via press release:
Sunday Night Football ON NBC IS, ONCE AGAIN, PRIMETIME TELEVISION’S NO. 1 SHOW
SNF is No. 2 Show Among Women 18-34 and No. 3 Show Among Women 18-49
11 Games with More Than 20.5 Million Viewers
Sunday Night Football on NBC finished this season as the No. 1 show in primetime (Viewers 2+, household rating, all key adult and male demos, based on Nielsen live + same day data). This marks the third straight fall season, and the only three times on record, that a sports series has been the most-watched show of the primetime TV season at the end of the NFL regular season.
Last year, Sunday Night Football became the first sports series to be the No. 1 show of the entire primetime television season (September-May), and it is on pace to achieve that milestone once again.
SNF: NO. 1 PRIMETIME PROGRAM FOR SEASON: For the primetime television season (9/24/12-12/30/12), Sunday Night Football ranks as the most-watched show (persons 2+), the highest-rated show, and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54.
Additionally, SNF is the No. 2 show among Women 18-34 behind only The Voice, and, No. 3 among Women 18-49 behind only The Voice and Big Bang Theory.
NOTE: The primetime television season began on Monday, Sept. 24 and does not include NBC’s Wednesday night opening game or the first three Sunday Night Football games of the season. Those four games averaged 23.5 million viewers.
SNF RANK AMONG PRIMETIME SHOWS (FULL TV SEASON):
2012
1st (Through 12/30/12)
(Fall Season No. 1 Show)
2011
1st
(Fall Season No. 1 Show)
2010
3rd
(Fall Season No. 1 Show)
2009
4th
(Fall Season No. 2 Show)
2008
8th
(Fall Season No. 5 Show)
2007
8th
(Fall Season No. 7 Show)
2006
9th
(Fall Season No. 7 Show)
SNF FINAL AVERAGE VIEWERSHIP: Sunday Night Football averaged 21.4 million viewers for the 2012 season, less than one percent below last year’s season average of 21.5 million.
The 2010, 2011 and 2012 seasons of Sunday Night Football are the first three seasons that an NFL primetime package drew more than 21 million viewers since the 1994-1996 seasons of Monday Night Football on ABC.
The final average household rating of 12.8/20 (19 games) is on pace with the last two seasons of Sunday Night Football and just one-tenth off of last year’s 12.9/20.
SUNDAY NIGHT FOOTBALL ON NBC FULL SEASON:
YEAR
Viewers 2+ HH Rating/Share
2012
21.4 million, 12.8/20
2011
21.5 million, 12.9/20
2010
21.8 million, 13.0/21
2009
19.4 million, 11.7/19
2008
16.6 million, 10.2/16
2007
16.0 million, 10.0/16
2006
17.5 million, 11.0/18
NBC PRIMETIME GAMES WITH 20.5 MILLION-OR-MORE VIEWERS: This season, 11 NBC primetime NFL games surpassed 20.5 million viewers, tying 2010 for the most in NBC’s seven-year Sunday Night Football history. Last year there were 10 games to surpass 20.5 million. In 2009, there were seven games that surpassed 20.5 million viewers, and from 2006-2008 a total of six games reached that milestone.
SNF GAMES WITH MORE THAN 20.5 MILLION VIEWERS PER SEASON:
2012 – 11
2011 – 10
2010 – 11
2009 – 7
2008 – 2
2007 – 1
2006 – 3
MORE ARE WATCHING NFL FOOTBALL ON SUNDAY NIGHTS: In the seven years since the shift of the NFL’s premier primetime package from Monday to Sunday nights, Sunday Night Football is averaging 5.2 million more viewers (21.4 million) than the last season of Monday Night Football on ABC in 2005 (16.2 million).
SUNDAY NIGHT FOOTBALL TOP 30 METERED MARKETS – FULL 2012 SEASON:
1. Milwaukee
22.1/33
2. New Orleans
20.9/29
3. Las Vegas
18.9/29
4. Richmond
18.8/28
5. Denver
18.7/32
6. Norfolk
18.2/27
7. Pittsburgh
18.0/28
T8. Dallas
17.1/28
T8. Albuquerque
17.1/26
T10. Baltimore
16.9/26
T10. San Diego
16.9/29
12. Indianapolis
16.7/26
13. Sacramento
16.4/27
14. Washington D.C.
16.1/27
15. Memphis
15.9/23
16. Houston
15.6/25
17. Nashville
15.3/22
T18. Atlanta
14.7/23
T18. Phoenix
14.7/24
20. Austin
14.5/24
21. Charlotte
14.4/23
22. Providence
14.3/23
23. San Antonio
14.2/22
T24. Boston
14.1/24
T24. Seattle
14.1/26
T24. Greensboro
14.1/21
27. Kansas City
13.9/22
T28. Philadelphia
13.8/21
T28. Jacksonville
13.8/21
T28. Dayton
13.8/21
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Wasn’t NCIS #1 before this last game pushed SNF over the top?
“…at the end of the NFL regular season.”. Football is always number one when it runs.