monthly highs across its core female demos 18-34, 18-49 and 12-34.Pretty Little Liars” will rank as cable TV’s #1 scripted series of 2012 in Females 12-34 (2.2 million/4.9 rating), and the #2 scripted cable TV series in Women 18-34 (1.2 million/3.6 rating) and Viewers 12-34 (2.5 million/2.8 rating). In fact, "Pretty Little Liars" finished #6 on Twitter’s 2012 Trend List (10.5 million #1 among scripted TV dramas), and impressively still holds the record for a single tweeted episode (1.52 million interactions for its mid-season finale).

 

  • The December 2 airing of “Dr. Seuss’ How the Grinch Stole Christmas” (7:00 – 9:30 p.m.) was the #1 cable TV movie during the event in Total Viewers and all target 18-34, 18-49 and 12-34 demos. In fact, it now stands as the network’s #3 telecast everin Total Viewers and Adults 18-49, and is the #1 cable TV movie of 2012/13 to date in Adults 18-34, Viewers 12-34 and Females 12-34.

 

  • Premiere of original movie “The Mistle-Tones” (12/9/12, Sun., 8:00 – 10:00 p.m.) ranked as cable TV’s #1 telecast in the time period in Adults 18-34 (765,000), Women 18-34 (603,000), Adults 18-49 (1.4 million), Women 18-49 (1.1 million), Viewers 12-34 (1.3 million) and Females 12-34 (1.0 million), becoming the network’s #3 original movie in the event’s history in the younger females demos.
  • Overall, led by “Dr. Seuss’ How the Grinch Stole Christmas,” ABC Family aired 3 of the Top 4 movies in Total Viewers, Top 5 in Women 18-34, 3 of the Top 5 in Adults 18-49,Top 3 in Women 18-49 and Top 4 in Viewers 12-34/Females 12-34:

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: NTI, U.S. Ratings, 12/1/12-12/25/12, 7:00 – 10:00 p.m., Live + SD; “December 2012”: 11/26/12-12/23/2012, most current; 2012 to date: 12/26/11-12/23/12, most current.

 
  • David Britt

    We need to see some newer Christmas movies…

  • Randy

    By the time Christmas rolls around, I want some Home Alone and National Lampoons Christmas Vacation. Heck I even watched the Santa Clause and #2 again and The Polar Express. Something about that time of year that makes you watch them.

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