via press release:
NBC’S “THE: CHALLENGE AMERICA” INVITES THE NATION TO JOIN A REVOLUTIONARY HEALTH MOVEMENT AND GET THE WEIGHT LOSS TOOLS NEEDED FOR PEOPLE TO BECOME THEIR OWN “ ” AT THE ALL NEW WWW.BIGGESTLOSER.COM
NBC’S POPULAR SERIES KICKS OFF WITH A TWO-NIGHT PREMIERE EVENT ON JANUARY 6 & 7
Five Hundred Fans Will Get Tickets to Live Finale on March 18, 2013
UNIVERSAL CITY, Calif. – January 3, 2013 -- ”The” is back with a two-night premiere event on January 6 (9-11 p.m. ET) and January 7 (8-10 p.m. ET) and a challenge to America to join a revolutionary health movement and get the comprehensive tools and resources they need at the all new www.biggestloser.com to kick off their own weight loss and wellness journeys at home. “The : Challenge America” will also feature the return of Jillian Michaels, joining trainers Bob Harper and Dolvett Quince, and a powerful new mission to tackle the childhood obesity epidemic by featuring kid participants in addition to adult contestants for the first time ever on the show.
With more than one third of the adults in the United States considered obese, it’s critical to engage the adult population in making healthy changes in their own lives. So in season 14, it won’t just be the contestants getting in shape, because NBC’s popular series is challenging viewers and America to join a nationwide movement to get healthy too.
The all new portal – www.biggestloser.com -- is the go-to destination for comprehensive and interactive weight-loss tools that have never been offered before on the site, bringing “The” lifestyle from the hit NBC show right to viewers’ homes. Access to “The Biggest Loser’s” basic building blocks for healthy living are available for free with registration at www.biggestloser.com, where registered members will have access to recipes, workout tips from the show, weight loss trackers, challenges, sweepstakes and more.
As added incentive to sign up for the innovative, results-oriented program, 250 fans who participate in Challenge America could be rewarded with tickets for themselves plus a guest at the exciting live season finale on March 18, 2013. For official rules and how to enter both with and without registering, go to www.biggestloser.com. Transportation and accommodations are not included. For a more personalized and in-depth experience on www.biggestloser.com, a premier membership is also available offering additional features and content. Registration for the premier membership will open on Sunday, January 6th after the premiere of season 14.
“The Biggest Loser: Challenge America" is a production of Shine America, 25/7 Productions and 3 Ball Productions. Ben Silverman, Dave Broome, Todd Lubin, Lisa Hennessy, Eden Gaha, Paul Franklin, JD Roth and Todd A. Nelson are the executive producers.