NBC Dominates Week 14, Up 15 Percent Versus the Same Week Last Year in Adults 18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

NBC has won the season’s 14th week in 18-49, total viewers and all
> other key ratings categories with gains versus the same week last year
> of 15 percent in 18-49 and 16 percent in total viewers. NBC was led
> by “Sunday Night Football,” which hit series records with this week’s
> Cowboys-Redskins showdown.
>
> NBC has now ranked #1 or tied for #1 in 18-49 for 12 of the season’s
> first 14 weeks.
>
> Season to date, NBC is up 24% in 18-49, having moved from a tie for #3
> at this point last year to #1 this year, and up 19% in total viewers.
>
>
> It’s the first time in nine years (since 2003) that NBC has been #1 at
> this point in the season.
>
> NBC’s 3.1 season average is its highest rating at this point in the
> season in five years (since 2007).
>
> NBC’s lead of 0.3 of a rating point so far this season (3.1 vs. 2.8
> for #2 CBS) matches the biggest for any network at this point in the
> season in 10 years (since NBC led by 0.7 of a point at this time
> during the 2002-03 season).
>
> For the Week:
> * “Sunday Night Football” was the #1 primetime show of the week on
> ABC, CBS, NBC and Fox in in every key ratings category.
> * Friday’s “Dateline NBC” encore tied for #7 for the week in
> 18-49.
> * NBC was up versus the same week last year in every key ratings
> category.
>
>
> Here are “live plus same day” weekly averages for Week 14…
>
> Week 14 Adults 18-49 vs. Same Week Last Year
> Net…Week 2011… Week 2012…Diff
> NBC…2.0…2.3…Up 15%
> CBS…1.7…1.3…Down 24%
> ABC…1.3…1.1…Down 15%
> Fox…1.0…1.4…Up 40%
>
> Week 14 Total Viewers vs. Same Week Last Year
> Net…Week 2011… Week 2012…Diff
> NBC…6.348 million …7.354 million…Up 16%
> CBS…8.198 million…6.639 million…Down 19%
> ABC…4.714 million …3.970 million…Down 16%
> Fox…2.999 million …3.943 million…Up 31%
>
>
> In 18-49 so far this season, NBC’s schedule includes:
> * The #1 primetime series on the broadcast networks, Sunday Night
> Football.
> * 4 of primetime’s top 7 programs on the broadcast nets (#1 “SNF,”
> #4 Monday’s “The Voice,” #5 “Revolution” and tied for #6 Tuesday’s
> “The Voice”).
> * The #1 unscripted series, The Voice.
> * The #1 drama on the broadcast nets, #1 new series and #5 series
> overall, Revolution.
> * The #1 new comedy, Go On.
> * The #1 Friday series, Grimm.
> Rankings exclude sports pre- and post-game shows.
>
> NBC currently accounts for four of the top seven new shows of the fall
> in 18-49:
> 1. Revolution, 5.0
> 2T. Go On, 3.2
> 2T. Elementary, 3.2
> 4. Nashville, 2.9
> 5. New Normal, 2.6
> 6T. Chicago Fire, 2.4
> 6T. 666 Park Ave., 2.4
>
>
> In addition to being up for the season by 24 percent in 18-49 (3.1 vs.
> 2.5), NBC is up 19 percent in total viewers (8.8 million vs. 7.4
> million) and up by double-digit percentages in all other key
> categories. NBC is the only network among ABC, CBS, NBC and Fox
> that’s up versus year-ago averages in 18-49, total viewers or any
> other key measure.
>
> Here are “most current” season averages thru 14 weeks…
>
> Season to Date Adults 18-49 vs. Last Year
> Net…Season to Date 2011… Season to Date 2012…Diff
> NBC…2.5…3.1…Up 24%
> CBS…3.2…2.8…Down 13%
> ABC…2.5…2.4…Down 4%
> Fox…3.1…2.4…Down 23%
>
> Season to Date Total Viewers vs. Last Year
> Net…Season to Date 2011… Season to Date 2012…Diff
> NBC…7.371 million …8.768 million…Up 19%
> CBS…12.110 million…11.384 million…Down 6%
> ABC…8.703 million …8.257 million…Down 5%
> Fox…8.563 million …6.598 million…Down 23%
>
>
> Median Age
>
> NBC is the only network among ABC, CBS, NBC, Fox and CW whose audience
> has gotten younger this season versus last:
>
> Network…’11-12…’12-13
> NBC…49.0…48.4
> CBS…54.9…56.4
> ABC…52.4…53.2
> Fox…45.6…45.7
> CW…37.4…41.2

blog comments powered by Disqus