TV Ratings Friday: 'Dateline' Repeat Rises to Win Night, 'Back to the Beginning' Down

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December 29th, 2012

Adults 18-49: Rating/Share 1.4/4 1.1/3 1.0/3 0.8/3 0.2/1
Total Viewers (million) 5.444 5.330  4.556 2.345 1.056


NBC was number one in adults 18-49 and in total viewers.

On NBC, a rerun of Dateline scored a 1.7 adults 18-49 rating up   a whopping 113% from last week's 0.8.

On ABC, Back to the Beginning With Christiane Amanpour  earned a 1.0 adults 18-49 rating down  9% from last week's 1.1.

FOX aired Christmas specials after Christmas. Dreamworks Dragons Gift of the Night Fury garnered a 0.9 adults 18-49 rating down 40%  from a 1.5 on December 17. Ice Age: A Mammoth Christmas scored a 0.9 down 40% from a 1.5 on December 17.




Overnight broadcast primetime ratings for Friday, December 28, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank - R 1.4/4 5.41
CBS Undercover Boss - R 1.1/4 5.47
FOX Dreamworks Dragons Gift of the Night Fury - R 0.9/3 2.89
NBC Go On - R 0.8/3 2.95
CW Nikita - R 0.2/1 1.00
8:30 NBC Go On - R 0.9/3 2.68
FOX Ice Age: A Mammoth Christmas - R 0.7/2 2.40
9:00 NBC Dateline (9-11PM) - R 1.7/5 6.83
ABC Back to the Beginning With Christina Amanpour (9-11PM) 1.0/3 5.29
CBS Undercover Boss - R 1.0/3 4.41
FOX Kitchen Nightmares - R 0.7/2 1.91
CW Arrow - R 0.2/1 1.11
10:00 CBS Undercover Boss - R 0.9/3 3.79


via press note:

In late-night metered-market households Friday night:



Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • sapra

    Undercover Boss one tenth less per hour

  • lll


  • sapra

    You can’t tell me yours is more interesting than mine…

  • touchsucks

    I am interested in ratings of tonight’s mob doctor and made in jersey?they share the same slot at Saturday 9pm

  • Mon

    Shark Tank repeats well. Discovery, TLC etc. should consider buying its syndication rights.

  • touchsucks

    by the way, I still waiting to see how will touch perform with kitchen nightmare’s weak leading in.it’s a shame that fox didn’t pair touch with fringe which would make FOX an amazing fatansy night

  • DenverDean

    Not sure why CBS held back CSI:NY and BB repeats the past two weeks. It’s repeated all its other dramas. UC definitely did better than TGW “marathon.”

  • Samunto

    Does anyone even understand these ratings during the holidays?! I mean, yesterday we had a 3.3 for TBBT and today we have a 1.7 for a Dateline repeat a rating it doesn’t even mostly get for new episodes!!!!

    What has Nielsen been drinking?!

  • Dan S

    The most miserable time of year for primetime. I decided to catch the 2 Go On episodes I never saw before. And tonight a brand new Mob Dr & I’ll be about the only 1 watching it I’m sure.

  • rob60990

    Cable networks should be jumping to get rights to Shark Tank. I would like to see season 1 episodes. ABC keeps repeating season 3 episodes.

    NBC should consider airing Dateline from 8-10 then Grimm at 10. They would likely be a competitive 2nd place on Fridays.

  • silvit


    One word: lack of competition. The same reasons why many cable repeats shows were higher the last few days than the normal (see TBBT)

  • Dan

    @Touchsucks – Touch will r eturn very low probably at or lower than Fringe levels


    Yay Shark Tank! What a beast!

  • Oliver

    Readers of this site may be interested in this article:

    Broadcasting and Cable: New Crop of Fall Broadcast Series Hardly a Boon for Advertisers:

    For all primetime programming in live-plus-same-day measurement based on Nielsen data among viewers 18-49, Fox’s ratings are down 27.6% to a 2.1 from a 2.9; CBS is down 14.3% to a 2.4 from a 2.8; The CW is also down 14.3% to a 0.6 from a 0.7; and ABC is down 9.1% to a 2.0 from a 2.2. NBC is up 17.4% to a 2.7 from a 2.3.

    Among viewers 18-49 of regularly scheduled programming in C3 ratings measurement, Fox and CBS are both down 18.5% to a 2.7 from a 2.2; The CW is down 14.3% to a 0.6 from a 0.7; and ABC is down 8.3% for a 2.2 from a 2.4. NBC is up 14.8% to a 3.1 from a 2.7.

  • Rebecca

    The second rerun of Go On says ABC on the chart – should be NBC. I didn’t watch anything, just the dvd of “Dark Knight Rises.”

  • silvit


    It has to be expected. Look at the shows: cliched, tired, old, unoriginal. Why they expect people to waste 2-3 hours of their time watching that garbage is beyond me. In a world full of options they are the losers.


    @ Dan S

    No you won’t. I can’t wait to see the final four Mob Doctor ep’s.

  • Mary 1

    I agree that it’s probably lack of competition that helped but I had to look up what last nights dateline was about. It seems it was about holiday survival and drinking and driving. Apparently MADD promoted it heavily on their sites so maybe that contributed to the ratings uptick.

  • SVUnCI

    Dan S

    Nope you won’t be, I’ll be tuned into Mob Doctor after Made in Jersey, and I’m pretty sure my coworker that likes MD and MiJ will too.

  • disney rocks

    I watched Dateline last night. It was good, but I had already watched a part of it on ID. The show presents the mysteries in such an great, organized way.

    Keith Morrison is a great reporter, Lester Holt is a great host. Josh Mankewicz and others do good filling in for Keith as reporter.

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