A new study by the Cable & Telecommunications Association for Marketing (CTAM) looks at how and where people talk about television shows as well as how they decide which shows to watch. Not surprisingly, people talk about television with their friends and family. Young people are more likely to talk about telveision on-line than older people, with 40 percent of 18-34 year olds posting about television on Facebook and 21% tweeting about TV.
The internet also plays a role in which shows people watch, with 54 percent of 18-34 year olds citing Facebook and 21 percent citing Twitter as influencing them to start watching a particular show. This site is presumably part of the "Entertainment Sites" that influence 7 percent of Total Viewers, 8 percent of 18-34 year olds and 9 percent of 35-49 year olds to watch a show. The lesson to be learned from this study for fans is that while fan campaigns to save canceled shows are usually useless, showing support for your favorite show online before it gets canceled may inspire other people to watch an episode.