Univision was the Number 3 Network Last Week Among Adults 18-34 and Adults 18-49

Categories: Network TV Press Releases

Written By

January 3rd, 2013

via press release:

Univision the #3 Network Last Week Among Adults 18-34 and Adults 18-49, Ahead of ABC and CBS

Network was #1 Among Adults 18-49 on Wednesday and Friday

Among Adults 18-34, Univision is #1 Network on Four Consecutive Nights Wednesday Through Saturday, #2 on Tuesday

Univision Broadcast Prime Highlights - Week of December 24, 2012 to December 30, 2012

  • · Univision was the #3 network during primetime last week among Adults 18-34 and Adults 18-49, out-performing ABC and CBS.

 

ü Among Adults 18-34, Univision ranked #1 each night Wednesday through Saturday; #2 on Tuesday

ü Among Adults 18-49, Univision ranked #1 on Wednesday and Friday; #2 on Tuesday and Thursday

 

  • · Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34 and Adults 18-49.

 

  • · On Monday night, Univision ranked as the #4 network among Adults 18-34, Adults 18-49, and Total Viewers 2+, out-delivering FOX in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for each demographic.

 

  • · On Tuesday night, Univision rose to #2 among Adults 18-34 and Adults 18-49 and #3 for Total Viewers 2+, out-delivering NBC and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for each demographic.

 

  • · On Wednesday night, Univision ranked as the #1 network among Adults 18-34 and Adults 18-49 and #2 for Total Viewers 2+, out-delivering NBC, ABC, and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34 and Adults 18-49; top 10 for Total Viewers 2+.

 

  • · On Thursday night, Univision ranked #1 among Adults 18-34 and #2 for Adults 18-49 and Total Viewers 2+, out-delivering NBC, ABC, and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34; top 10 for Adults 18-49 and Total Viewers 2+.

 

  • · On Friday night, Univision ranked #1 among Adults 18-34 and Adults 18-49 and ranked #4 among Total Viewers 2+, out-delivering FOX in each demographic. Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34 and Adults 18-49; top 10 for Total Viewers 2+.

 

  • · Airing “Sabado Gigante” (Giant Saturday), Univision finished the night as the #1 network among Adults 18-34 and #3 for Adults 18-49. “Sabado Gigante” saw increases over the prior week among Total Viewers 2+ (2.3 Million, +15%), Adults 18-49 (836,000, +2%), and Adults 18-34 (393,000, +32%). “Sabado Gigante” also ranked among the top 15 programs for Adults 18-34; top 10 for Adults 18-49 and Total Viewers 2+.

 

  • · On Sunday night, Univision ranked as the #4 network among Adults 18-34, out-performing ABC. Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-34 and Total Viewers 2+.

ü At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which saw increases over the prior week among Total Viewers 2+ (2.0 Million, +22%), Adults 18-49 (984,000, +40%), and Adults 18-34 (374,000, +23%).

ü At 8 p.m., “Rosa de Guadalupe” (Rose of Guadalupe) attracted 2.1 Million Total Viewers 2+, 1.0 Million Adults 18-49, and 566,000 Adults 18-34.

ü Following “Rosa” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) saw increases over the prior week among Total Viewers 2+ (1.8 Million, +1%), Adults 18-49 (821,000, +15%), and Adults 18-34 (415,000, +23%).

 

  • · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49 and Total Viewers 2+. “Por Ella Soy Eva” attracted 3.7 Million Total Viewers 2+, 1.9 Million Adults 18-49, and 884,000 Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #1 network among Adults 18-34 and Adults 18-49 and #3 with Total Viewers 2+ for the hour (M-F). “Amores Verdaderos” attracted 4.4 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • · Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and Adults 18-49. “Amor Bravio” saw increases over the prior week among Total Viewers 2+ (3.7 Million, +8%), Adults 18-49 (1.9 Million, +10%), and Adults 18-34 (923,000, +13%).

 

 

Broadcast Prime Network Rankers - Week of December 24, 2012 to December 30, 2012

 

A18-34

A18-34

A18-34

A18-49

A18-49

A18-49

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

NBC

1.7

6

1124

1

NBC

2.3

7

2863

1

NBC

1

4

250

2

FOX

1.2

4

828

2

FOX

1.4

4

1803

2

FOX

0.8

3

194

3

UNI

1.2

4

803

3

UNI

1.3

4

1667

3

UNI

0.8

3

189

4

ABC

0.8

3

572

4

CBS

1.2

4

1582

4

ABC

0.8

3

186

5

CBS

0.7

3

493

5

ABC

1.1

3

1399

5

CBS

0.6

2

134

6

TEL

0.5

2

317

6

TEL

0.5

1

604

6

TEL

0.2

1

57

7

TF

0.4

1

269

7

TF

0.4

1

531

7

CW

0.2

1

50

8

CW

0.2

1

148

8

CW

0.3

1

368

8

TF

0.2

1

44

9

ETV

0.1

0

38

9

ETV

0.1

0

96

9

ETV

0

0

9

10

AZA

0

0

22

10

AZA

0

0

48

10

MFX

0

0

5

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

UNI

1.4

5

538

1

NBC

4.3

8

4923

1

NBC

2.5

7

7354

2

NBC

1

4

385

2

CBS

4.3

7

4860

2

CBS

2.3

6

6626

3

ABC

0.9

3

344

3

ABC

2.3

4

2669

3

FOX

1.4

4

3993

4

FOX

0.8

3

299

4

FOX

2.3

4

2663

4

ABC

1.4

4

3970

5

TEL

0.4

1

155

5

UNI

1.6

3

1872

5

UNI

1.2

3

3359

6

TF

0.4

1

151

6

CW

0.6

1

736

6

TEL

0.4

1

1099

7

CBS

0.4

1

148

7

TEL

0.6

1

631

7

TF

0.3

1

998

8

CW

0.2

1

66

8

TF

0.5

1

548

8

CW

0.3

1

990

9

ETV

0

0

18

9

ETV

0.1

0

129

9

ETV

0.1

0

217

10

AZA

0

0

10

10

AZA

0.1

0

59

10

AZA

0

0

89

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

 

Source: The Nielsen Company, NPM, Live+SD data; Current Week (12/24-12/30/12), Prior Week (12/17/2012-12/23/2012) M-Sat 8p.m.-11p.m, Sun 7p.m.-11p.m.; Program rank includes programs duration >29 minutes.

 

 

TeleFutura is the Fastest Growing Broadcast Network, up by more than +30% in the Current Season Among Total Viewers 2+, Adults 18-49 and Adults 18-34

 

TeleFutura Broadcast Prime Highlights - Week of December 24, 2012 to December 30, 2012

  • · In the current 2012/2013 Season, TeleFutura is the fastest growing broadcast network, pacing ahead by double-digit percentage growth over the same weeks in the 2011/2012 Season among Total Viewers 2+ (+44%), Adults 18-49 (+32%) and Adults 18-34 (+31%) during broadcast prime.

 

  • · Last week TeleFutura posted double-digit gains versus its prior week performance and generated 998,000 Total Viewers 2+ (+35%), 531,000 Adults 18-49 (+36%), and 269,000 Adults 18-34 (+49%) in broadcast prime.

 

  • · Versus same week in 2011 (12/19-12/25), TeleFutura up by double-digit margins across these key demographic groups: Total Viewers 2+ (+85%), Adults 18-49 (+61%) and Adults 18-34 (+42%).

 

  • · On Saturday night TeleFutura tied ABC to rank as the #3 network among Adults 18-34, out-delivering CBS (+107%), NBC (+69%), and TEL (+27%). TeleFutura also ranked as the #2 Spanish-language network among Total Viewers 2+ and Adults 18-49, out-delivering TEL by +36% and +43% respectively.

 

  • · On Sunday night, TeleFutura’s back-to-back movie presentation of “Cine de las Estrellas Sun: Puño Legendario” and “Cine de las Estrellas Sun 2: Blindado” edged out Telemundo’s special primetime movie offerings that included “Cine Nuestro 12/30: Tu Camino y el Mio”, “Cine Nuestro 12/30 II: Dios los Cria,” and “Cine Nuestro 12/23 III: Por tu Maldito Amor” by double-digit margins. TeleFutura ranked as the #2 Spanish-language Network on this night among Total Viewers 2+ (1,452,000 vs. 840,000; +73% Adv.), Adults 18-49 (740,000 vs. 520,000; +42% Adv.), and Adults 18-34 (365,000 vs. 258,000; +41% Adv.).

 

Source: The Nielsen Company, NPM, Live+SD data; (12/24/2012-12/30/2012); Broadcast Prime (M-Sat 8p.m.-11p.m, Sun 7p.m.-11p.m).; Prior week ; (12/17/2012-12/23/2012); Same week a year ago (12/26/11 - 01/01/12); 2012-13 Season-to-date (9/24/12- 12/30/12) vs 2011-12 Season-to-date (9/19/11- 1/1/12).

 
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