National Geographic Channel Marks Most-Watched Year in Network's History Across All Key Demos, Garnering Double-Digit Increases
via press release:
NATIONAL GEOGRAPHIC CHANNEL MARKS MOST WATCHED YEAR IN NETWORK’S HISTORY ACROSS ALL KEY DEMOS,
GARNERING DOUBLE-DIGIT INCREASES
A Year Under New Leadership, Success Attributed to Record Quarters,
Franchise Series Doomsday Preppers, New Hit Wicked Tuna,
Landmark Events including Titanic Specials
with James Cameron & Bob Ballard, Space Dive and
NGC’s First Feature Film Premiere, SEAL Team Six
Additionally, Nat Geo WILD Achieves Most Watched Year Across All Key Demos, Up Double Digits
(Washington, D.C. – December 31, 2012) — On the heels of National Geographic Channel’s aggressive development slate and new leadership — David Lyle, CEO; Howard T. Owens, president; andCourteney Monroe, chief marketing officer — the network experienced record ratings growth and continued momentum in original programming in 2012.
Up double digits among P2+ and P25–54 in prime, NGC had record audiences in three of four quarters in 2012, and record audiences in nine of 12 months, according to Nielsen Media Research. In addition, Nat Geo WILD achieved double-digit increases across all key demos. For more information, visit www.natgeotv.com and follow us on Twitter at https://twitter.com/NGC_PR.
“This ratings milestone is yet another indication that our aggressive strategy in producing and developing more original programming, franchise series and big special events is clearly working.” said David Lyle, CEO, National Geographic Channel. “Our goal is to continue to produce programs that are contemporary and socially relevant, transporting our viewers to worlds that may seem unfamiliar but are in fact surprisingly relatable. We are poised to continue this momentum into 2013 with the second season of Wicked Tuna, the premiere of our first original factual drama Killing Lincoln, the launch of our series Brain Games and the highly anticipated premiere of our miniseries event The 80s: The Decade that Made Us.”
National Geographic Channel
The network’s original programming soared over the past year, with the top three series, and five of the Top 10 in network history, debuting in 2012: Doomsday Preppers (#1), Drugs, Inc. (#2), Wicked Tuna (#3), Amish: Out of Order (#6) and American Colony: Meet the Hutterites (#9).
SEAL Team Six, NGC’s much-buzzed-about first entry into factual drama, nabbed the highest-rated telecast for 2012 across all major demos (scoring a 1.4 P25–54 rating), premiering on November 4, two days prior to the presidential election. NGC’s first foray into feature films garnered tremendous discussion and record ratings as the second most-watched telecast in the network’s history and the network’s #1 show of 2012. NGC’s next entry into factual drama, Killing Lincoln, premieres in Febuary 2013.
NGC’s watercooler series, Doomsday Preppers, premiered its second season to record ratings a week following SEAL Team Six. Doomsday Preppers returned as the network’s highest-rated series season premiere in the channel’s 11-year history, averaging P25–54 1.0 rating. This is 25 percent higher than its season one debut in February 2012, which went on to spawn cable copycats and reveal a prepping phenomenon. The broadcast also became the network’s highest-rated Tuesday night telecast. Four of the Top 10 telecasts for the year were Doomsday Preppers episodes. New episodes continue into 2013 on Tuesdays at 9 PM ET/PT.
NGC’s new series Wicked Tuna, focusing on the fisherman of Glouceser, Mass., who follow a hundred-year-old tradition of rod-and-reel fishing for the magnificent bluefin tuna, ended its first season as the third highest-rated NGC series (behind Preppers and Drugs, Inc.). The season finale averaged a 0.7 P 25–54, with close to one million P2+ tuning in. The much-anticipated sophomore season of Wicked Tuna premieres Sunday, January 13, at 9 PM ET/PT.
NGC’s signature specials also continued to entertain viewers, bolstering ratings throughout the year. Titanic: The Final Word with James Cameron proved that a century after the RMS Titanic sank, the world is still captivated. The two-hour special on Sunday, April 8, at 8 PM ET/PT, averaged a P25–54 0.8 rating. More than 1.7 million total viewers over age 2, including 771,000 viewers in the key P25–54 demo, tuned in to the premiere. In addition, as Felix Baumgartner broke the world record for a free fall jump from higher than 120,000 feet in space on October 14 — becoming the first person to free fall while breaking the sound barrier — NGC’s November 11 premiere of Space Dive, the exclusive behind-the-scenes special, also rocketed, with more than 800,000 viewers tuning into this record-breaking feat.
The year 2012 was the most watched in NGC history among all key demos in prime, up 17 percent year over year among P25–54, averaging 241,000 in prime, and up 12 percent vs. 2011 among total viewers, averaging 491,000.
· Q1’12 was the most watched Q1 in channel history, with P2+ an