Cowboys-Redskins Scores Best-Ever Overnight for NFL Regular Season Primetime Game on NBC

via press release:

COWBOYS-REDSKINS SCORES BEST-EVER OVERNIGHT FOR NFL REGULAR-SEASON PRIMETIME GAME ON NBC
18.3/30 Tops ALL Sunday Night Football Broadcasts Plus All Other NBC Primetime NFL Games

Best NFL Regular-Season Primetime Overnight on ANY Network in 15 Years

Best Overnight for any Cowboys-Redskins Primetime Matchup in 19 Years

Washington D.C. Market Drew 44.6/68 Rating, Best Ever for NFL Regular-Season Primetime Game (Since Nielsen People Meters in 1987)

NEW YORK – December 31, 2012 – Last night’s Cowboys-Redskins game on Sunday Night Football is the highest-rated NFL regular-season primetime game ever on NBC, and the highest-rated NFL regular-season primetime game on ANY network in 15 years, according to overnight data released today by The Nielsen Company. The game also generated the best overnight rating for any Cowboys-Redskins primetime matchup in 19 years. The Washington D.C. market had its best rating ever for a primetime NFL game.

 

Sunday’s game on NBC, in which the Redskins defeated the Cowboys, 28-18, to win the NFC East, drew an 18.3 overnight rating and a 30 share, seven percent higher than last year’s Week 17 game (Cowboys-Giants 17.1/27), which was also a win-and-in game to determine the winner of the NFC East. Last night’s game topped the previous-best NFL regular-season primetime overnight on NBC (18.0/29 for the 2012 Week 1 matchup between the Steelers and Broncos).

Other Ratings Notes:

  • The Washington D.C market has its best overnight rating (44.6/68) for a regular-season primetime game in the history of Nielsen People Meters (since 1987), topping the previous high of 43.0/63 for Cowboys-Redskins, Sept. 6, 1993 on ABC).
  • Best overnight rating for any regular-season primetime game on ANY network in 15 years (Broncos-49ers, 19.3/30, Dec. 15, 1997 on ABC).
  • Best overnight rating for an NFL primetime regular-season final game in 18 years (19.6/33 for 49ers-Vikings, Dec. 26, 1994 on ABC).

 

  • Best overnight for a Cowboys-Redskins primetime matchup in 19 years (20.7/34 on Sept 6, 1993 on ABC).

 

NOTE: Official national ratings and viewership will be available on Thursday.

 

BEST OVERNIGHT NFL REGULAR-SEASON PRIMETIME GAMES ON NBC:
1. 18.3/30 Cowboys-Redskins, 12/30/12
2. 18.0/29 Steelers- Broncos, 9/9/12
3. 17.7/28 Vikings-Saints, 9/9/10*
4. 17.2/28 Saints-Packers, 9/8/11*
5. 17.1/27 Cowboys-Giants, 1/1/12
6. 16.9/27 Cowboys-Jets, 9/11/11
T7. 16.5/27 Giants-Cowboys, 9/20/09
T7. 16.5/26 Cowboys-Giants, 9/5/12
T7. 16.5/25 Eagles-Cowboys, 12/12/10
10. 16.4/26 Cowboys-Redskins, 9/12/10

 

* NFL Kickoff Games

 

TOP 10 METERED MARKETS FOR COWBOYS-REDSKINS:

1. Washington D.C. 44.6/68
2. Richmond 42.8/60
3. Norfolk 37.1/53
4. Dallas 36.9/55
T5. San Antonio 28.4/44
T5. Austin 28.4/48
7. Albuquerque 27.6/41
8. Baltimore 23.9/35
T9. Greensboro 23.6/35
T9. New Orleans 23.6/32

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