TV Ratings Friday: 'Dateline' Repeat Rises to Win Night, 'Back to the Beginning' Down

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December 29th, 2012

Adults 18-49: Rating/Share 1.4/4 1.1/3 1.0/3 0.8/3 0.2/1
Total Viewers (million) 5.444 5.330  4.556 2.345 1.056


NBC was number one in adults 18-49 and in total viewers.

On NBC, a rerun of Dateline scored a 1.7 adults 18-49 rating up   a whopping 113% from last week's 0.8.

On ABC, Back to the Beginning With Christiane Amanpour  earned a 1.0 adults 18-49 rating down  9% from last week's 1.1.

FOX aired Christmas specials after Christmas. Dreamworks Dragons Gift of the Night Fury garnered a 0.9 adults 18-49 rating down 40%  from a 1.5 on December 17. Ice Age: A Mammoth Christmas scored a 0.9 down 40% from a 1.5 on December 17.




Overnight broadcast primetime ratings for Friday, December 28, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank - R 1.4/4 5.41
CBS Undercover Boss - R 1.1/4 5.47
FOX Dreamworks Dragons Gift of the Night Fury - R 0.9/3 2.89
NBC Go On - R 0.8/3 2.95
CW Nikita - R 0.2/1 1.00
8:30 NBC Go On - R 0.9/3 2.68
FOX Ice Age: A Mammoth Christmas - R 0.7/2 2.40
9:00 NBC Dateline (9-11PM) - R 1.7/5 6.83
ABC Back to the Beginning With Christina Amanpour (9-11PM) 1.0/3 5.29
CBS Undercover Boss - R 1.0/3 4.41
FOX Kitchen Nightmares - R 0.7/2 1.91
CW Arrow - R 0.2/1 1.11
10:00 CBS Undercover Boss - R 0.9/3 3.79


via press note:

In late-night metered-market households Friday night:



Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Nick

    @David Howell

    Undercover Boss’s rerun numbers spell trouble for TGW. When reality repeats better than a scripted show in season 4 without a syndication deal, the latter must be in huge danger.

    Not really, since non-competition realitites almost always repeat exceptionally well.

  • Austin Lauran

    Since a poster is talking about sitcoms, I just wanted to ask a question:

    Would it be a good idea for the NBC execs to air 4 animated sitcoms in a block together, sometime in the future (BTW, I know it takes a long time for Fox’s animated sitcoms to be animated)? I know that just because an animated block works on Fox doesn’t mean it would work on NBC.

  • Sitcoms Rule

    @ Nick
    Most NBC shows don’t have heart… like 30 Rock and The Office. Go On and New Normal haven’t been that successful yet in ratings. The biggest hits for NBC in the past 8 years has been 30 Rock and Office. Jack Donhagy and Michael Scott both are heartless/unrelatable characters that everyone dislikes on the show.

  • Maximillian

    So Nikita and Arrow tied on repeats. Nikita broke 1M viewers too. Not too bad, considering…

  • Alexis

    Not that it matters, but: the Nikita repeat of this episode (3×01) got more overall viewers than the original airing. Heh. The CW is full of anomalies.

  • Bazza

    Why is American TV full of repeats near Christmas. In the UK all the TV channels come out with some great One off comedies dramas and Short Films along with Christmas specials of TV shows which normally run the start of a series (Season). But in the US its all repeats as most shows take Christmas breaks. While out Figures are way higher even though our population is a fifth the size of yours. So why is this, do Americans not watch as much TV during Christmas?

  • a p garcia

    I don’t like 60 min, Dateline, and Christanne Amanpour so I didn’t watch it!

  • Lance

    You just gotta love the fact that a Dateline repeat draws a better demo than a new Blue Bloods episode usually does in the same time slot.

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