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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings &Viewership Gains; 'Private Practice' Earns Biggest Percentage Gains in Week 12

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December 31st, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twelfth week of the 2012-2013 season (December 10-December 16),Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.5 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 83% to its Live+Same Day adults 18-49 ratings.

Modern Family  led total Viewership gains, adding 4.99 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-12/12 ABC 4.2 6.7 2.5 60%
2 Big Bang Theory, THE-12/13 CBS 5.5 7.5 2.0 36%
3 GREY'S ANATOMY-12/13 ABC 2.9 4.5 1.6 55%
4 New Girl-12/11 FOX 2.0 3.6 1.6 80%
5 Criminal Minds-12/12 CBS 3.1 4.4 1.3 42%
6 NCIS-12/11 CBS 2.8 4.0 1.2 43%
7 Elementary-12/13 CBS 2.3 3.5 1.2 52%
8 Glee-12/13 FOX 2.0 3.2 1.2 60%
9 CSI-12/12 CBS 2.2 3.4 1.2 55%
10 Person Of Interest-12/13 CBS 2.9 4.0 1.1 38%
11 How I Met Your Mother-12/10 CBS 3.2 4.3 1.1 34%
12 Private Practice-12/11 ABC 1.2 2.2 1.0 83%
13 SCANDAL-12/13 ABC 2.4 3.4 1.0 42%
14 Two and a Half Men-12/13 CBS 4.1 5.1 1.0 24%
15 2 Broke Girls-12/10 CBS 3.8 4.7 0.9 24%
16 NCIS: LOS ANGELES-12/11 CBS 2.6 3.5 0.9 35%
17 PARENTHOOD-12/11 NBC 2.0 2.9 0.9 45%
18 Chicago Fire-12/12 NBC 1.4 2.2 0.8 57%
19 Hawaii Five-0-12/10 CBS 2.5 3.3 0.8 32%
20 Last Man Standing-12/14 ABC 1.5 2.2 0.7 47%
21 SURVIVOR: PHILIPPINES-12/12 CBS 2.8 3.5 0.7 25%
22 VOICE-12/10 NBC 3.8 4.5 0.7 18%
23 Vampire Diaries-12/13 CW 1.3 2.0 0.7 54%
24 MIDDLE, THE-12/12 ABC 2.1 2.8 0.7 33%
25 Happy Endings-12/11 ABC 1.2 1.8 0.6 50%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Private Practice-12/11 ABC 1.2 2.2 1.0 83%
2 New Girl-12/11 FOX 2.0 3.6 1.6 80%
3 Glee-12/13 FOX 2.0 3.2 1.2 60%
4 Last Resort-12/13 ABC 1.0 1.6 0.6 60%
5 Modern Family-12/12 ABC 4.2 6.7 2.5 60%
6 Chicago Fire-12/12 NBC 1.4 2.2 0.8 57%
7 GREY'S ANATOMY-12/13 ABC 2.9 4.5 1.6 55%
8 CSI-12/12 CBS 2.2 3.4 1.2 55%
9 Fringe-12/14 FOX 1.1 1.7 0.6 55%
10 Vampire Diaries-12/13 CW 1.3 2.0 0.7 54%
11 Elementary-12/13 CBS 2.3 3.5 1.2 52%
12 Happy Endings-12/11 ABC 1.2 1.8 0.6 50%
13 Hart Of Dixie-12/11 CW 0.6 0.9 0.3 50%
14 DON'T Trust The B-APT 23-12/11 ABC 1.0 1.5 0.5 50%
15 Arrow-12/12 CW 1.0 1.5 0.5 50%
16 Last Man Standing-12/14 ABC 1.5 2.2 0.7 47%
17 Up All Night-12/13 NBC 1.1 1.6 0.5 45%
18 PARENTHOOD-12/11 NBC 2.0 2.9 0.9 45%
19 NCIS-12/11 CBS 2.8 4.0 1.2 43%
20 Criminal Minds-12/12 CBS 3.1 4.4 1.3 42%
21 SCANDAL-12/13 ABC 2.4 3.4 1.0 42%
22 Person Of Interest-12/13 CBS 2.9 4.0 1.1 38%
23 Big Bang Theory, THE-12/13 CBS 5.5 7.5 2.0 36%
24 WHITNEY-12/12 NBC 1.4 1.9 0.5 36%
25 NCIS: LOS ANGELES-12/11 CBS 2.6 3.5 0.9 35%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-12/12 ABC 10936 15926 4990 46%
2 Big Bang Theory, THE-12/13 CBS 16760 21190 4430 26%
3 Elementary-12/13 CBS 10474 14272 3798 36%
4 NCIS-12/11 CBS 17646 21196 3550 20%
5 GREY'S ANATOMY-12/13 ABC 8214 11704 3490 42%
6 Person Of Interest-12/13 CBS 14093 17446 3353 24%
7 Criminal Minds-12/12 CBS 12012 15296 3284 27%
8 CSI-12/12 CBS 9605 12883 3278 34%
9 Hawaii Five-0-12/10 CBS 9863 12645 2782 28%
10 NCIS: LOS ANGELES-12/11 CBS 15124 17881 2757 18%
11 Glee-12/13 FOX 5261 7851 2590 49%
12 New Girl-12/11 FOX 4178 6703 2525 60%
13 SCANDAL-12/13 ABC 7184 9702 2518 35%
14 Chicago Fire-12/12 NBC 4873 7316 2443 50%
15 VEGAS-12/11 CBS 10328 12604 2276 22%
16 Two and a Half Men-12/13 CBS 13355 15607 2252 17%
17 Private Practice-12/11 ABC 3867 6039 2172 56%
18 PARENTHOOD-12/11 NBC 5735 7759 2024 35%
19 How I Met Your Mother-12/10 CBS 8839 10684 1845 21%
20 2 Broke Girls-12/10 CBS 11070 12910 1840 17%
21 Last Resort-12/13 ABC 4985 6616 1631 33%
22 MIDDLE, THE-12/12 ABC 7294 8850 1556 21%
23 Last Man Standing-12/14 ABC 6806 8330 1524 22%
24 SURVIVOR: PHILIPPINES-12/12 CBS 10368 11802 1434 14%
25 Fringe-12/14 FOX 3120 4551 1431 46%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • shaun p.

    I have a question! Are these ratings important in terms of cancellation? My favorite show, Greys Anatomy, hit a series low with 2.9 for its winter finale and I was just wondering would ABC wait for these ratings to determine whether it will get renewed for S10 … I mean, it went from a 2.9 to a 4.5 which is pretty good right? So does it really matter if it gets a kinda low rating when it airs live, because it always picks up in the DVR’s …

  • DenverDean

    @shaun p. GA is still one of ABC’s best performing series on a high revenue night (Thursday). No chance it gets cancelled – especially since Scandal, which is trending up, is dependent on the lead-in. (Not to mention the Shonda conx).

  • http://tvbythenumbers.com Amanda Kondolojy

    This should help. Point #2, specifically.

  • robin

    yay TVD 2.0

  • Oliver

    I find it odd that NBC aired 2 new episodes of Up All Night and one episode made the list and the other didn’t. I guess people missed it or recorded TBBT instead?

  • Oliver

    On second thoughts, perhaps NBC marked it as a “special”…

  • http://tvbythenumbers.com Bill Gorman

    “On second thoughts, perhaps NBC marked it as a “special”…”

    That.

  • NeNe Leakes

    Where is The New Normal? I assume it did not make the list because I was not featured in the episode? Bloop!

  • Oliver

    New Normal didn’t air that week; it last aired on the 4th.

  • CenterGravity

    Bigger denominator for Fringe slides it slightly down the list of percentage gains. Pretty good showing for Last Resort in both percentage and viewership gains.

  • Ram510

    Looks like eventhough Scandal was down a tenth from the previous week it made up for it in DVR. It’s still at the same 3.4 combined rating. GO SCANDAL!!!! Hopefully it get even better ratings in January and for the rest of the series

  • Mi

    Arrow had the same live+7 DVR ratings as last week. Shows at least some viewers DVRed instead of watching in the same day because of no new SPN.

  • Melissa

    @shaun p.

    I have a question! Are these ratings important in terms of cancellation? My favorite show, Greys Anatomy, hit a series low with 2.9 for its winter finale and I was just wondering would ABC wait for these ratings to determine whether it will get renewed for S10 … I mean, it went from a 2.9 to a 4.5 which is pretty good right? So does it really matter if it gets a kinda low rating when it airs live, because it always picks up in the DVR’s …

    Grey’s Anatomy‘s series low is actually a 2.8, which it notched last spring. 2.9 is a season low. It will certainly be renewed for a season ten, because (A) its average is still a 3.3, well above ABC’s 2.2 scripted average, (B) its adults 18–34 number is very high, and that’s a key demographic, (C) its adults 18–49 C+3 rating registers the show as the fifth-highest rated scripted show this season (C+3 is the most important factor in determining ad prices), (D) it is still able to go high – September’s premiere earned a 4.4 L+SD with a 5.9 L+7, and (E) the cast is contracted through season ten, so it’s unlikely that the show will end before that point.

  • TimsDale4ever

    Do the advertisers realize this may be some of the same viewers who actually saw it the night it aired for the first time? It’s like they are thinking they are picking up a totally different/new set of viewers and that may not be the case. I used to watch taped shows more than once — VCR days — of course that was back when TV had many shows on that were worth watching more than once — or even once!

  • david

    Tvd with a 2.0 that is really good and Arrow up to a 1.5. To bad they numbers dont really mean much.

  • POI

    Good to see Arrow going to a 1.5 i hope it comes back with a Bang on January 16th everyone mark your calendars its gonna be an awesome year.

  • shaun p.

    @DenverDean and @Melissa , thanks so much :)

  • Doug

    GA is absolutely safe for a 10th season, and I would think that an 11th is in the bag unless ratings fall dramatically. I think it really depends on the cast.

  • chris

    I was hoping to see The Vampire Diaries on the Viewers Gained list but it just missed the top 25 for that list, I guess. Fringe was #25 and gained .6 in the 18-49 demo and did not make the first list, it was on the % gained and viewers.

    Vampire Diaries on the first list for A18-49 gained at #23, and 2nd list for % list at #10, however it did not make the Viewers gained list.

    I was just hoping to see TVD hit over 4 million-5 mil with dvr viewers added, but fringe slightly beat it in that category since they share similar sized audiences. Maybe in 2013 we will see a CW show in the top 25 gained viewers. Also good for Arrow for gaining viewers, however that episode was low compared to the 1.3 it usually gets so that just means it made up for it in dvr views. Supernatural must’ve been a rerun since it has been doing really good.

    lol at gossip girl it did not make any list for the finale. I guess all the viewers showed up live. I have nothing against the show however all the fans were bragging about how all the other gossip girl fans from early seasons would show up and take it from a 0.8 up to a 1.4 or higher. Oh well, guess no one cares about the secret you will never tell. xoxo goodbye gossip girl…. Oh and Please take the west coast trash remake of 90210 with you, CW give them a heads up and let them end the series properly, there is no need to keep a dead show around it’s beyond anorexic it reaks of bulimia with it’s horrible viewrship always below 1 million.

  • forg

    Great bumps for MF, The Middle and Last Man Standing!

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