Cowboys-Redskins Scores Best-Ever Overnight for NFL Regular Season Primetime Game on NBC

Categories: Network TV Press Releases

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December 31st, 2012

via press release:

COWBOYS-REDSKINS SCORES BEST-EVER OVERNIGHT FOR NFL REGULAR-SEASON PRIMETIME GAME ON NBC
18.3/30 Tops ALL Sunday Night Football Broadcasts Plus All Other NBC Primetime NFL Games

Best NFL Regular-Season Primetime Overnight on ANY Network in 15 Years

Best Overnight for any Cowboys-Redskins Primetime Matchup in 19 Years

Washington D.C. Market Drew 44.6/68 Rating, Best Ever for NFL Regular-Season Primetime Game (Since Nielsen People Meters in 1987)

NEW YORK – December 31, 2012 – Last night’s Cowboys-Redskins game on Sunday Night Football is the highest-rated NFL regular-season primetime game ever on NBC, and the highest-rated NFL regular-season primetime game on ANY network in 15 years, according to overnight data released today by The Nielsen Company. The game also generated the best overnight rating for any Cowboys-Redskins primetime matchup in 19 years. The Washington D.C. market had its best rating ever for a primetime NFL game.

 

Sunday’s game on NBC, in which the Redskins defeated the Cowboys, 28-18, to win the NFC East, drew an 18.3 overnight rating and a 30 share, seven percent higher than last year’s Week 17 game (Cowboys-Giants 17.1/27), which was also a win-and-in game to determine the winner of the NFC East. Last night’s game topped the previous-best NFL regular-season primetime overnight on NBC (18.0/29 for the 2012 Week 1 matchup between the Steelers and Broncos).

Other Ratings Notes:

  • The Washington D.C market has its best overnight rating (44.6/68) for a regular-season primetime game in the history of Nielsen People Meters (since 1987), topping the previous high of 43.0/63 for Cowboys-Redskins, Sept. 6, 1993 on ABC).
  • Best overnight rating for any regular-season primetime game on ANY network in 15 years (Broncos-49ers, 19.3/30, Dec. 15, 1997 on ABC).
  • Best overnight rating for an NFL primetime regular-season final game in 18 years (19.6/33 for 49ers-Vikings, Dec. 26, 1994 on ABC).

 

  • Best overnight for a Cowboys-Redskins primetime matchup in 19 years (20.7/34 on Sept 6, 1993 on ABC).

 

NOTE: Official national ratings and viewership will be available on Thursday.

 

BEST OVERNIGHT NFL REGULAR-SEASON PRIMETIME GAMES ON NBC:
1. 18.3/30 Cowboys-Redskins, 12/30/12
2. 18.0/29 Steelers- Broncos, 9/9/12
3. 17.7/28 Vikings-Saints, 9/9/10*
4. 17.2/28 Saints-Packers, 9/8/11*
5. 17.1/27 Cowboys-Giants, 1/1/12
6. 16.9/27 Cowboys-Jets, 9/11/11
T7. 16.5/27 Giants-Cowboys, 9/20/09
T7. 16.5/26 Cowboys-Giants, 9/5/12
T7. 16.5/25 Eagles-Cowboys, 12/12/10
10. 16.4/26 Cowboys-Redskins, 9/12/10

 

* NFL Kickoff Games

 

TOP 10 METERED MARKETS FOR COWBOYS-REDSKINS:

1. Washington D.C. 44.6/68
2. Richmond 42.8/60
3. Norfolk 37.1/53
4. Dallas 36.9/55
T5. San Antonio 28.4/44
T5. Austin 28.4/48
7. Albuquerque 27.6/41
8. Baltimore 23.9/35
T9. Greensboro 23.6/35
T9. New Orleans 23.6/32

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  • Sam

    Great game! Interesting Dallas wasn’t one of the top 2 markets for the game. Guessing some people around Dallas must have dropped off very quickly once the writing was in the sand.

  • David Howell

    Although Richmond and Norfolk must be firmly in Redskins territory too.

    These numbers generally are just immense, even moreso in an age of highly dispersed viewing of scripted TV. That combination is why the sports broadcasting rights are so expensive now.

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