'Off Their Rockers' and 'Parenthood' are #1 & #2 Shows of Night as NBC Wins in Adults 18-49 over ABC, CBS and Fox

Categories: Network TV Press Releases

Written By

January 2nd, 2013

via press release:

NBC ranked #1 among ABC, CBS, NBC and Fox Tuesday night in 18-49 as
the 9:30 encore of "Betty White's Off Their Rockers" and "Parenthood"
ranked as the #1 and #2 shows of the night on those networks.

*	From 8-10 p.m. ET, NBC aired encore telecasts of "Betty White's
Off Their Rockers," which averaged a 1.3/3 in 18-49 and 4.9 million
viewers overall at 8 p.m., a 1.5/4 in 18-49 and 5.1 million viewers
overall at 8:30, a 1.6/4 in 18-49 and 5.7 million viewers overall at 9
and a 1.8/4 in 18-49 and 5.7 million viewers overall at 9:30.  "Off
Their Rockers" tied for #1 in 18-49 among ABC, CBS, NBC and Fox at 8,
ranked #2 at 8:30, #1 at 9 and #1 at 9:30.

*	The 9:30 telecast of "Betty White's Off Their Rockers" set
series records for an encore in 18-49 and total viewers.  These are
the top four "Off Their Rockers" rebroadcasts ever in 18-49 and total
viewers.

*	Even counting originals, it's the top "Off Their Rockers" in
18-49 since the show's regular-slot debut last year (1.9 from 8-8:30
on Wednesday, April 4, 2012).  In total viewers, it's the top
"Rockers," original or encore, since April 25, 2012.

*	From 10-11 p.m. ET, "Parenthood" (1.7/4 in 18-49, 5.2 million in
total viewers) ranked #1 in the hour over encore drama competition on
ABC and CBS in 18-49 and all other key demographics.  "Parenthood" is
the #2 show of the night in 18-49 among ABC, CBS, NBC and Fox, behind
the 9:30 "Off Their Rockers."

*	Though it was the first "Parenthood" telecast in three weeks and
despite last night's holiday distractions, "Parenthood" finished
within 15% of its prior telecast in 18-49 (1.7 vs. 2.0) and within 9
percent in total viewers (5.244 million vs. 5.735 million).

*	Keep in mind that last season, "Parenthood" originals added an
average of 47 percent to these next-day "live plus same day" ratings
in 18-49 when Nielsen reported "live plus seven day" results.

 
  • American

    I think Go On will stay around where it has been with Betty as a lead-in.

  • CenterGravity

    Betty is a beast!

  • Ryan

    “On those networks” – I guess they are hedging in case the Rose Bowl/Orange Bowl mix on ESPN ends up higher in the ratings.

  • Sam

    Man, all these press releases from NBC lately…and none from ABC. Weird.

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