Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings &Viewership Gains; 'Private Practice' Earns Biggest Percentage Gains in Week 12

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twelfth week of the 2012-2013 season (December 10-December 16),Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.5 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 83% to its Live+Same Day adults 18-49 ratings.

Modern Family  led total Viewership gains, adding 4.99 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-12/12 ABC 4.2 6.7 2.5 60%
2 BIG BANG THEORY, THE-12/13 CBS 5.5 7.5 2.0 36%
3 GREY’S ANATOMY-12/13 ABC 2.9 4.5 1.6 55%
4 NEW GIRL-12/11 FOX 2.0 3.6 1.6 80%
5 CRIMINAL MINDS-12/12 CBS 3.1 4.4 1.3 42%
6 NCIS-12/11 CBS 2.8 4.0 1.2 43%
7 ELEMENTARY-12/13 CBS 2.3 3.5 1.2 52%
8 GLEE-12/13 FOX 2.0 3.2 1.2 60%
9 CSI-12/12 CBS 2.2 3.4 1.2 55%
10 PERSON OF INTEREST-12/13 CBS 2.9 4.0 1.1 38%
11 HOW I MET YOUR MOTHER-12/10 CBS 3.2 4.3 1.1 34%
12 PRIVATE PRACTICE-12/11 ABC 1.2 2.2 1.0 83%
13 SCANDAL-12/13 ABC 2.4 3.4 1.0 42%
14 TWO AND A HALF MEN-12/13 CBS 4.1 5.1 1.0 24%
15 2 BROKE GIRLS-12/10 CBS 3.8 4.7 0.9 24%
16 NCIS: LOS ANGELES-12/11 CBS 2.6 3.5 0.9 35%
17 PARENTHOOD-12/11 NBC 2.0 2.9 0.9 45%
18 CHICAGO FIRE-12/12 NBC 1.4 2.2 0.8 57%
19 HAWAII FIVE-0-12/10 CBS 2.5 3.3 0.8 32%
20 LAST MAN STANDING-12/14 ABC 1.5 2.2 0.7 47%
21 SURVIVOR: PHILIPPINES-12/12 CBS 2.8 3.5 0.7 25%
22 VOICE-12/10 NBC 3.8 4.5 0.7 18%
23 VAMPIRE DIARIES-12/13 CW 1.3 2.0 0.7 54%
24 MIDDLE, THE-12/12 ABC 2.1 2.8 0.7 33%
25 HAPPY ENDINGS-12/11 ABC 1.2 1.8 0.6 50%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PRIVATE PRACTICE-12/11 ABC 1.2 2.2 1.0 83%
2 NEW GIRL-12/11 FOX 2.0 3.6 1.6 80%
3 GLEE-12/13 FOX 2.0 3.2 1.2 60%
4 LAST RESORT-12/13 ABC 1.0 1.6 0.6 60%
5 MODERN FAMILY-12/12 ABC 4.2 6.7 2.5 60%
6 CHICAGO FIRE-12/12 NBC 1.4 2.2 0.8 57%
7 GREY’S ANATOMY-12/13 ABC 2.9 4.5 1.6 55%
8 CSI-12/12 CBS 2.2 3.4 1.2 55%
9 FRINGE-12/14 FOX 1.1 1.7 0.6 55%
10 VAMPIRE DIARIES-12/13 CW 1.3 2.0 0.7 54%
11 ELEMENTARY-12/13 CBS 2.3 3.5 1.2 52%
12 HAPPY ENDINGS-12/11 ABC 1.2 1.8 0.6 50%
13 HART OF DIXIE-12/11 CW 0.6 0.9 0.3 50%
14 DON’T TRUST THE B-APT 23-12/11 ABC 1.0 1.5 0.5 50%
15 ARROW-12/12 CW 1.0 1.5 0.5 50%
16 LAST MAN STANDING-12/14 ABC 1.5 2.2 0.7 47%
17 UP ALL NIGHT-12/13 NBC 1.1 1.6 0.5 45%
18 PARENTHOOD-12/11 NBC 2.0 2.9 0.9 45%
19 NCIS-12/11 CBS 2.8 4.0 1.2 43%
20 CRIMINAL MINDS-12/12 CBS 3.1 4.4 1.3 42%
21 SCANDAL-12/13 ABC 2.4 3.4 1.0 42%
22 PERSON OF INTEREST-12/13 CBS 2.9 4.0 1.1 38%
23 BIG BANG THEORY, THE-12/13 CBS 5.5 7.5 2.0 36%
24 WHITNEY-12/12 NBC 1.4 1.9 0.5 36%
25 NCIS: LOS ANGELES-12/11 CBS 2.6 3.5 0.9 35%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-12/12 ABC 10936 15926 4990 46%
2 BIG BANG THEORY, THE-12/13 CBS 16760 21190 4430 26%
3 ELEMENTARY-12/13 CBS 10474 14272 3798 36%
4 NCIS-12/11 CBS 17646 21196 3550 20%
5 GREY’S ANATOMY-12/13 ABC 8214 11704 3490 42%
6 PERSON OF INTEREST-12/13 CBS 14093 17446 3353 24%
7 CRIMINAL MINDS-12/12 CBS 12012 15296 3284 27%
8 CSI-12/12 CBS 9605 12883 3278 34%
9 HAWAII FIVE-0-12/10 CBS 9863 12645 2782 28%
10 NCIS: LOS ANGELES-12/11 CBS 15124 17881 2757 18%
11 GLEE-12/13 FOX 5261 7851 2590 49%
12 NEW GIRL-12/11 FOX 4178 6703 2525 60%
13 SCANDAL-12/13 ABC 7184 9702 2518 35%
14 CHICAGO FIRE-12/12 NBC 4873 7316 2443 50%
15 VEGAS-12/11 CBS 10328 12604 2276 22%
16 TWO AND A HALF MEN-12/13 CBS 13355 15607 2252 17%
17 PRIVATE PRACTICE-12/11 ABC 3867 6039 2172 56%
18 PARENTHOOD-12/11 NBC 5735 7759 2024 35%
19 HOW I MET YOUR MOTHER-12/10 CBS 8839 10684 1845 21%
20 2 BROKE GIRLS-12/10 CBS 11070 12910 1840 17%
21 LAST RESORT-12/13 ABC 4985 6616 1631 33%
22 MIDDLE, THE-12/12 ABC 7294 8850 1556 21%
23 LAST MAN STANDING-12/14 ABC 6806 8330 1524 22%
24 SURVIVOR: PHILIPPINES-12/12 CBS 10368 11802 1434 14%
25 FRINGE-12/14 FOX 3120 4551 1431 46%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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