
via press release:
Univision the #3 Network Last Week Among Adults 18-34 and Adults 18-49, Ahead of ABC and CBS
Network was #1 Among Adults 18-49 on Wednesday and Friday
Among Adults 18-34, Univision is #1 Network on Four Consecutive Nights Wednesday Through Saturday, #2 on Tuesday
Univision Broadcast Prime Highlights - Week of December 24, 2012 to December 30, 2012
- · Univision was the #3 network during primetime last week among Adults 18-34 and Adults 18-49, out-performing ABC and CBS.
ü Among Adults 18-34, Univision ranked #1 each night Wednesday through Saturday; #2 on Tuesday
ü Among Adults 18-49, Univision ranked #1 on Wednesday and Friday; #2 on Tuesday and Thursday
- · Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34 and Adults 18-49.
- · On Monday night, Univision ranked as the #4 network among Adults 18-34, Adults 18-49, and Total Viewers 2+, out-delivering FOX in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for each demographic.
- · On Tuesday night, Univision rose to #2 among Adults 18-34 and Adults 18-49 and #3 for Total Viewers 2+, out-delivering NBC and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for each demographic.
- · On Wednesday night, Univision ranked as the #1 network among Adults 18-34 and Adults 18-49 and #2 for Total Viewers 2+, out-delivering NBC, ABC, and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34 and Adults 18-49; top 10 for Total Viewers 2+.
- · On Thursday night, Univision ranked #1 among Adults 18-34 and #2 for Adults 18-49 and Total Viewers 2+, out-delivering NBC, ABC, and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34; top 10 for Adults 18-49 and Total Viewers 2+.
- · On Friday night, Univision ranked #1 among Adults 18-34 and Adults 18-49 and ranked #4 among Total Viewers 2+, out-delivering FOX in each demographic. Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34 and Adults 18-49; top 10 for Total Viewers 2+.
- · Airing “Sabado Gigante” (Giant Saturday), Univision finished the night as the #1 network among Adults 18-34 and #3 for Adults 18-49. “Sabado Gigante” saw increases over the prior week among Total Viewers 2+ (2.3 Million, +15%), Adults 18-49 (836,000, +2%), and Adults 18-34 (393,000, +32%). “Sabado Gigante” also ranked among the top 15 programs for Adults 18-34; top 10 for Adults 18-49 and Total Viewers 2+.
- · On Sunday night, Univision ranked as the #4 network among Adults 18-34, out-performing ABC. Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-34 and Total Viewers 2+.
ü At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which saw increases over the prior week among Total Viewers 2+ (2.0 Million, +22%), Adults 18-49 (984,000, +40%), and Adults 18-34 (374,000, +23%).
ü At 8 p.m., “Rosa de Guadalupe” (Rose of Guadalupe) attracted 2.1 Million Total Viewers 2+, 1.0 Million Adults 18-49, and 566,000 Adults 18-34.
ü Following “Rosa” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) saw increases over the prior week among Total Viewers 2+ (1.8 Million, +1%), Adults 18-49 (821,000, +15%), and Adults 18-34 (415,000, +23%).
- · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49 and Total Viewers 2+. “Por Ella Soy Eva” attracted 3.7 Million Total Viewers 2+, 1.9 Million Adults 18-49, and 884,000 Adults 18-34.
- · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #1 network among Adults 18-34 and Adults 18-49 and #3 with Total Viewers 2+ for the hour (M-F). “Amores Verdaderos” attracted 4.4 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.1 Million Adults 18-34.
- · Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and Adults 18-49. “Amor Bravio” saw increases over the prior week among Total Viewers 2+ (3.7 Million, +8%), Adults 18-49 (1.9 Million, +10%), and Adults 18-34 (923,000, +13%).
Broadcast Prime Network Rankers - Week of December 24, 2012 to December 30, 2012
|
A18-34 |
A18-34 |
A18-34 |
A18-49 |
A18-49 |
A18-49 |
T12-17 |
T12-17 |
T12-17 |
||||||||
|
RANK |
NETWORK |
Live+SD US AA% |
Live+SD US SHR |
Live+SD AA(000) |
RANK |
NETWORK |
Live+SD US AA% |
Live+SD US SHR |
Live+SD AA(000) |
RANK |
NETWORK |
Live+SD US AA% |
Live+SD US SHR |
Live+SD AA(000) |
||
|
1 |
NBC |
1.7 |
6 |
1124 |
1 |
NBC |
2.3 |
7 |
2863 |
1 |
NBC |
1 |
4 |
250 |
||
|
2 |
FOX |
1.2 |
4 |
828 |
2 |
FOX |
1.4 |
4 |
1803 |
2 |
FOX |
0.8 |
3 |
194 |
||
|
3 |
UNI |
1.2 |
4 |
803 |
3 |
UNI |
1.3 |
4 |
1667 |
3 |
UNI |
0.8 |
3 |
189 |
||
|
4 |
ABC |
0.8 |
3 |
572 |
4 |
CBS |
1.2 |
4 |
1582 |
4 |
ABC |
0.8 |
3 |
186 |
||
|
5 |
CBS |
0.7 |
3 |
493 |
5 |
ABC |
1.1 |
3 |
1399 |
5 |
CBS |
0.6 |
2 |
134 |
||
|
6 |
TEL |
0.5 |
2 |
317 |
6 |
TEL |
0.5 |
1 |
604 |
6 |
TEL |
0.2 |
1 |
57 |
||
|
7 |
TF |
0.4 |
1 |
269 |
7 |
TF |
0.4 |
1 |
531 |
7 |
CW |
0.2 |
1 |
50 |
||
|
8 |
CW |
0.2 |
1 |
148 |
8 |
CW |
0.3 |
1 |
368 |
8 |
TF |
0.2 |
1 |
44 |
||
|
9 |
ETV |
0.1 |
0 |
38 |
9 |
ETV |
0.1 |
0 |
96 |
9 |
ETV |
0 |
0 |
9 |
||
|
10 |
AZA |
0 |
0 |
22 |
10 |
AZA |
0 |
0 |
48 |
10 |
MFX |
0 |
0 |
5 |
||
|
K2-11 |
K2-11 |
K2-11 |
HHLD |
HHLD |
HHLD |
P2+ |
P2+ |
P2+ |
||||||||
|
K2-11 |
K2-11 |
K2-11 |
HHLD |
HHLD |
HHLD |
P2+ |
P2+ |
P2+ |
||||||||
|
RANK |
NETWORK |
Live+SD US AA% |
Live+SD US SHR |
Live+SD AA(000) |
RANK |
NETWORK |
Live+SD US AA% |
Live+SD US SHR |
Live+SD AA(000) |
RANK |
NETWORK |
Live+SD US AA% |
Live+SD US SHR |
Live+SD AA(000) |
||
|
1 |
UNI |
1.4 |
5 |
538 |
1 |
NBC |
4.3 |
8 |
4923 |
1 |
NBC |
2.5 |
7 |
7354 |
||
|
2 |
NBC |
1 |
4 |
385 |
2 |
CBS |
4.3 |
7 |
4860 |
2 |
CBS |
2.3 |
6 |
6626 |
||
|
3 |
ABC |
0.9 |
3 |
344 |
3 |
ABC |
2.3 |
4 |
2669 |
3 |
FOX |
1.4 |
4 |
3993 |
||
|
4 |
FOX |
0.8 |
3 |
299 |
4 |
FOX |
2.3 |
4 |
2663 |
4 |
ABC |
1.4 |
4 |
3970 |
||
|
5 |
TEL |
0.4 |
1 |
155 |
5 |
UNI |
1.6 |
3 |
1872 |
5 |
UNI |
1.2 |
3 |
3359 |
||
|
6 |
TF |
0.4 |
1 |
151 |
6 |
CW |
0.6 |
1 |
736 |
6 |
TEL |
0.4 |
1 |
1099 |
||
|
7 |
CBS |
0.4 |
1 |
148 |
7 |
TEL |
0.6 |
1 |
631 |
7 |
TF |
0.3 |
1 |
998 |
||
|
8 |
CW |
0.2 |
1 |
66 |
8 |
TF |
0.5 |
1 |
548 |
8 |
CW |
0.3 |
1 |
990 |
||
|
9 |
ETV |
0 |
0 |
18 |
9 |
ETV |
0.1 |
0 |
129 |
9 |
ETV |
0.1 |
0 |
217 |
||
|
10 |
AZA |
0 |
0 |
10 |
10 |
AZA |
0.1 |
0 |
59 |
10 |
AZA |
0 |
0 |
89 |
||
|
K2-11 |
K2-11 |
K2-11 |
HHLD |
HHLD |
HHLD |
P2+ |
P2+ |
P2+ |
Source: The Nielsen Company, NPM, Live+SD data; Current Week (12/24-12/30/12), Prior Week (12/17/2012-12/23/2012) M-Sat 8p.m.-11p.m, Sun 7p.m.-11p.m.; Program rank includes programs duration >29 minutes.
TeleFutura is the Fastest Growing Broadcast Network, up by more than +30% in the Current Season Among Total Viewers 2+, Adults 18-49 and Adults 18-34
TeleFutura Broadcast Prime Highlights - Week of December 24, 2012 to December 30, 2012
- · In the current 2012/2013 Season, TeleFutura is the fastest growing broadcast network, pacing ahead by double-digit percentage growth over the same weeks in the 2011/2012 Season among Total Viewers 2+ (+44%), Adults 18-49 (+32%) and Adults 18-34 (+31%) during broadcast prime.
- · Last week TeleFutura posted double-digit gains versus its prior week performance and generated 998,000 Total Viewers 2+ (+35%), 531,000 Adults 18-49 (+36%), and 269,000 Adults 18-34 (+49%) in broadcast prime.
- · Versus same week in 2011 (12/19-12/25), TeleFutura up by double-digit margins across these key demographic groups: Total Viewers 2+ (+85%), Adults 18-49 (+61%) and Adults 18-34 (+42%).
- · On Saturday night TeleFutura tied ABC to rank as the #3 network among Adults 18-34, out-delivering CBS (+107%), NBC (+69%), and TEL (+27%). TeleFutura also ranked as the #2 Spanish-language network among Total Viewers 2+ and Adults 18-49, out-delivering TEL by +36% and +43% respectively.
- · On Sunday night, TeleFutura’s back-to-back movie presentation of “Cine de las Estrellas Sun: Puño Legendario” and “Cine de las Estrellas Sun 2: Blindado” edged out Telemundo’s special primetime movie offerings that included “Cine Nuestro 12/30: Tu Camino y el Mio”, “Cine Nuestro 12/30 II: Dios los Cria,” and “Cine Nuestro 12/23 III: Por tu Maldito Amor” by double-digit margins. TeleFutura ranked as the #2 Spanish-language Network on this night among Total Viewers 2+ (1,452,000 vs. 840,000; +73% Adv.), Adults 18-49 (740,000 vs. 520,000; +42% Adv.), and Adults 18-34 (365,000 vs. 258,000; +41% Adv.).
Source: The Nielsen Company, NPM, Live+SD data; (12/24/2012-12/30/2012); Broadcast Prime (M-Sat 8p.m.-11p.m, Sun 7p.m.-11p.m).; Prior week ; (12/17/2012-12/23/2012); Same week a year ago (12/26/11 - 01/01/12); 2012-13 Season-to-date (9/24/12- 12/30/12) vs 2011-12 Season-to-date (9/19/11- 1/1/12).





