NBC Dominates Week 14, Up 15 Percent Versus the Same Week Last Year in Adults 18-49

Categories: Press Releases

Written By

January 3rd, 2013

via press release:

NBC has won the season's 14th week in 18-49, total viewers and all
> other key ratings categories with gains versus the same week last year
> of 15 percent in 18-49 and 16 percent in total viewers. NBC was led
> by "Sunday Night Football," which hit series records with this week's
> Cowboys-Redskins showdown.
>
> NBC has now ranked #1 or tied for #1 in 18-49 for 12 of the season's
> first 14 weeks.
>
> Season to date, NBC is up 24% in 18-49, having moved from a tie for #3
> at this point last year to #1 this year, and up 19% in total viewers.
>
>
> It's the first time in nine years (since 2003) that NBC has been #1 at
> this point in the season.
>
> NBC's 3.1 season average is its highest rating at this point in the
> season in five years (since 2007).
>
> NBC's lead of 0.3 of a rating point so far this season (3.1 vs. 2.8
> for #2 CBS) matches the biggest for any network at this point in the
> season in 10 years (since NBC led by 0.7 of a point at this time
> during the 2002-03 season).
>
> For the Week:
> * "Sunday Night Football" was the #1 primetime show of the week on
> ABC, CBS, NBC and Fox in in every key ratings category.
> * Friday's "Dateline NBC" encore tied for #7 for the week in
> 18-49.
> * NBC was up versus the same week last year in every key ratings
> category.
>
>
> Here are "live plus same day" weekly averages for Week 14...
>
> Week 14 Adults 18-49 vs. Same Week Last Year
> Net...Week 2011... Week 2012...Diff
> NBC...2.0...2.3...Up 15%
> CBS...1.7...1.3...Down 24%
> ABC...1.3...1.1...Down 15%
> Fox...1.0...1.4...Up 40%
>
> Week 14 Total Viewers vs. Same Week Last Year
> Net...Week 2011... Week 2012...Diff
> NBC...6.348 million ...7.354 million...Up 16%
> CBS...8.198 million...6.639 million...Down 19%
> ABC...4.714 million ...3.970 million...Down 16%
> Fox...2.999 million ...3.943 million...Up 31%
>
>
> In 18-49 so far this season, NBC's schedule includes:
> * The #1 primetime series on the broadcast networks, Sunday Night
> Football.
> * 4 of primetime's top 7 programs on the broadcast nets (#1 "SNF,"
> #4 Monday's "The Voice," #5 "Revolution" and tied for #6 Tuesday's
> "The Voice").
> * The #1 unscripted series, The Voice.
> * The #1 drama on the broadcast nets, #1 new series and #5 series
> overall, Revolution.
> * The #1 new comedy, Go On.
> * The #1 Friday series, Grimm.
> Rankings exclude sports pre- and post-game shows.
>
> NBC currently accounts for four of the top seven new shows of the fall
> in 18-49:
> 1. Revolution, 5.0
> 2T. Go On, 3.2
> 2T. Elementary, 3.2
> 4. Nashville, 2.9
> 5. New Normal, 2.6
> 6T. Chicago Fire, 2.4
> 6T. 666 Park Ave., 2.4
>
>
> In addition to being up for the season by 24 percent in 18-49 (3.1 vs.
> 2.5), NBC is up 19 percent in total viewers (8.8 million vs. 7.4
> million) and up by double-digit percentages in all other key
> categories. NBC is the only network among ABC, CBS, NBC and Fox
> that's up versus year-ago averages in 18-49, total viewers or any
> other key measure.
>
> Here are "most current" season averages thru 14 weeks...
>
> Season to Date Adults 18-49 vs. Last Year
> Net...Season to Date 2011... Season to Date 2012...Diff
> NBC...2.5...3.1...Up 24%
> CBS...3.2...2.8...Down 13%
> ABC...2.5...2.4...Down 4%
> Fox...3.1...2.4...Down 23%
>
> Season to Date Total Viewers vs. Last Year
> Net...Season to Date 2011... Season to Date 2012...Diff
> NBC...7.371 million ...8.768 million...Up 19%
> CBS...12.110 million...11.384 million...Down 6%
> ABC...8.703 million ...8.257 million...Down 5%
> Fox...8.563 million ...6.598 million...Down 23%
>
>
> Median Age
>
> NBC is the only network among ABC, CBS, NBC, Fox and CW whose audience
> has gotten younger this season versus last:
>
> Network...'11-12...'12-13
> NBC...49.0...48.4
> CBS...54.9...56.4
> ABC...52.4...53.2
> Fox...45.6...45.7
> CW...37.4...41.2

 
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