'NBC Nightly News' Ratings Win for Week Ending December 28

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via press release:

“NBC NIGHTLY NEWS” RATINGS WIN
TOPS ABC BY OVER 800,000 TOTAL VIEWERS

JANUARY 3, 2013 – “NBC Nightly News with Brian Williams” was the most-watched network evening newscast for the week ending December 28, 2012, according to Nielsen Media Research data. The NBC broadcast averaged 9.097 million total viewers, +825,000 more than ABC “World News’” 8.272 million, and +1,851,000 more than CBS “Evening News’” 7.246 million.

NOTE: Brian Williams was off the entire week. Due to the Christmas holiday, all three networks are based on a three-day average (Wed-Fri).

“NBC Nightly News” Weekly Highlights:

Nightly delivered 9.097 million total viewers, +10% (+825,000) more than ABC World News and +26% (+1,851,000) more than CBS Evening News.

Nightly averaged a 5.9/11 Household rating, ahead of ABC’s 5.4/10 and CBS’ 4.8/9.

Nightly has won for 172 consecutive weeks in total viewers, and in 219 of the past 220 weeks among total viewers.

Nightly delivered a 2.1 A25-54 rating, +3 tenths ahead of ABC’s 1.8 rating and +5 tenths more than CBS’s 1.6 rating.

Among A25-54 (000), Nightly averaged 2.504 million viewers, +394,000 viewers ahead of World News’ 2.110 million and +592,000 ahead of Evening News’ 1.912 million.

Nightly has topped World News in A25-54 (000) for 214 consecutive weeks.

Versus the same week last season, Nightly was up +4% in total viewers and in key demo ratings: +5% among Adults 25-54, +10% among Women 25-54, +6% among Men 25-54

Quarter and Season-to-Date Highlights:

Versus the 4Q’12-to-date average, Nightly was up +6% in total viewers and in key demo ratings: +5% among Adults 25-54, +10% among Women 25-54, +6% among Men 25-54

Season-to-date, Nightly leads World News by +786,000 total viewers, and by +353,000 Adult 25-54 viewers.

Patrick Burkey is the executive producer of “NBC Nightly News with Brian Williams.” For more news and information about “NBC Nightly News,” go to http://www.nbcnightlynews.com.

 

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